SFR 277: How I Prepare To Speak
Here's a snapshot of the mental stuff I do to stay in the game before I speak on any stage...\xa0
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It seems like questions often come in themes and in waves.\xa0
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I don't know if it's just 'cause I have my ear to the ground listening to what people are asking me\u2026
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\xa0But it seems like the recent wave of questions are all about, \u201cHow do you prepare before you go on stage?\u201d
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By the time you read this, OfferMind 2019 will be over, and so I thought it would be the perfect time to share how a guy who used to hate public speaking preps for LIVE events\xa0
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I didn't really think about my preparation until people started asking the question, but when I started to look more closely, I discovered that:
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Before I speak on stage, there's a pattern that I go through that comes in two phases.\xa0
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- The Thinking Phase.
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- The Prepare for War Phase
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\u2026 you may find some of what I do a little surprising, (and frankly, a few years back, I could never have imagined myself doing some of this stuff \U0001f609)
MY TWO-PHASE SPEECH PREPARATION
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- THE THINKING PHASE\xa0
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On my office floor right now, there\u2019s tons of yellow paper all over the place\u2026
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... and it's where I collect my ideas as I start to think through and organize my content.
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\xa0I've done it for a couple of years now... and the system works well for me, and so I keep doing it.
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So it's the preparing/ thinking phase where:
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- I listen to way less music that has words in it
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- \xa0I do a lot more meditation
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(I actually use a cool bit of kit that Alex Charfen introduced me to, I\u2019ll show you a bit later)
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However, as the actual event gets nearer, my behavior changes a bit as I move into the 2nd phase.
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So I thought it would be kinda cool if I wrote a list of the things that I do, and shared them with you\u2026
STATE CONTROL 101
There were many times at ClickFunnels when Russell would walk in and be like, "I'm not gonna lie, I really don't know what I wanna do what I gotta do today...\u201d\xa0
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I\u2019d say, \u201cYep, I'm not gonna lie, I gotta build three funnels today, me neither!\u201d
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\xa0...and we\u2019d be like, \u201cHow do we move forward?\u201d
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So we\u2019d take a moment,\xa0 and sometimes we\u2019d\u2026
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- \xa0Watch comedy
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- \xa0Watch a funny video
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- \xa0Listen to music\xa0
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...but we always used the same few things to kick us into state (usually, Seven Nation Army).
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\xa0We\u2019d jump about and do some Tony Robbins type state control\u2026
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I did mentally make fun of it for the first little bit\u2026.
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But then, I was like, "Oh my gosh, what if, what if this actually works?\u201d
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... and I started doing it.
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*IT WORKS*
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\xa0Suddenly, it's like, \u201cMan, I'm really tired, but I'm ready to rock.\u201d
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\xa0And as the last three years in my \u2018stage speaking career\u2019 have unfolded, I\u2019ve come up with my own kind of state control patterns that help me get ready to go on stage.
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PRIMING YOUR RAS RECEPTORS
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I've been listening to a super fascinating book lately called Buying On The Brain.
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...it's a challenging book to chew.\xa0
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You really gotta think hard when you listen to it.
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So if you're like, "I don't wanna go listen to it,\u201d don't worry, 'cause I'm a nerd and I'm gonna distill it down and bring the key takeaways back to the show\u2026\xa0
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Anyway, I've been listening to this part of the book and it talks a lot about the RAS receptors in the brain...
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Let me explain\u2026
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Have you ever woken up a little bit late with that anxiety feeling?
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You\u2019re fast asleep and suddenly, you wake up - BOOM! \u201cOh, crap the alarm didn't go off,\u201d or whatever\u2026 and you go flying out of bed!
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\xa0Everyone knows that feeling...\xa0
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\xa0You get that hasty, \u201cOh, My Gosh,\u201d feeling and you go flying around to get all the pieces together, and jump in the car\u2026
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You\u2019re like "Oh, my gosh, hurry!\u201d
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\xa0You go super fast as you're driving to the office or wherever\u2026
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Finally, you arrive wherever you're late for and you're like, \u201cOh, my gosh, I'm sorry!\u201d
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... and the rest of the day you kinda feel a little bit off!
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Q: Is the rest of the day really off or is that just kinda how you were pre-framed?
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What's interesting about RAS receptors is that, once we focus on them, the brain starts to look for those things above everything else\u2026
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The great news is that we have a lot of control over *WHAT* we focus on.\xa0
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I was talking with my wife ('cause I teach her a lot of the things I learn to make sure I know them)...
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I was like, \u201cDid you ever notice how when we bought our car, we suddenly are seeing that car all over the road?\u201d
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(We got this new car, it's like a family car, family SUV 'cause we've got three kids.)
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She's like, \u201cyeah!\u201d
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\xa0I was like, \u201cI learned why! It's because we have these things called the RAS receptors and whatever we put our attention on we start seeing in the world.\u201d
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.And so that brings me on to another way I like to prepare\u2026
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SEE YOUR FUTURE
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Before I go on stage, I make sure that I\u2019m visualizing:
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- Excellence.\xa0
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- Engagement.\xa0
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- Myself clearly delivering the ideas and concepts.
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- The audience having the epiphanies that are needed for those concepts.
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Before the last OfferMind, the way that I prepared relied heavily on visualization.\xa0
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- I walked through a ton of visualization exercises.\xa0
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WINNING THE MIND GAME
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There\u2019s a fascinating study around the concept of visualization\u2026
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They hooked up an Olympian to a whole bunch of brain sensors and said:\xa0
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"Okay, Olympian, go do your event."\xa0
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The Olympian ran around the track (or did whatever their event was) while their brain waves were tracked.\xa0
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After they\u2019d relaxed, the same athlete was sat in a chair, hooked back up to sensors, and asked to close their eyes to imagine doing the same event.\xa0
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NOW HERE\u2019S THE FASCINATING BIT\u2026
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There was zero difference in the brain scans between the real and imagined events.\xa0
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The brain didn't know that the imagined event was NOT real.\xa0
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So that\u2019s one of the reasons why pretending, play, visualization, setting goals and thinking about where you're going to be in the future are very powerful tools.\xa0
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This was my second OfferMind, but I have mentally visited the stage hundreds of times by the time the event came around.\xa0
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Do you understand that?\xa0
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That's a BIG principle - it's a huge concept to understand.\xa0
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The same thing was true with:
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- \xa0Funnel building
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- Being an entrepreneur
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- Leaving my job
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- Building what I have in the last few years\xa0
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...I think about it and visualize it happening waaay before the actual event!
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\xa0It's the reason why obsession is practically required for you to succeed.
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When people say, \u201cHave life balance\u2026\u201d
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\xa0What the freak is life balance?\xa0 I don't know what they\u2019re talking about.\xa0 I'm just gonna be obsessed!\xa0
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I'm gonna think about it mentally, and in my head, I'm gonna visualize outcomes!
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I'm not gonna lie... until I started learning about some of these studies, I thought this stuff was woo-woo crap!
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But several years ago, I started realizing like, "Oh my gosh, if I just think about my future, I can help make it happen."\xa0
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It's not like the book The Secret where it\u2019s like, "I'm gonna have a $1,000 show up in the mail today."\xa0
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It's NOT like that.\xa0
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But when you sit down, and you're actually running the event in your mind - things start to happen the way that you see them
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There's a reason I started dreaming in the ClickFunnels editor after I started working for ClickFunnels\u2026
Because funnels were so ingrained in my head; when Russell was like, "Hey Dude, I need this funnel in the next two hours."\xa0
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BOOM!
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I knew that play because I had run that play in my head so many times.
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Visualization is crazy powerful.\xa0
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The brain fires the exact same as if you were actually doing it, your head doesn\u2019t know the difference.\xa0
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I TALK TO MYSELF
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Here's a little vulnerability...\xa0
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I don't know what the deal is with warm showers in the morning, but I start talking to myself.
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\xa0I totally monologue and think about being on stage.
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I remember growing up (when I was a late teen), I thought about being on stage A LOT.
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There\u2019d be times when standing in the kitchen late at night, I\u2019d freaking monologue in my head like crazy.
This is something that's been very practiced in my head and my brain for such a long time.
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I didn't really realize that until I started learning these other studies, and I was like: "Oh, crap, I've been preparing for this far more than I realized."\xa0
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And there's a caveat to it... there's another side of the coin\u2026
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THE \u2018BIG\u2019 BUT...
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\xa0If you have a natural tendency to be fearful, you gotta cut that crap out. You are literally creating a self-manifesting future.\xa0
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- You're practicing nervous.\xa0
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- You're practicing anxiety.\xa0
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- You're practicing fear.
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It's NOT that you have to be the other side. all emotionless and iron steel, but your thoughts truly do matter.\xa0
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- By the time I hit the OfferMind stage\u2026
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- By the time I hit any stage...
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\xa0...I have visualized what it's gonna be like when they go: "Please, welcome to the stage, Mr. Steve Larsen."
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Everyone yells \u2026 the bass starts pumping and I see myself running across the stage with the lights strobing.
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I visualize that A LOT.\xa0
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It sounds conceited, but that's NOT what I'm saying.\xa0
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I'm saying\u2026
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\xa0I've run my speech in my head a lot of times to train my RAS receptors.
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\xa0CHOOSING HOW TO SPEAK ON STAGE
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I make sure that how I wake up, (especially in the weeks leading up to an event that's gonna be really big and intense for me), is a conscious choice\u2026
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\xa0I wake up and I just choose that it's gonna be an awesome day.\xa0
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It's as simple as that\u2026
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My RAS receptors are looking for \u2018the awesome\u2019 in the day and NOT the curve balls that are bound to happen.
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- The day is gonna be sweet.\xa0
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- I am gonna have epiphanies.\xa0
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- I will create things that are prolific.\xa0
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- I am going to make decisions very quickly and on the spot so that things move forward.\xa0
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- We are gonna get all these pieces together.\xa0
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I definitely choose my RAS receptor focus by deciding:
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- \xa0What's going to happen...
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- What I\u2019ll look for...
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- What\xa0 I\u2019ll choose to be aware of throughout the day...
This stuff sounds cheesy, and I'm not gonna lie, I thought it was some fluffy crap until I started doing it.
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Then I was like, DANG! *THIS STUFF WORKS*
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I watched Russell execute things when he was like, "Duh, I'm not gonna lie. I really could use a nap right now."
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He would sit back and he would take a moment to feel his feeling and then choose the outcome.
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I am NOT my feelings and neither are you.\xa0
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Sooo\u2026
#1: I practice focusing my Ras receptors
#2: I do A LOT of brain practice and visualization.\xa0
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- I've practiced my event many times before I get up there.\xa0
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- I've spoken many times in my head before it actually happens,\xa0
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...which means it has - my brain doesn't know the difference!
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I visualize it a lot, and it\u2019s something I did a lot naturally as a kid without realizing the impact it would have.
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If you could be a fly on the wall of my office,\xa0 sometimes you\u2019d see me put my headphones on and click into this weird mode where I\u2019ll forget where I am... and do my event inside of my head.
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\u2026 it's kind of a form of meditation - (which brings me to point #3 ).\xa0
#3: Meditation
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I wanted to share the actual meditation device that I use - 'cause a lot of you have asked.\xa0
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It's NOT part of my routine to do it every day, but especially as events come up, I definitely meditate far more than any other time.\xa0
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There's a thing that I use called Muse, (and here's a little product placement\xa0 \U0001f609)...\xa0
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It's this headband that goes around the front of your head, and once you put it on it measures your brain signals in real-time to let you know if you are getting off course with your meditation.
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So, it helps guide your meditation!
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... it's really cool.\xa0
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So if I start losing focus on my meditation, it actually simulates a rainstorm - it's like you're in a rainforest.\xa0
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And if you start to get away from meditation it increases the tropical storm in your headphones so you know to come back.\xa0
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And when you come back, the rain stops and it becomes peaceful with these birds...\xa0
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...it literally trained me how to meditate.
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'Cause, I'm not gonna lie\u2026 I kinda made fun of meditation for a while too \U0001f62c\xa0
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But in order for me to have a clear focused head, I need to meditate...\xa0
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I use this headset when I travel too and I meditate sitting in the chair in my hotel room.\xa0
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I also have other practices that help me to manage my state:
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- I definitely do more yoga
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- I do more massages
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I want to stay relaxed and focused on the weeks leading up to an event.
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MY SPEECH PREPARATION SOUNDTRACK
Music is a huge part of my life.\xa0
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In the time preparing for the event, I focus heavily on music that has very few words.\xa0
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I want \u2018my own thoughts\u2019 to be what goes through my head.\xa0
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In the day leading up to the event, literally 24 hours ahead of time, I listen to a lot more aggressive styled music.\xa0
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Some of you guys asked for those playlists - I don't know if I'm gonna share some of those playlists with you, but I go to war in my head.
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I think about becoming \u2018Steve\u2019.\xa0
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A lot of things I'm doing right now are pretty rare, and I know that.\xa0
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At the Last Funnel Hacking live, a lot of people wanted to come say hi, and I appreciate that\u2026
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\xa0But I started getting followed around the hotel and pitched at the urinals.\xa0
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People were following Colton and I jogged around the whole event, and it got weird.
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I'm totally down with saying \u2018Hi,\u2019 and shaking hands and \u2018let's take a picture,\u2019 whatever\u2026
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\xa0But people were physically grabbing me and taking me places, and it got really weird.
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The bubble was crossed many times and it got awkward.\xa0\xa0
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Colton and I would run around Funnel Hacking Live to avoid people and that's why we were missing deadlines.
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We were moving so that we wouldn\u2019t get stopped.
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\xa0...and it felt awkward 'cause I wanted to say \u2018hi\u2019 because I wanted to say, "Thanks for following."\xa0
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But I couldn't get away.\xa0
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I'm fine with that, as long as I can pull a ripcord and be like, "Okay, I gotta go get ready for this now," but people weren't letting me go anywhere.\xa0
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So, like, "Hey, I gotta go here, I need to get backstage," or "I have to go to the bathroom," or whatever might be.\xa0
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But for the first time, last year's Funnel Hacking Live was really aggressive.\xa0
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I think it was because of the One Funnel Away Challenge.
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And I get it.
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\xa0It'll happen to you if you choose to publish and do what I tell you to do.
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\xa0But first, it was like 100 million X the intensity of the year before.\xa0
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I've NOT developed that part of me\u2026 or learned how to handle that pressure yet.\xa0
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(but I'll keep working on it.)
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So I texted Dave Woodward and said, "Dude, can you come help me?
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\xa0I don't wanna be rude, but I really have to get out of here, but people wanna say hi, and I know that I've helped them.\u201d
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... and so it was weird and very conflicting for me.
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Dave came and he grabbed me and he brought me backstage to a green room, and I shut the door.
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I was supposed to go on stage for my speech in an hour, and Dave was like, "Dude, you're white as a ghost. You've never had that happen before, have you?"\xa0
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I was like, "No. No."\xa0
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At that moment, I was Steven. I was a little bit nervous and kinda freaked out a little bit.\xa0
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A lot of my kid and my teenage tendencies to retract, pull in and pull back were happening... and I was aware of that.
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\xa0It was like, "I can't... Steve, where are you, man? You're going on stage soon, man."
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I'm telling you this because this is a trick that I've learned.\xa0
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Todd Herman has a book, Alter Ego, and I\u2019ve 100% created one for a lot of stage stuff.\xa0
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(I don't think I've told you guys the story\u2026)\xa0
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But I did planks and push-ups...
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\xa0I did a lot of push-ups, sit-ups, and planks for the next hour, listening to David Goggins swear at me.
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\xa0I closed the door, shut off all the lights, I needed no input. I needed to decrease the inputs as much as possible\u2026
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I'm listening to David Goggins swear at me, and about 15 minutes beforehand, Steve showed up, and I was like, "Boom! Let's rock this."\xa0
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They put the headset on me and I went out, and it was an awesome impactful speech.
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So anyways...\xa0
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I go to war in my head\xa0
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STEVE VERSUS STEPHEN
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One of the reasons I listen to the music I do is because that's one of the ways I conjure *STEVE*\xa0
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I'm NOT always *STEVE*... but I think people expect me to be.\xa0
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I've had a few people, locally at grocery stores, walk up to me and they're like, "Oh my gosh!"\xa0
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And I can feel their eyes...\xa0
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They think I'm gonna be like, "Boom! Wow! Yeah!"\xa0
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They think I'm *that way* ALL the time.\xa0
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It's just a thing that I've learned in order for me to keep my message across.\xa0
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I know I talk a lot -\xa0 and we need a pattern interrupt sometimes \U0001f609\xa0
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Funny enough\u2026
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- BOOM
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- It's Monday, Baby
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- \xa0The Capitalist Pig\xa0
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...were three things I never planned on being this big massive thing, and now, it's kind of what I'm known for.\xa0 \U0001f602
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Anyway, the major point is that\u2026
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\xa0I take a moment to go to war in my head.\xa0
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Before I go on stage (or anything like that), I think about\u2026
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- \xa0What I am fighting for.\xa0
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- What I'm fighting against.\xa0
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- The people who are gonna be listening.\xa0
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- The scenarios that those people are in and what they may have given up to be there.\xa0
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And suddenly, it's really easy for *STEVE* to come out.\xa0
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It's real easy for me to be my true self and not retract as I used to as a teenager and as a young kid.\xa0
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Anyway, I hope that this makes sense...\xa0
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This might be a different episode than you were expecting?
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It's not about slides, it\u2019s about how I mentally make sure that I'm fit and ready to rock?\xa0
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PUBLIC SPEAKING ADVICE LARSEN STYLEE
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- I drink a ton of water.
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- I do my\xa0 RAS receptor brain practice.
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- \xa0I meditate quite a bit more than normal.\xa0
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- I definitely do yoga and massages and chiropractor and all that stuff.
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- There's a specific style of music I listen to and specifically, a style I don't listen to, right up until about 24 hours ahead of time.
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- When it's \u2018go time,\u2019 I take time to mentally go to war and 'cause that's what it is, right?\xa0
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People are fighting for what they think they should be doing in their lives and they're trusting me with that. I take that very seriously.\xa0
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In my office\u2026
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- We have a trampoline
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- We have a few of those exercise balls we sit and bounce on
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- We have foam rollers
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- I have a balance board that I use a lot.\xa0
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- I strategically fast
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\xa0A while ago, I learned from a really awesome company that:
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\xa0When you don't eat, a hormone is released in your brain that increases your mental focus.\xa0
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And when I went to my first Funnel Hacking Live, there were actually times when I didn't eat.\xa0
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I was hungry, but they believe it's because you needed to go hunt down your food and so you need a higher level of focus.
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...you see what I'm saying?
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\xa0I really wanted to get the most I could out of that first Funnel Hacking Live and so there were times where I didn't eat for quite a while.
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I was starving, but that doesn't mean I need to eat, right? That just means I'm hungry.\xa0
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I'm NOT my feelings
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... and so I sat back\u2026
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\u2026 and you can feel it happening.\xa0
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*Massive Levels of Mental Clarity*
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You\u2019re hungry, but you\u2019ve got that fighting edge.\xa0
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There are times when I am creating slides and stuff like that, where I will do kind of strategic "let's get crazy mental focused" style fasting.\xa0
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Anyway, there\u2019s A LOT of stuff in my office that I use to prepare.\xa0
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SPEECH PREPARATION - FAST RECAP
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- Be aware that what you choose to see in the day is what you will see in the day - the way you kind of predestined yourself for those ras receptors.\xa0
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- Practice your event, whatever that might be, whatever it is that you do in your business - visualize the crap out of it
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Play every little detail using all the five senses.\xa0
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Go into that scenario and run it top to bottom in your head as many times as you can.\xa0
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In fact, I heard a really awesome athlete say that"Your practice should be so intense that the game seems easy."
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He said:
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\xa0"By the time you actually get to your event, the amount of work that it's taken behind the scenes to get there makes what you're doing seem really easy.\u201d\xa0
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The practice is way harder than the actual event.
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I was like, "That's a really good principle."\xa0
I visualize a lot.
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\xa0When I wake up, I take a moment to think about the event:\xa0
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- What it's gonna be like?\xa0
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- How am I gonna interact with the audience?\xa0
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- How am I gonna choose to be present there?\xa0
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I go through a lot of that stuff.
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It's a massive, massive cornerstone of all this.
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- \xa0I definitely do more yoga stuff.\xa0
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- I make sure there's a moment to slow down.
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- \xa0I have massages.\xa0
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- I go to the chiropractor more.\xa0
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- I drink crap tons of water except for around two hours ahead of time. I stop drinking water, so I don\u2019t have to go to the bathroom on stage
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- I make sure to go to war in my head.\xa0
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- I think about what each person's going for and the desires inside of them.
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- I try to get very empathetic and feel what people are feeling and what they're trying to get from me.\xa0
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- The strategic fasting, I've done that many times.\xa0
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- I use my trampoline if I start to feel a little bit of a lull, I bounce and it sends blood back up to my head, release my organs, and brings more energy in.\xa0
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- The foam roller increases blood circulation.\xa0
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- I have little spiky balls at the bottom of my desk. I play with them to stimulate my feet.
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- \xa0There's a balance board - when you're on a balance board, it fires your head like crazy.\xa0
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There\u2019s A LOT of little tricks you can use to make sure that you\u2019re on your A-game.\xa0
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Next year's OfferMind is actually going to be in San Diego in the same room as my first Funnel Hacking Live!
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It\u2019s a massive full circle, I\u2019m so excited for it.\xa0
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We actually just had the contract signed which is exciting - it\u2019ll be mid-September 2020 - I'll make sure the dates go out.
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So anyway, guys thanks for following the journey, and those of you who are coming next year, go grab your ticket and go get rich!
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So, several years ago, I walked by a stage in a basketball stadium.\xa0
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It was my college campus and I was deeply concerned with what I wanted to do in my life.\xa0
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For some reason, I looked at the stage and thought, "Huh, one day I wanna be on stage. I wanna be an entrepreneur and I wanna buy and sell companies."\xa0
Well, while the last one hasn't happened ...\xa0 *YET* \u201cMuahaha\u2026\u201d stage and entrepreneurship have.\xa0
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And as my business has grown and my message has spread, a frequent question I'm asked is, "Steve, what stage will you be on next?"
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Now I totally get that this feels, maybe, a little conceited here...\xa0
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But considering my childhood fear of speaking up, being heard, extreme lack of self-confidence, and getting in front of people, back in my growing up days, I feel satisfied.\xa0
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I thought I'd tell you where I'll be in the world coming up.\xa0
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And funny enough, just literally go over to seestevelive.com, and it'll forward you to the next place.
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I love stage and it's one of my BIGGEST things to look forward to in my current role in my business.\xa0
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From little 10 person masterminds all the way to gigantic 5000 person events - from free seats to paid events\u2026
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\xa0Events have always been one of the ways I can deliver the MOST value and get the greatest \u201cAHA\u2019s\u201d in the shortest amount of time.\xa0
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Just come say hi, and go over to seestevelive.com.