SFR 283: I Leased An Office For Free
From a 300 sqft room to a 3200 office (for free)
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We\u2019re (finally) getting an office space, and I wanna walk you around real quick to share a principle with you that I learned from Russell which means that taking on this space isn\u2019t actually gonna cost me a dime!
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I\u2019m also gonna reveal to you:
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- The next 3 revenue-generating moves I\u2019m making...
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- What\u2019s coming after Sales Funnel Radio ends, (Yep, you heard that right!)...
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- Why NOW is the right time to move into a larger space\u2026
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- Why you don\u2019t need a ton of equipment to succeed and why bootstrapping doesn\u2019t need to hold you back...
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- Why my office is a MASSIVE mess\u2026 and WHY I don\u2019t care!
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But first, I want to let you into the dream I have for my NEW space\u2026
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HACKING ENTREPRENEUR SUCCESS
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I\u2019ve had several people reach out and ask:
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\xa0"Stephen, why don't you have an office yet? You've made a lot of cash very fast in a short amount of period of time."
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And the answer is that it made no sense to take on a BIG office space (when I can work from the couch)\u2026
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\xa0*Unless I have revenue plans attached to \u2018that space\u2019 as well*
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\xa0And this principle is something I learned very early on from Russell!
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When ClickFunnels was looking for a new office, not only did they find the shell of a space they wanted, they also drew all the things that they wanted in there.
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And then, revenue-wise, in order to pay for it, Russell made sure he launched a product that would cover waaay more than the lease payment of that new building.
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And he did that every single time he had something expensive to pay for...
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For example:
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When Tony Robbins came to speak at Funnel Hacking Live, it was expensive, man.
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Tony Robbins is really, really expensive.
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And so\u2026
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Russell put on his marketer hat and said, "How can I pay for that?" and then, he started coming up with clever ways in the FHL event to raise the money to pay for Tony.
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And I'm doing the same thing here (...without Tony, but you get my drift?!).
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This office is NOT anywhere near as expensive as Tony.
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In fact, it's NOT that expensive a month at all, but even so, I\u2019m NOT gonna be out of pocket to pay for it\xa0
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Here\u2019s my plan\u2026
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THE PURSUIT OF PROFIT
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I have three things I'm launching (that everyone's been wanting from me), that will help more than pay for this office space.
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But before I tell you what they are, I want to walk you around and share my plans with you\u2026
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This NEW office is 3200 square feet, it's funny, 'cause on camera, it doesn't look that huge.
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I\u2019m planning on doing A LOT of restructuring, and I\u2019m gonna tear down a ton of walls and raise the ceilings.
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We can literally create any kind of structure we want.
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When I first started working for ClickFunnels, random people would just show up at the office.
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And that's fine, but it was awkward, 'cause people we didn\u2019t know would literally just walked in.
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There were no keycards or any of that stuff, so you were always kind of on edge, wondering when someone was gonna just walk on in.
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It's mentally hard to get into a creative space when random strangers just walked in.
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So eventually,\xa0 they made a wall with a keycard on one side and the event hall to the right\u2026
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I actually want the exact same setup\u2026
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There\u2019s gonna be an event space in our NEW office
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Every quarter we spend $8,000 to $10,000 renting a hall, but we could just use that cash and have the setup here...
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ClickFunnel's made MORE money by building their own mini-event hall and attaching it to their office, and I'm doing the exact same thing.
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So, we're gonna knock down some walls and build an event center with a full AV setup.
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I'm trying to have my event room be almost the size of the event space that's in ClickFunnels.
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It won't be as big, but that kind of a the spec.
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I\u2019ll still do my major events, like OfferMind, at other places, but what you need to understand is that
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Colton, Austin, and I have been sitting in a 300 square foot bedroom for the last year-and-a-half \u2026 \U0001f602
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Now we're going from a 300 square foot bedroom to a 3200 square foot place.
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...it\u2019s really, really exciting!
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HOW TO GROW A BUSINESS
Let me show you outside...
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Check It Out\u2026.
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It says Yellow Book USA; it's literally new tech replacing old tech.
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I don't need all the space that ClickFunnels has.
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Dave Woodward told me that\xa0 Clickfunnels has about 7000 square feet and our office is about half of that.
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I can't imagine a scenario where I\u2019ll need more than 15 people on my team\u2026
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\xa0...and so that's kinda what we're planning for.
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There'll be an open area and a few spaces with offices.
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It's been nice to work from home, but there's a lot of pros and cons.
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People ask me, "How do you handle working at home?"
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It's *NOT* easy.
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I spent $200 putting sound panels across the top of my \u201coffice\u201d #bedroom; (it's just an over-sized bedroom).
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I put sound panels across everything!
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\xa0And I'll tell you\u2026
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WHY THE \u201cBOOM!\u201d?
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\xa0One of the major reasons I started yelling so much was because I could hear my three girls in the background.
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- Maybe there\u2019d be a little fight\u2026
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- Maybe someone would get hurt\u2026
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- Maybe there was a little amping up...
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And so I\u2019d \u2018amp it up on camera\u2019 to mask my kid\u2019s noise.
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That's one of the real reasons I started yelling\u2026
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There'd be all this commotion going off in the background and I\u2019d be like\u2026
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\xa0\u201cAnd you gotta build the funnel! And you gotta... "
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So, NOT having to deal with that anymore is gonna be super cool.
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We will not have to put sound panels across the ceiling like we had to in the last office.
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Up here on the top and the back of this door is literally soundproofing. I just put spray adhesive of everywhere.
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But back to the NEW space, it's quite the large and it's perfect for what we need.
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So\u2026
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- I'm gonna knock stuff down
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- Draw out the floor plan
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- Focus on building a really cool event space that saves me having to pay $10,000 to $20,000 every time I wanna do an event.
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Instead, this space is $5000 a month; plus I'm building a revenue-generating machine.
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It's a way of thinking that allows you to generate revenue rather than take on business costs.
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\xa0When you have something expensive to pay for ALWAYS make sure that you plan for a way to make revenue with it as well.
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MY BUSINESS SYNDICATE
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For example:
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In the next year, I've got five events planned, and now two or three of them can actually just happen here in my NEW space.
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...that's awesome!
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Every time I do an event for OfferLab it costs me $100,000.
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Now, instead of us running around and trying to coordinate hotels (which is it\u2019s own full-time job and pretty much does give Coulton and myself gray hairs)...
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...we will just put the event on here
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We've actually built on the cost of this revenue arm.
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That's the whole point of what I want to share with you today!
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Every time you're building out something and you realize:
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- Hey, I need this piece done.
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- I need to go build this piece of my business.
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- I gotta go put something together.
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Instead, just think through other ways to generate revenue exactly like\u2026
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- Russell did with Tony Robbins.
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- I did to build a lot of my events in the last year.
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Think about other ways that you can pull cash flow from what you\u2019re doing?
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TITANS OF INDUSTRY
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So, I promised to share with you what I\u2019m planning next after the demise of Sales Funnel Radio and when we move into the NEW space\u2026
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We're hoping around January, beginning of the year-ish, we\u2019ll be in the space and start building a studio for...
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#1: Pursuit of Profit is a live show that we'll be launching kinda like Impact Theory - (I'm a huge fan of Tom Bilyeu).
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Once we move into this space I\u2019ll be able to bring people in to film side by side, (kinda like what I did with Russell at OfferMind),\xa0 and make sweet episodes right here.
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#2: Business Syndicate is a show where I want people to come in and pitch me on building funnels for them, kinda like Shark Tank.
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But instead of just giving dirty money, (which usually doesn't do a lot for the business)...
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'Cause you know, you guys know, I'm crazy against VC funding...
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Instead, you'll pitch me on building your funnels with my funnel team
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#3: Titans of Industry is my MasterMind, and that can happen here as well!
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Now, do you understand WHY it made sense for me to move now? \U0001f609
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It made makes no sense for me to take on a BIG expense\u2026
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\xa0*Unless I had revenue plans attached to expense as well*
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You can go check out titansofindustry.com -\xa0 it's NOT done (and \u2018the space\u2019 is obviously not done)...
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\xa0But there's a waiting list.
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It will NOT be a cheap Master Mind, but my stuff works really well.
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But I'd love to have you inside of the MasterMind if you want to.
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Anyway, I don't wanna say any more about that\u2026 \U0001f609
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It\u2019s the same with Business Syndicate\u2026
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\xa0If you want to pitch me to build your stuff in exchange for equity in your business and to participate in profits, let me know.
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Go to businesssyndicate.com and sign up on that waiting list.
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Can you see how (on the back of the info product space), I am trying to build the rest of this legit stuff out?
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\u2026 it\u2019s very exciting!
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\xa0FACE YOUR EXTERNAL OBJECTIONS
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I challenge you to start thinking of things this way!
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If you believe:
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"Stephen, I can't afford these things in my business..."
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*REMEMBER*
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You're NOT the one paying for them.
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It's NOT my cash; it's gonna be other people coming in helping to foot the bill for this cool space so that we can all\u2026
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- Share
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- Grow
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- Learn
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...together!
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By comparison, I just wanted to show you my old office\u2026 and check this out, it's a mess!
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It's funny because I've had people reach out to me and they're like, "You are affected by the environment you work in."
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That's kinda crap!
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If you are that\u2019s fine...\xa0 but I'm not\u2026 I'm more affected by sound than clutter.
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I've had multiple people reach out and say, "Stephen, it's so cluttered. How do you expect to get everything done in such a cluttered environment?"
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What are you talking about? #JustDoIt
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Are you telling me that you can't flex? Just do it!
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However\u2026
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One of the major reasons why we need a NEW office is because we need storage space.
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CAPITALISM SWAG
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Q: Do you know how much leftover swag there is after an event?
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A: A LOT
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You never know exactly how many people will turn up and you want to have swag for EVERYBODY...
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So, I ALWAYS over order, and that's one of the reasons why capitalismswag.com was created - so that we could have a spot to sell off extra swag from things like OfferMind.
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So go to capitalismswag.com \xa0and we've got cool stuff there.
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JUST DO IT!
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The ONLY reason I'm showing you the *MESS* in my old office is to prove to you that\u2026
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You don't need a lot of stuff to be successful, especially in the Internet space.
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Info products are one of the best places you can turn to if you're trying to increase your revenue.
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You gotta learn how to sell\u2026 \u2018cause you're NOT shipping
anything\u2026.
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\xa0Things that are digital can be harder to sell - so learn how to sell and market, but at the same time, you can still bootstrap this thing, man.
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BOOTSTRAPPING SUCCESS
When I was first building funnels in college, I didn't have the software I needed,\xa0 so I went and I found it in public libraries.
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I built so many videos, funnels, courses, and stuff in public libraries because they have the software. I could just go there and put my headphones on \u2026
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I'm just bringing that up because if like somebody says, "I don't have the tools," you don't need to own them.
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Where are they? Go find them!
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For my first ever info product, (which eventually turned into my thousand dollars a week product which was big for me at the time)...
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I didn't have a camera, so I went to a public library and rented a DSLR camera and a tripod 'cause we didn't have any money.
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I mean, this is cluttered guys, but \u201cYour work environment affects you!\u201d
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...that's like the last 5% of things that matter. \U0001f602
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Just get it done.
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- I'd rent the camera
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- I'd rent the card
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- I'd hunt computers down in the library that would take the card from the camera
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- Upload YouTube - 'cause it was free.
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And that\u2019s why I tell people\u2026
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\xa0If you're trying to make something work,\xa0 I have empathy (I\u2019ve been there), but I have very little sympathy. I'm not gonna feel bad for you, but I will feel with you.
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That's empathy versus sympathy, and I think it matters like crazy on this...
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BUSINESS MINDSET & CLUTTER
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Austin's desk is actually a picnic table, which is funny enough what my desk was when I first got to ClickFunnels.
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We\u2019ve got our TV that we are gonna use to show a stats dashboard that we\u2019ve almost done building so we can ALWAYS track:
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- Revenue
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We\u2019re still trying to figure out the last part, but we're almost done with that.
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We also have a wall to track 'em sales and how close we are to a million bucks on stuff?
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\u2026 it needs to be updated, 'cause it's way closer now!
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We've got the paparazzi walls, but this is a black sheet that I stapled to the wall is how I filmed most of my first videos for the first program I created.
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I just wanted to add some context to what we're doing here.
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In the NEW office we\u2019ll knock down all the walls and put flooring in. There's a lot of stuff that needs to happen during the TI space of the contract and stuff like that.
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But we're ready to rock!
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I'm just gonna drop a floor plan real quick and then talk to a few people to get some advice, and then we'll be good to go.
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It\u2019s crazy nuts to compare this new space to where it started in this CLUTTERED 300 square foot room.
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\xa0(I only know that my house is 3500 square feet and that this room is 10% of it - because that's what we write off in taxes. \U0001f602)
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I started in a 300 square foot of room, and now, we're gonna move to a 3200 square foot office that\u2019s as big as this house.
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\xa0...which is pretty crazy and I'm really excited about it.
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I expect we'll be in our new office for two, three years and then build the next building that we move to.
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Hopefully, this has inspired you to just get it done.
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If you don't have a briefcase, borrow one or realize they don't matter.
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#GetRichGiveBack
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As you likely have heard in my podcast, I left my job in January 2018 to build my million dollar business completely from scratch without any funding or any help...
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AND I HIT IT, right on February 1, 2019...
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Just 13 months later, we actually grossed a million dollars, which is pretty awesome.
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Better yet, I got to keep a lot of the cash, just 'cause my costs are honestly NOT very high.
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That said, there are several tools, though, I use to automate vital pieces of my business and ClickFunnels is one of them.
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ClickFunnels lets me build automated sales machines all over the internet that are non-stop pitching people for me.
It's ONLY $97 a month...
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Better yet, I don't need to be a coder.
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If you're asking yourself, \u201cStephen, are you giving me a blatant pitch for ClickFunnels right now?\u201d
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YES, 100%!
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\xa0I think it's dumb when people don't use ClickFunnels. It makes you MORE and saves you MORE.
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Basically, I have the power of an entire tech team in my hand and I want you to have it.
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Go grab a free trial of ClickFunnels by going to freecftrial.com.
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I want EVERYONE to experience the power of ClickFunnels in their business, so they're letting me hook you up at freecftrial.com.
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