SFR 271: Fight For, Fight Against
One of the simplest ways to create the noise needed for large sales is to get public about what you're fighting *for* and *against*.\xa0
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You'll find the added polarity CAN carry your product faster and further than you could on your own...
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I\u2019ve been making some people pretty livid recently\u2026
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...and it\u2019s ALL because of ONE simple sentence!
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What if I could share this dangerous fill-in-the-blank sentence with you, (it has the power to totally revolutionize your business) - would you be interested???
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*CAUTION*
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\u2026 this sentence isn\u2019t for the weak-minded and it will probably bring you some haters!!! (I\u2019ve definitely been feeling nervous recently).
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But it\u2019ll also help you to\u2026
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- Develop your attractive character
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- Define your market
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- Increase engagement with your content
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- Grow your following (which is one of the questions I get asked most often)
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\u2026so are you ready to take this next step?
CAPITALIST PIG SALES PSYCHOLOGY #OINK
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There are a few specific principles that I use which work very well to get my message out there, and they have EVERYTHING to do with The Capitalist Pig!
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\xa0But you have to understand the reason why The Capitalist Pig has worked so well and why I've made such a big deal about my schtick lately.\xa0
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It\u2019s all because I\u2019ve been taking a stand *FOR* and *AGAINST*...
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So\u2026
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I'll just tell you right now, the BIGGEST thing you can do is to figure out how to complete this ONE sentence\u2026
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It\u2019s coming soon\u2026.
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(Well, I\u2019ve gotta create some suspense... \U0001f609)
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THE SENTENCE IS...\xa0
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My name is\xa0 --------- -------- and I am fighting FOR ------- #Blank ?! and fighting\xa0 AGAINST ------- #Blank?!
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*THAT\u2019S IT*
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You just need to answer the questions:
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- I'm fighting for ------ #Blank?!\xa0
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- I'm fighting against------\xa0 #Blank?!
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\u2026 and if you can fill out that sentence, suddenly there begins to be purpose behind everything you do.\xa0
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Let me tell you WHY...
HOW TO INCREASE SALES
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Recently, I had a chance to go consult with a clothing company for the whole day and we talked about how to create funnels so they could sell MORE.\xa0
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They do a lot of e-comm in traditional methods, such as Shopify but they were like, "Hey, we want a funnel."\xa0
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So I had a chance to hang out with them.\xa0
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They make a lot of videos, and they'll go live like four hours every day selling clothing... and they make A LOT of money!
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So I started asking them, "Which articles of clothing sell the most?"\xa0
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They said, "Well, it changes a lot because we get so many new pieces in."\xa0
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They named a few types that did really well, and then at the end, (and this is fascinating), they added, "And frankly, any article of clothing that\u2019s tied to a purpose."
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\xa0I asked, "What do you mean?"\xa0
And *this* is what they told me:
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"Any article of clothing that is tied to a bigger \u2018why\u2019 than the clothing itself ALWAYS sells more than anything else."
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I\u2019m telling you this to illustrate the point that, it doesn't matter\u2026
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- \xa0What you're selling...
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- \xa0What you're doing\u2026
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- What content you put out...
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YOU NEED A \u2018WHY!\u2019
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The Capitalist Pig thing, I totally do it for that reason.\xa0
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Ever since I started posting about being A Capitalist Pig, I\u2019ve had people reach out to me totally #LIVID!
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(... until I get the opportunity to explain to them why I do it)
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I tell them:
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"Look, I just don't believe that we should get government hand-outs."
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They say, "But I believe we you should take care of people."\xa0
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I'm like, "I do, too!\u201d
In fact...
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I believe can take care of more people when I'm rich rather than poor.
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\xa0They're like, "Oh, okay. Yeah, me too.\u201d
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\xa0It\u2019s NOT about me living in an ivory tower.
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\xa0But when you say:
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\xa0"Hey, my name's ------- -------,\xa0 I'm fighting FOR ---- #Blank, and I'm fighting AGAINST---- #Blank!"\xa0
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\u2026 in the long-term, people care MORE about your cause than what you sell.\xa0
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Do you hear that clearly?\xa0
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Get public about what you're fighting for and fighting against. More and more, people are WANTING a heavy scoop of opinions on the side of their product purchase...
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We all have products, (and that's great), but until you have a cause you\u2019re kinda invisible.
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FINDING YOUR CAUSE
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In Expert Secrets, Russell explains what causes a mass movement; he teaches that you need:
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- An Attractive Character," (that just takes practice).
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- \xa0A Cause, (which is what I\u2019m talking about, but most people kind of skip over).
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- A New Opportunity.\xa0
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The new opportunity is the one that everybody typically will run to and say, "This is the one I really want. I'm so excited about this.\u201d
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\xa0The new opportunity is sexy, it's attractive.
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The attractive character is hard to develop -\xa0 you gotta deal with a lot of crap in your own head.\xa0
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However...
\xa0One of the easiest ways to create the cause and know what cause you're moving towards is knowing HOW to complete this sentence:
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My name is\xa0 --------- -------- and I am fighting FOR ------- #Blank and fighting\xa0 AGAINST ------- #Blank!
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\u2026 it\u2019s also one of the easiest ways to create your market positioning.
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\xa0I get asked questions like, "Stephen, I love this! I get it, it's awesome, but I don't know what market I serve. I don't know what market I'm against?"\xa0
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Filling in the blanks in that sentence is NOT just meant for your cause, it also helps you create your market positioning.\xa0
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I FIGHT FOR\u2026?
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I fight for Clickfunnels!
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... that's the vehicle, and I\u2019m an appendage to that vehicle.\xa0
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The market positioning that I have actively and purposely taken is:
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\xa0\u201cGet ClickFunnels, and I will help accelerate your success with it.\u201d
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- \xa0I'm fighting *FOR* the ClickFunnels message.\xa0
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- I\u2019m fighting *AGAINST* a lot of the mainstream entrepreneurship topics.\xa0
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From a Broader Perspective:
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- I'm fighting *FOR* Capitalism.\xa0
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- I'm fighting *AGAINST*the negative parts of socialism, i.e, a lot of hand-outs that I do not agree with.\xa0
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And... because I can finish that sentence, people know what to expect from me.\xa0
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THE HATERS
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I just had a conversation with some guys, (and I can't repeat the whole thing), but they were like...
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\xa0"Hey, I don't understand why you do this? I don't understand the Capitalist Pig thing? Do you understand? Wake up, wake up! Are you kidding?"\xa0
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And I was like, "Not kidding! And understand what I'm doing for it. Have you ever turned down a paycheck? If money's so evil, when's the last time you turned out a paycheck?\u201d
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\xa0Money's NOT evil. Money's an amplifier. Money accelerates us. Money just takes who we are and makes us louder in those things.\xa0
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If you're a jerk when you're poor, you'll be a jerk when you're rich - except you'll be an even bigger jerk.
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The money doesn't change you. You change you. The money just amplifies you.
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And what's funny is, I was nervous to launch The Capitalist Pig shirts, but it wasn\u2019t because I thought it wouldn\u2019t work\u2026
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(...it\u2019s easily the biggest thing that I get Instagram and Facebook DM'ed about\u2026)
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Everyone and their mom wants a Capitalist Pig shirt!
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\xa0It was a dream of mine to get them out, and I'm very stoked about it.\xa0
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However\u2026
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\xa0I was nervous about the next wave of polarity and what that's going to cause for those who follow me.
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But it's just a natural part of taking a stand.\xa0
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FILL IN THE BLANKS SALES PSYCHOLOGY
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The further you get in whatever business you choose; if you can find the answer and fill in the blanks:
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My name is\xa0 --------- -------- and I am fighting FOR ------- #Blank and fighting\xa0 AGAINST ------- #Blank!
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\xa0If you can fill out that statement and you have a product with a marketing message\u2026
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- \xa0You're gonna offend people by nature.\xa0
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- You\u2019re gonna offend people by breathing.\xa0
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- You're gonna offend people without trying.\xa0
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\u2026 it's going to happen.
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The further you get down the road you go with your message, the more the polarity will increase.
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You might think, *OH, CRAP,* but it\u2019s splitting thinning the herd - it's just part of the game itself.\xa0
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I just wanna jump on here and tell you guys, \u201cHey look, that's natural. It's gonna happen\u2026\u201d
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\xa0But the easiest way to solve a lot of the questions you guys are asking me, which is things like:
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\xa0"How do I gain a following?"\xa0
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\u2026 is to know WHO you\u2019re fighting *FOR* and *AGAINST*
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To have \u2018a following\u2019 means you need to have people not follow you also, and there's no way around it. People are gonna hate you.
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\xa0You gotta get over it!
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RAISE YOUR BANNER
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\xa0If you want a following, you need to have opinions and you need to share them\u2026
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... which means people are gonna have opinions against you, and it's gonna shock you, and make you go like "Man, I can't believe you think that way?"\xa0
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But it's human nature. It's okay.\xa0
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Love everybody. Serve as much as you can. But the hates still gonna happen.\xa0
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So if you want a following, and you want your own Facebook group and you wanna have actual momentum in whatever you're creating\u2026
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\xa0You have got to learn to lift a banner and be willing to catch some of the flack that comes from it.
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The banner can't be a politically correct answer though - it has to be whatever your opinions are - you have to be unapologetic.\xa0
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You lift it up and watch opinions split - it's just part of it.\xa0
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I recommend that when you start raising your banner; stop looking at all of your social media messages 'cause it will destroy your psyche. It will wreck you.\xa0
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It\u2019s nuts.\xa0
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You have no idea how much negativity comes, but it just strengthens your resolve.\xa0
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So whatever it is that you're doing\u2026
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- \xa0Figure out what you're fighting for
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- Figure out fighting against
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\xa0Understand, it's a very natural process, especially as the attractive character develops.\xa0
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When your cause gets stronger, the attractive character is required to get stronger. Your new opportunity gets stronger. It's just kind of a circle that moves around those three.\xa0
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So stand up and say like, "This is what I am for. This is what I'm against," and be open about it and speak your mind and speak your opinions around it.\xa0
It\u2019s attractive for a customer to follow the why as the reason for them buying the product in the first place.
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For example, Toms Shoes...
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\xa0You buy a pair of shoes because you also give a pair of shoes away to somebody else.
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\u2026 it's a pretty clear message!
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People buy the shoes as much for the message as the pair of shoes, and it's the same thing with tons of stuff.\xa0
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I'm NOT saying that it has to charity-based, but you gotta figure out what it is that you believe in\u2026
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... and then lift that banner up and be willing to catch the flack that comes with it.\xa0
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But first,\xa0 you need to fill in the blanks!
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- I'm fighting for ------ #Blank?!\xa0
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- I'm fighting against------\xa0 #Blank?!
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\u2026 and then we can move on to the second step of the formula which is figuring out your dream customer and your positioning.\xa0
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This is what creates that \u2018why\u2019.\xa0
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- It\u2019s very easy to find which markets you serve when you really can fill the sentence
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- It's very natural to figure out who your dream customer is once you know what you\u2019re \u2018for\u2019 and \u2018against\u2019.
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- Then it's very natural to find out what problems they have and then it's very natural to create a solution to their problem.\xa0
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- Next, you create an offer around that.
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\xa0It's not a hard formula, but most of the time, people just haven't learned it.\xa0
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- I didn\u2019t learn this formula in school
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- \xa0I didn\u2019t learn it from mainstream entrepreneurship.\xa0
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I kinda had to discover it myself, but only after putting in the mat time..\xa0
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I'm excited for you to come to OfferMind, but I also want you to spend some time thinking about:
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- \xa0What the heck you\u2019re fighting for?\xa0
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- What you\u2019re fighting against?\xa0
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People want to know about you and they are looking to join forces with you, but they have to know what you believe in first, so...\xa0
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Start getting loud about what you believe in.\xa0
BOOM!\xa0
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If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good.
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But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?\xa0
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That's what I struggled with for a while until I learned the formula.\xa0
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So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.\xa0
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Wanna come?\xa0
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There are small groups on purpose, so I can answer your direct questions in person for two straight days.\xa0
You can hold your spot by going to OfferMind.com.\xa0
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Again, that's OfferMind.com.