SFR 262: The 3 Day Design Challenge Winner...
In this interview, I get to chat with the winner of my 3-day design challenge, Sal Peer... AND review his funnel. He did an epic job in this challenge\u2026
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Here\u2019s the backstory\u2026
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\xa0Recently, I reached out to a bunch of designers and said, \u201cHey, I really need to create some Facebook profile frames\u2026\u201d
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You know when there are these massive events or movements where people put frames over the top of their Facebook profiles...\xa0
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I thought, \u201cWhy don't I do that for my groups!\u201d
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\xa0So I reached out to all these designers and asked, \u201cHey, could you design some FB frames?\u201d
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\xa0In full disclosure, when those designs came back, I did NOT like any of them.\xa0
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So I thought why not ask my actual audience design the frames instead, so I reached out \u2026
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\xa0And it was *INCREDIBLE*
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We ran a 3-Day Design Challenge, and the prize was that I'd critique the winner's stuff on an episode of Sales Funnel Radio\u2026
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... thus, here we are!
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INTRODUCING SAL PEER
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I'm with the incredible Sal Peer,\xa0 and I'm very excited that you\u2019re here.\xa0
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Super excited that you won, (by A LOT). Thank you!
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You're clearly a very talented designer. It's been awesome having you on here.\xa0
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You run a company called Funnel Chefs.
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Anyway, I just want to thank you for being on here; welcome to the show.
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Sal: Thank you so much for having me, it's a real honor. I've been following your stuff. Amazing!\xa0
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Just the amount and your presentation. Like, literally, in the last year, it's just gotten better. Like, you've gotten better and I see it.
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Steve: Thanks, man.
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Sal: So it's amazing to be here with you. The Design Challenge was so much fun.\xa0
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It was a challenge to design five frames with no direction. You're like, \u201cJust do it, I trust you. Just do what you can. If you win, you win.\u201d
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\xa0I'm like, \u201cHoly shit, there's no direction here.\u201d
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\xa0So I dug into all your stuff.\xa0
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I went into the MLM Hacks Groups, the Sales Funnel Radio...\xa0
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I went into EVERYTHING, and I was like, \u201cOkay, what is he talking about?\u201d And then, I was like, \u201cOh the cube. He's talking about putting stuff together correctly.\u201d\xa0
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I was like, \u201cWell, why don't we get a Rubik's cube and kinda put the frame around that...\xa0
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...and whoever's in there has kind of figured out the Rubik's cube for OfferMind and Sales Funnel Radio.\u201d
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...it was a lot of fun, man.
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Steve: Dude you're so cool.\xa0
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It was funny because I remember we were scrolling through all of them, (and thank you, first of all, to everyone who did do it - it was great).
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Sal: There was some awesome stuff on there, by the way.
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Steve: Really cool stuff on there.\xa0
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But there were ones that really caught my eye, and I was like, \u201cWho? Oh Sal, Sal, Sal, Sal, Sal, Sal\u2026.\u201d
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Sal: I hacked it though!\xa0 I've got to say, I hacked it.
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Steve: Good.
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Sal: I submitted my first drafts, which I never submit.\xa0
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I was like:
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\xa0\u201cOh, let's just stick that out there, and create some traction, I'll see what people are doing, and then I'll come over the top like a minute before the competition ends and just be like, BOOM!\u201d
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\xa0That was so much fun.
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Steve: That's funny because I've noticed a lot of the best people on Freelancer, (where I go run contests on there a lot), do the same thing. They just toss something out and then they see, \u201cYeah!\u201d
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Sal: Yeah, because you want to see, \u201cOh, wow, he liked this one so how do I make that better?\u201d
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\xa0\u2026 that's what we look for, and the branding.\xa0
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I really wanted the branding to be strong.\xa0
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When somebody puts it on the frame, they recognize the colors, they recognize the kind of thing - that was very important.
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Steve: So the intent was for my social agents and our community ambassadors to be able to have those frames on their profile, so then people knew, \u201cHey, this is legit.\u201d
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Sal: Yeah, it gives them status too. It's a really solid idea.
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Steve: Yeah, it's been awesome. How did you become a designer?
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Sal: So it's funny, let's just go back to like four or five years ago. I was out of work. I was living retired or my mom would say, \u201cretarded life,\u201d and I was just hanging out\u2026
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Then, my wife got pregnant and we bought a house... and I had no money left.\xa0
I had eight and a half grand, (which is three months of paying the mortgage, but NOT the bills, the hospital bills, the insurance, the cars - all the stuff).\xa0
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I was like, \u201cI got to do something,\u201d and I didn't know what to do.\xa0
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And it's like you said\u2026
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\xa0You test your market by presenting offers and seeing who reacts to it, \xa0and I did, basically, the same thing.\xa0
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I owned computer stores a long time ago, and I started them with classified sections, so I was like:
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\xa0\u201cWhy don't we just put out a bunch of ads and see if there's a market?\u201d
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My wife and I were talking, and I decided, \u201cWell, I don't want to do that because it will get me traveling everywhere and I want to kind of stay put and maybe do one or two events a year.\u201d
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And so she's like, \u201cWell why don't you do marketing? You know websites, you know marketing. You did it for your computer stores in '98. You get this stuff.\u201d
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\xa0And I was like, \u201cWell, I don't know\u2026\u201d
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- \xa0I don't know if there's a market?\xa0
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- I don't know where I'm gonna get clients from?
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- \xa0I don't know\u2026?
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- It's gonna cost me three grand in Google ads... or 30 grand in Google ads to get clients!
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And all these excuses just start piling up.\xa0
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Then I'm like, \u201cAlright, well let's do all the Google testing because I need to know Google back in and out.\u201d
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\xa0So I got eight certifications from Google and I went and opened up a marketing agency by putting FREE classifieds out EVERYWHERE - even long ones.
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\xa0I got the real estate ones, (where they have the lawn thing), and stuck that in the ground.\xa0
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I got fined by the city, by the way -\xa0 so I'm NOT recommending to do that, but it worked.\xa0
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That weekend, (the ad was $197 for a basic website, five pages, and then, I up-charged throughout), I sold like six of them.\xa0
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I was like,\xa0 \u201cDude, I made $1200 bucks this weekend.\u201d \xa0I was like, \u201cHmm, there's something here\u2026\u201d
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\xa0SELLING CANDY
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I look at myself as an Entrepreneur, and I've been at this working for myself since I was like five.\xa0
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My dad was a tour guide and I sold candy that I would get as a kickback, (from places he would take tourists), back to the tourists on the bus to make money.
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So entrepreneurship was kind of in my genes.
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I just saw a huge opportunity and I was like,\xa0 \u201cYeah, I got to get into it.\u201d\xa0
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I was watching Russell's stuff and I was like, \u201cOh, I don't know, it's another marketing guy with the same old stuff.\u201d
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\xa0I worked with Mike Long...\xa0
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Frank Kern was part of a project that we launched a while back, and I was like, \u201cOh, well you know what, I gotta do it.\u201d
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A bunch of my marketing buddies started coming in. I was, \u201cI'm gonna pick up the book...\u201d\xa0
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And then, I just said, \u201cYou know what, the book is so good. It's like \u2018Inception\u2019 for real!\u201d
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\u2026 there are ONLY a few books in my life that did that, and it got me integrated into this.\xa0
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My mom was an interior designer, so I have taste.\xa0
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Sometimes, \u201cYeah you can do stuff on Canva or stuff, but it's the creation and the creative that goes behind it (before it gets touched up), that's the gold.
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That's what makes everything else work.
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Steve: That's so awesome, man.
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Sal: Because basic Photoshop skills are easy.
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Steve: It's super cool, yeah.
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Sal: But coming up with creatives, (just like you come up with offers), it's difficult.\xa0
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You're like, \u201cWell, why do you need that? Well, we have to do all this research first,\u201d and stuff like that - so it's been amazing.
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Steve: That's so awesome, man... and again, thank you, you clearly won.\xa0
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And guys, just so you know\u2026
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\xa0My offer to whoever won was to go through their funnel.\xa0
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And so which funnel do I get to go through?
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Sal: So, obviously, I've been following you closely for a while now and I built this funnel with you in the OFA Challenge...
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Steve: Sweet.
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Sal: If you guys haven't taken his OFA and haven't signed up through his affiliate link, do it because the bonuses are AMAZING.
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Steve: Thanks, man.
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Sal: So that's how I built it.\xa0
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It's actually converting on the front end really well - it's like 37% conversion on the front end.
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Steve: That's awesome.
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Sal: And then once they're in, maybe my email follow up isn't on point or maybe the sales page isn't on point... because it's NOT converting there. That's the problem.\xa0
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So it could be the offer?
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\xa0I'm open to EVERYTHING.
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Literally, because I've listened to you, I went and recorded this live -\xa0 I streamed it live and then I turned it into a masterclass.
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Steve: Sweet. That's awesome. That's super cool. I'm really excited about it... and we'll cut over now, and I'll start diving through your pages man.\xa0
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This is awesome, and again thanks for putting all the effort in to do the design... because I know it's a lot of work. It's a ton of work.\xa0
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Design is its own beast.\xa0
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I mean, holy smokes!\xa0
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So it's A LOT on your end as well, so it means a ton...\xa0
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And where can everyone go to learn more from you?
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Sal: To get a free discovery call with me, go to cfchefsal.com.\xa0
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That's cfchefsal.com
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SAL\u2019S FUNNEL REVIEW
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This is the funnel Sal built during the One Funnel Way Challenge -
the One Funnel Way Coach, I\u2019m excited go through to see what he created...\xa0
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The purpose of that challenge is to get your first funnel out the door.\xa0
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So if you've NOT had the chance to go through the One Funnel Way Challenge, ofasignup.com is where you can go sign up for the challenge and get a whole bunch of extra stuff that I give you - which is super awesome.
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If we had a live audience right now, I'd say let's give Sal a round of applause\u2026
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\xa0...because what he's doing right now, (letting me go critique his baby), that's kind of a freaky thing in and of itself.\xa0
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Usually, I do these sessions with people one-on-one or privately, not on a big old radio show.\xa0
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So anyway, let's go to this next piece right here\u2026
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So I'm gonna walk through Sal\u2019s Funnel, but before I do, I just want to tell to go over to YouTube, so you can watch me do the review, (I cover a ton of stuff)...
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I'm a really visual learner and a very visual teacher.
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\xa0I'm actually gonna share my screen and walk through some stats that I'm seeing,\xa0 and I want to share some of the epiphanies that I'm having...\xa0
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Well, in order to do that, it's gonna be really easier if you watch.
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\xa0So, head over to YouTube and you\u2019ll\xa0 learn:
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- Why even Russell Brunson's guessing without the 1000/1000 Rule...\xa0
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- How to find out where your funnel is clogged...
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- How to avoid a mismatch in messaging that can destroy your sales...
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- The *OBJECTIONS* you unconsciously create in your customer's minds that prevent them clicking your button...
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- How to get sales psychology on your side and sell MORE...
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- Why Urgency and Scarcity matter...
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- A simple tweak that makes your sales page waaay sexier\u2026
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- \xa0\xa0easy way to create *ULTRA* clarity that gets your customer\u2019s brain ready for the sale...
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- Where in your funnel you need to have an offer\u2026
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- What % of story you need to add to your funnel to make your customers care\u2026
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- The details I\u2019d LEAVE OFF an order page...
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- Why you should NEVER rent a Cadillac Escalade in a big city \u2026 and how Enterprise got it right!
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- The ONE principle that will make all of your funnels convert waaay better...
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\u2026 and a TON more *TRUTH NUKES* that\u2019ll help your funnel to convert
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#GetRichGiveBack
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The most common question I get is, \u201cSteve, will you look at my funnel?\u201d\xa0
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Of course!\xa0
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If you want me to do this kind of review on a funnel of yours, go to coachmesteve.com.\xa0
It's the notification list that I have, so whenever I do have an opening, I just drop an email straight to that list\u2026
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\xa0I'm just like, \u201cHey, here you go, first come, first served. Here's the time I have and here's a little order page so you can grab some of my time.\u201d
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So if you want to be notified the next time I have an opening, just go to coachmesteve.com, and I can dive through your funnel, your offer, and your message with you.
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Whether you want me to coach you, give some handholding and guidance during your funnel build\u2026
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\xa0Or simply, review the one you have\u2026
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\xa0Head over to coachmesteve.com,\xa0 and book your session now.
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