SFR 255: Alex Charfen's Essential Systems For Every Business...
Alex Charfen is one of the very select few coaches I continually plug into...
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\xa0I have wanted to get this individual on here for quite some time, and Alex Charfen has been one of the reasons why my stuff is blowing up so much.
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\xa0I have learned that I need to listen to less people, and I'm very, very picky on those that I choose to dive deeply with\u2026
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- So for marketing and sales, I've really dove deep with Russell, (obviously) and you all know that.\xa0
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- For systems and business systems, I've dove very deeply with Alex Charfen... he's the other coach that I pay a lot to and listen to as well.\xa0
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...and I have other various ones that are very carefully selected... and I don't listen to ANYBODY else!\xa0
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I'm extremely careful about the content that I consume - so that I can spend most of my time just moving, rather than gathering MORE information\u2026
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... which I don't think many of us need more of.\xa0
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So anyway, I'm excited for you guys to understand more of why Alex Charfen, for me, has been so key\u2026
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So I asked him to come on the show and to teach a little bit more about the systems that all businesses need, regardless of whatever you're in.\xa0
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A lot of these are the systems that a brand new entrepreneur needs when they finally get that revenue coming in.\xa0
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...and then there are systems that he creates for those who have an existing business and are ready to scale.\xa0
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Alex answers the questions\u2026
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- How do you know if you should be scaling or not?\xa0
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- What are the five reasons why most companies fail to scale?
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If you guys like this interview, please reach out to him, (he did not need to do this) and say \u201cThank You!\u201d
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\xa0At the very end, we have a special little thing for you, and so we're excited!\xa0
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Boom, what's going on everyone? This is Steve Larsen, welcome back to Sales Funnel Radio - we're really excited to have you guys here.\xa0
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I'm with one of my good friends, who's become an amazing friend and definitely a mentor... I would call and consider him a brother as well.\xa0
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I want to introduce everybody to Alex Charfen.
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Before I really bring Alex on, I just want you all to understand, Alex Charfen was one of the guys that helped me understand why I am who I am... and that, it\u2019s okay\u2026 and helped me lean into that.\xa0
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I talk to you a lot about leaning into your obstacles, leaning into those things that have been crappy in your life\u2026
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\xa0\u2026 because they end up becoming your superpower.\xa0
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You all know my story of going to the first Funnel Hacking Live, Alex Charfen was one of the first speakers, and I took so many notes\u2026
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\xa0I ran back home, I showed my wife and she goes "That's why you act the way you do?" And I was like "YES, it's because of this guy!\u201d\xa0
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He had a crazy deep gravelly voice and I loved it. He was the man!" ...and I'm so excited to bring him on the show here:
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Guys, please welcome Alex Charfen, \u201cHow you doing, man?\u201d
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ALEX: Steve, it is so good to be here with you, man. Thank you, and I echo your sentiments completely, and I consider you a brother as well, man.
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STEVE: Oh thank you so much, thank you so much.\xa0
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You know it was like two weeks ago;\xa0 me and my wife were chatting about your material and going on through it, and she goes "Oh yeah, I have to remember this is how your brain kind of works."\xa0
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I was like, "Really naturally, yeah! You should really know that" so we'll go back through your stuff.
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You know, I've got that Capitalist Pig shirt that I wear all the time, but I really want one that just says, "Charfen will explain," or something like that, you know what I mean?\xa0
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That should be the next shirt\u2026
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So much of what I do in this world just is NOT explainable without you.
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ALEX: Yeah, it's unique, you know, Stephen\u2026
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\xa0I think when you characterize it that way, so much of what you do is different than what anybody in the world would ever expect... and that's what I've found from the day I met you.\xa0
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I think I walked up to you and said something like:
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\xa0"Hey man, I think we should talk. You're a really unique entrepreneur and I don't think you understand just how unique."
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STEVE: I remember you said that.
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ALEX: Or something like that.
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STEVE: Yeah I remember, and I felt like, you know in the Matrix when he's talking to that lady with the spoon bend... I felt like I was talking to her, and I was like:
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\xa0"What does he see in me? What are you looking at?" You know, and "Please dissect me!"\xa0
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So anyway, I really am pumped for you to be here and just massive incredible love.\xa0
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You have to understand, your name; it's NOT just a noun, it\u2019s a verb in my vocabulary.\xa0
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People are like "How did you do that?\u201d "I just Charfenized it, baby!"\xa0
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I say \u2018Charfenation\u2019 all the time.\xa0
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- I was hanging out with the other \u2018Charfenites.\u2019\xa0
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- I'm going over the \u2018Charfenation.\u2019\xa0
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- "How did you do that?" \u201cOh, I \u2018Charfenized\u2019 it, baby!\u201d
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Anyways, you're very much a verb in my vocabulary, and with my family... so it's really quite an honor to have you on, it really is.
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ALEX: Thank you Stephen, it's an honor to be here man, this is awesome.
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STEVE: This is really cool. Well hey, I wanna just start right out and just, I wanted to ask\u2026
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\xa0My audience has heard a lot about you. I've talked about you a lot because there\u2019s so much that \u2018veI learned.
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Just recently, I was going through some of my old notes, from two years ago, from one of your events, and I was like "Gosh, you're so right, this is so cool!"\xa0
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It really has created additional leverage for what I'm trying to do.
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It works, it's real, and I want everyone to listen to this and listen to what Alex has to say here.
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Understand that *this* is how I've been doing what I\u2019m doing.
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I learned marketing and a lot of sales from Russell... but how to have a life, systemize, and make my business an asset from Alex Charfen.
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\xa0So, anyway, could you just tell us how you got into this? 'Cause I know you weren't always\u2026
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I mean I call\xa0 it entrepreneurial optimization, I mean it's really what you do - it's not just the systems, but like:
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- \xa0I'm wearing glasses now
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- I'm drinking more water than I ever have in my life
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- \xa0I'm doing all sorts of stuff I never would do, because of you
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\xa0How did you get into this?
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ALEX: - You know Stephen, I think if the question is, "How did I become an entrepreneur?\u201d\xa0
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I didn't find entrepreneurship, it found me.\xa0
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This was really the only thing I ever felt comfortable doing in my life.\xa0
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Ever since I was a little kid, I was always the kid that was different than everybody else, crazy socially awkward, like what you see today\u2026
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\xa0I don't try to be socially awkward, it's just natural.\xa0
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- I was always different than the other kids
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- I didn't really get along
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- I had trouble in school
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- All the systems in the world told me I was broken.\xa0
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\u2026 and then, when I was eight years old, my family went through kind of a financial downturn; my father lost a company.
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\xa0He didn't go bankrupt, but he went really close, and to make money for the family we were selling stuff in a swap meet on the weekends.\xa0
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I remember going to the swap meet for the first time and standing behind a folding card table, and a woman walked up, and I sold her a pen that had an LCD clock in it\u2026\xa0
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(Like that was big time for 1981 or whatever or '78 or '79, or whatever it was).
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Stephen I can remember thinking at that moment, "Holy crap, I'm good at this. This is something I'm NOT terrible at."\xa0
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\u2026 because up until that point, I really hadn't found anything where it was like, "Hey, that was good."\xa0
It was always\u2019 "Almost got it, kid. You don't suck as bad as you did yesterday."\xa0
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I was the kid who consistently got *MOST IMPROVED* all the time, 'cause it's the award you give to \u2018the kid who sucked the worst!\u2019
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And when that woman walked up, it was like "Hey, this is something I can do over and over again."\xa0
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And the more that I worked with my Dad, and the more that I experienced business, I loved it.
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The world is so random, but when you get into the world of business there are rules.
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\u2026. there's an outcome.\xa0
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People are in it together, and you actually have to work together to accomplish and achieve.
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\u2026\xa0 if everybody cares about the outcome, it'll happen.\xa0
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And so *this* is where I feel comfortable.\xa0
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You know, it's funny, when I was a kid I used to create businesses, create business plans,\xa0 write out time cards and all this other stuff, and as an adult, I thought that was like \u2018the weirdest thing.\u2019\xa0
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I would reflect back and think like, "Man, I was such a weird kid."\xa0
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Now, that's exactly what my daughters do.
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\xa0My daughter this morning was at the kitchen table for three hours writing out a schematic for a water park she wants to build one day.
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STEVE: Wow!
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ALEX: And you are who you are, and I think, from the very beginning, this is who I've been.
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STEVE: That's amazing, and when did you decide to make a business around this and go actually help other entrepreneurs, like myself, who need these systems?
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ALEX: Well, the business that I have today, we started\u2026
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\xa0So let me give you a little brief history.
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So in my twenties, I was a consultant, and you know, a lot of people ask about that.\xa0
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I did some consulting at a very high level at the Fortune 500 level...
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\xa0I built a very large business that almost killed me.\xa0
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And so I can tell the story really good...\xa0
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I can give you all the highlights and make it sound great:
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- $250,000,000 company
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- I've worked with Fuji and TDK and Memorex and Logitech, and all international business.\xa0
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Or I can tell you the other side of that coin\u2026
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- \xa0I had a $250,000,000 company
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- I made less than $2,000,000 a year
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- \xa0my margins were razor thin
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- I had a bleeding ulcer
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- I was probably over 300 pounds
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\xa0STEVE: Wow.
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ALEX: And so when I got out of that business, I wanted to do something completely different.\xa0
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So in my early thirties, I got into real estate, and we were taken out by the real estate market in 2007.\xa0
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Cadey and I introduced our first information product, and that's how we got into this world.
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We created a product called the Certified Distressed Property Expert Designation.\xa0
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In 2007 we were bankrupt, we introduced our product at the end of the year:\xa0
- In 2008 we did $500,000 in sales
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- The next year we did $7,000,000
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- The next year we did $10,000,000
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- Over the course of the life of that product, we did about $70,000,000
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\xa0We went from bankruptcy to liquid millionaires in a year.\xa0
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In 2013, the US Treasury came to our office and did a broadcast with us, where they said that, according to their research\u2026
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\xa0Our company had pulled forward the foreclosure crisis five to seven years
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\u2026.so it was intense.
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STEVE: Oh, yeah...
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ALEX: Really intense!
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And what happened was, right around 2011\u2026
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\xa0A lot of our clients who were buying our product wanted help growing their business; so I took all of the stuff that I used to use as a consultant; the systems and structure Cadey and I used to run our business, and we started training it.\xa0
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And so since 2011, we've been training it in classes/ courses.
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In 2017, we started the products that we have today. So now we have :
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- An entry-level coaching program called Billionaire Code Accelerator - for people who are doing over 300k a year
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- A high-level coaching program called The Billionaire Code Grow and Scale - for people doing over 3,000,000 a year.\xa0
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STEVE: That's awesome! That's so cool.
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ALEX: Yeah it is the most fun I've ever had, Stephen\u2026
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It's like every day, I wake up and here's what I get to do:
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\xa0I get to play in this playground with game-changing entrepreneurs that are starting businesses that are doing things that are just unreal.\xa0
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...and our systems, our structures are kind of the backbone for how they're doing things.\xa0
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So on a daily basis, me and everyone on my team, wake up knowing that we are helping the game-changers change the world, and we recruit people who want to do that\u2026\xa0
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We recruit for people who are passionate about our mission\u2026
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Everyone on my team feels like their life's mission is being fulfilled through being in this business right now.\xa0
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It's the greatest thing I've ever done.
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STEVE: That's incredible, and I can tell everyone else who's listening and watching this now, it's exactly as he says it.\xa0
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I think I've been to three of your events now, and they have just been life-changing.\xa0
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I go through and it gives structure to the idea, but then, also, how I behave against the idea. So I can actually go in and breathe; I can live.\xa0
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I watched my Dad create this awesome company when I was a young boy, but it took him too.
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But everyone does that, it's super natural - so you to go in and\u2026
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- \xa0Remove the entrepreneur
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- Create systems\xa0
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- Create processes and procedures, and people that actually push forward their vision even further.
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... it's incredible.
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\xa0I know it's not magical, but it feels magical, to me! I'm like "Oh my gosh!"\xa0
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I've actually had a tab open with your course open for like the last month and I'll just dive into another video, and I'm like "Oh my gosh! Back to the drawing board, that was so good!"\xa0
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And I go back to it again and again and again... it's just always up, everybody who's listening to me, it's always up.\xa0
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That's really what's teaching me how to run a company, rather than \u2018me\u2019 being the company, and I've loved that.\xa0
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*Just so powerful*\xa0
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I wanted to ask you kind of a key question here, and it's a question that I get asked a lot...\xa0
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People come through my programs, I'll help them make money. They go and make a lot of cash, and it's awesome... but then after that, like what do you do?
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What are the first systems that you find that new entrepreneurs with a sizeable amount of cash should actually go create first?\xa0
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What are those first few moves?
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ALEX: You know I think I definitely want to share a couple of systems Stephen, but first, I want to just share a thought process.
..and this is a tough thought process for most entrepreneurs to take on, and it's interesting 'cause I've watched you go through this shift too, right? '
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Cause at the beginning, (and I just want everyone to know)...
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\xa0When I met Stephen Larsen, he was ready to take on the entire world solo!
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STEVE: Yeah.
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ALEX: Like all alone, right?\xa0
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And here's the thought process\u2026
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\xa0After you start making money, the next thing to ask yourself is:
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- \xa0How do I sustain this?\xa0
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- How do I make it real?\xa0
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- How do I make it last a long time?
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- How do I make it so that I'm not the only driver here?
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when you get to the point where the momentum you're creating on your own isn't enough, and believe me, we all get there...\xa0
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Like I know that if you're watching me, watching Stephen, you're one of those entrepreneurs... and in the back of your mind, you have this crazy voice that has always told you:
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- \xa0You're meant for more
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- You're gonna do more
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- You're gonna change the world
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- You're gonna make a massive impact
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... and if you've always felt that, then there's a shift you have to make in your thinking.\xa0
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Because here's the issue for people like us; I call it the Entrepreneurs Dilemma.\xa0
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For people like us\u2026
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\xa0We need far more help than the average person to reach our full destination, but any request for help or support that we have to make, leaves us feeling vulnerable and exposed.\xa0
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Stephen, you with me?
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STEVE: Yes, yes, yes, yes, 100%!
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ALEX: And so here's the shift\u2026
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We have to realize that if we're gonna change the world, that is a group activity, and leadership's a contact sport.\xa0
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So we have to wake up to the fact that when we start to:
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- \xa0Build a team
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- Create a structure
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- Pour into the people around us\xa0
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- Invest in those people
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- Make them important
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- Build relationships with them
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\u2026. we will build the company that we have always wanted.\xa0
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That's the only way it's ever been done.\xa0
The myth of the solopreneur who's changed the world is a myth - it's a joke.
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STEVE: So true
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ALEX: It's one of the most damaging things out there in the entrepreneurial world today.\xa0
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Because the fact is\u2026
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\xa0Show me anyone that looks like they changed the world on their own, and I will show you a massive team behind them.
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STEVE: So true!
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\xa0There's this idea that gets pushed around now, and it's like, \u201cI'm gonna go and be this person that does all this stuff. I'm the gift to the world...\u201d
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...and it's like \u201cOkay\u2026.\u201d but you can't do that on your own.\xa0
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In the last six months, I have begun to experience and feel burn-out.
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ALEX: Yeah.
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STEVE: I have never in my life experienced that, and it's been hard.\xa0
The only way I've been able to create leverage is by listening to what you say and create those teams.
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ALEX: Yeah. Well then, Stephen, that's the thing\u2026
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\xa0Here's the deal I want everybody to understand this:
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If you're an entrepreneur, you have a job, and that job is to\u2026
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- \xa0Stay out of burn-out
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- Lower pressure and noise in your life
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- Increase the protection and support that you have around you.\xa0
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Because if you don't work with that equation to constantly lower the noise and increase the support, lower the noise, increase the support\u2026
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\xa0Here's what ends up happening\u2026
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You are in an equation that doesn't work.\xa0
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\u2026 and it's not like anyone can come and argue against me here because this is like gravity.
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\xa0This is like you know the facts of life, this is like taxes. We're all gonna pay 'em. There's no way to argue against this, you're going to lose.\xa0
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And so in that situation, as an entrepreneur, you have to be really cautious about doing too much yourself, and about loading yourself up, because here's our instinct\u2026
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\xa0(You know you have this, I have this, we all have it.)\xa0
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If there's something to be done, the first thought we have is, \u201cHow do I just get it done without telling anyone else,\u201d right? Oh yeah!
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STEVE: Yeah
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ALEX: And it's like "I'm gonna conquer!"
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STEVE: Freedom baby!
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ALEX: We forget that humans are tribal animals, man.\xa0
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We are all terrible at most things. Let's get real\u2026
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\xa0If you're good at a lot of things then you have a liability because you're not gonna be able to choose what you shouldn't do.\xa0
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I'm very fortunate, I suck at most everything, and that's like an honest reality.\xa0
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Anyone on my team will tell you like "Oh man, don't let Alex fill out a form, use the calendar, "send emails. We keep him out of all of our systems."\xa0
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Seriously my team actually knows when I have a password for a system and they monitor me using it, 'cause I'm so bad at that stuff.\xa0
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But on that same token, I know what I'm good at.\xa0
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- I'm good at vision
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- \xa0I'm good at where we're gonna go
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- I'm good at putting the frameworks together
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- \xa0I'm good at assembling a team
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\u2026 and by doing those things, we can grow a massive organization and have a massive impact.
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So for every entrepreneur, the key is to figure out what you're good at and do that to the exception of everything else
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... and it's the hardest thing you'll ever do as an entrepreneur.\xa0
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Here's why\u2026
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The second you start doing that you feel like you're being egotistical. You feel like you're being self-serving.\xa0
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But here's the fact:
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\xa0When you drive your business to get easier for you it will grow like crazy.
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But driving your business to get easier for you will feel like you're doing the wrong thing.
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\xa0It happens all the time.
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There's a discussion right now on our Facebook group, one of the CEOs in our group made a post, and I'm paraphrasing, but she said something like :
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"As I offload and reduce discomfort and get a team around me, I'm feeling less and less significant, am I doing this right?"
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And my answer was "Yes! You're absolutely doing this right. That's exactly how it's gonna feel!"\xa0
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Because we need to attach significance to the total contribution, NOT to your day-to-day activities.
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STEVE: Mmmm, that's powerful.\xa0
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You know it's funny I was It reminds me of \u2026
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You know when I first got to ClickFunnels, it was just he and I. There wasn't like a copywriter, a videographer... it was just he and I!\xa0
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So we did every single role in getting these funnels out, occasionally there was an exception where he'd go "Oh someone's really good at X, Y, and Z,"\xa0 but then, by the time I left...
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ALEX: - Probably design or something\u2026 but everything else was you guys?
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STEVE: Yeah, yeah, yeah, right! I knew enough Indesign and Photoshop, I was the one doing it most of the time... and doing first copy rounds, and it like, it was nuts!\xa0
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But by the time I left, it was funny because he had started implementing these types of things.\xa0
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I remember watching him during these funnel launches just laying on the floor, bored out of his mind.\xa0
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I've never seen him like that in my life, and he was almost going to a state of depression. He was like "I'm not needed in my own thing now. Ah no-one needs me anymore."\xa0
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It's a funny thing to realize, we're just the orchestrators. We don't play all the instruments.
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ALEX: We shouldn't, we shouldn't.\xa0
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And so, you know, back to your question about what systems should an entrepreneur start looking at?
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Now, I'm gonna talk high level, and I wanna share...\xa0
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You and I are really close friends, and I wanna share the most critical content we have for entrepreneurs with your group.
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STEVE: I appreciate that.
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ALEX: This is what we normally share internally once somebody joins our program\u2026
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\xa0We share the five things that keep companies from scaling.\xa0
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The reality is, there are really five things that keep companies that should scale, from scaling.\xa0
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And here's what I mean \u2018companies that should scale\u2026\u2019
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\xa0You know, if you go talk to most consultants, venture capitalists, investment bankers, accountants, lawyers, whatever, they'll give you this laundry list of why companies don't scale:\xa0
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- They didn't have enough money
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- They didn't have the right people
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- They didn't do all of these things
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The reality is, if you look at most companies that should scale, there are five clear reasons why they don't\u2026
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\xa0So let me share them with you, but let me give you this caveat\u2026
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\xa0Here's what I mean by "should scale..."\xa0
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- If you've got a market
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- \xa0If you're capable of selling
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- If you could do more\xa0
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- If you know you're leaving money on the table
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\u2026. you should be scaling.
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If those things aren't there for you right now, go resolve that and then start scaling.\xa0
Far too many people try and scale before they actually have all the steps in place.\xa0
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Then you just build infrastructure that does nothing.
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So let me tell you what the five things are...\xa0
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#1: So number one, first and foremost, absolutely most crucial, is\u2026
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- \xa0Most businesses don't have any type of strategic plan.
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So as a result, there's no go-forward strategy, and here's what happens in a business when you don't have a go-forward strategy.
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\xa0If you don't know where you're going, neither does your team
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... neither does anybody around you
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And so you will, by virtue of math, become the biggest bottleneck in the company.
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\xa0Here's why\u2026
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\xa0If there's no forward plan where all of us can point at and go get it and help you chase it down, every time we want to know what to do we have to ask you, and we have to go to you... and it's a death of a thousand paper cuts.\xa0
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You're literally in a place where you're:
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- \xa0Telling people what to do
\xa0
- Checking that it got done
\xa0
- Telling them what to do again.\xa0
\xa0
And if you've ever been in that situation as an entrepreneur, you know that somebody only has to ask you twice before you're ready to flip out and lose it.\xa0
\xa0
Am I right Stephen?
\xa0
STEVE: Yeah, yeah, usually once.
\xa0
ALEX: Once, right, right, but by the second time you're like "Are you kidding me?"\xa0
\xa0
And so the way we get past that is we create a clear strategic plan, we share it with our entire team\u2026
\xa0
... and if the team knows where they're going, here's what happens.\xa0
\xa0
I want you to understand something about the people coming to work for you.\xa0
If you're in a small business, you're hiring entrepreneurs.
\xa0
I know that there's this saying in the market, "You're either an entrepreneur or you work for one."
\xa0
\xa0I call complete and total BS - don't even bring that crap around me.
\xa0
STEVE: Yeah!
\xa0
ALEX:\xa0
\xa0
Every person on my team is an incredibly talented, hyper-motivated, world-changing entrepreneur, they just choose to be part of a team.
\xa0
And so you're gonna hire entrepreneurs, and the way you keep entrepreneurs absolutely and totally focused and excited, is you show them what they're hunting, you give them the kill.
\xa0
\xa0You say:
\xa0
- \xa0Here's our plan
\xa0
- This is what we're doing
\xa0
- This is how you win.\xa0
\xa0
And if you hire the right people, they will walk over hot glass to get to that destination for you.
\xa0
STEVE: Yeah.
\xa0
ALEX: But if they don't know where it is, you're gonna demotivate them and completely de-leverage them.\xa0
\xa0
So number one, you have to have a strategic plan.\xa0
\xa0
In my experience, less than 1% of businesses do. Also, less than 1% of businesses ever hit $100,000,000. In fact only 3% ever hit 1,000,000.
\xa0
STEVE: Jesus.
ALEX: So when you look at that, it's not 1% of businesses that hit 100,000,000, 0.01% of businesses ever hit 100,000,000,\xa0 and the reason is...\xa0
\xa0
Most businesses don't know where they're going.\xa0
\xa0
And Stephen, by you having the tools to build a strategic plan in your business, hasn't it changed how you approach things?
\xa0
STEVE: Oh gosh, you guys remember when I tell you those stories of I left my job...\xa0
\xa0
I created 200 grand of revenue really quick but there were no systems
\xa0
I was the\u2026
\xa0
- \xa0Support guy\xa0
\xa0
- Fulfillment guy
\xa0
- Sales guy.\xa0
\xa0
I did every role, and I voluntarily, very painfully, had to turn down revenue to go build these structures.\xa0
\xa0
And I want you all to know, it was Alex Charfen's stuff that helped me go in and actually set those systems in place... and so, please understand my affinity for this man and what he does.
\xa0
About halfway through the year, I was only at like 300 - 400 grand, which is pretty good, but that last huge sprint came in because of the things that Alex Charfen and his team were teaching me.\xa0
\xa0
All those planning things that I use, and all the things that I've just lightly mentioned, they've all come from Alex Charfen, and it helped scale me.
\xa0
ALEX: That's awesome Stephen... Man, that makes me so proud.
\xa0
This is so cool! Like there's only one Stephen Larsen in the world, and I told you that the first day I met you\u2026
\xa0
\xa0I'm like, "Dude you are completely and totally unique and I think I can help you build the company you really want."
\xa0
STEVE: Yeah, you said
\xa0
ALEX: And for us to be sitting here, and for you to say that, I got chills Stephen, that's so awesome. Thank you, man!
\xa0
STEVE: Oh man, I'm so jazzed about what we do, but it's because of what you teach I'm like "I can do it... "\xa0
\xa0
The first time I ever saw Stephen at an event, I did not leave the event until I'd cornered him and told him what I needed to tell him... because I knew you were gonna be exactly that type of person.
\xa0
\xa0...and here's why it's so important to me, Stephen.\xa0
\xa0
I could tell the first time I saw you,\xa0 that you were gonna have a massive effect on the world.\xa0
\xa0
But here's what I know about entrepreneurs; you're gonna have the biggest effect on the people closest to you - the people who are most proximal, your team.
\xa0
And when I see an entrepreneur like you Stephen, I'm like:
\xa0
\xa0"Man, if that guy builds a team he's gonna change hundreds of lives internally in his company. They're gonna change millions of lives externally, and I know those hundreds of people will build your legacy."\xa0
\xa0
And when I see somebody like you, I'm like, \u201cMan! That is the path, let me show you how to do this.\u201d\xa0
\xa0
The fact that it's working, is like, \u201cAh, it makes me so excited every day.\u201d\xa0
\xa0
This is why I get up out of bed every morning and do what I do.
\xa0
\xa0
STEVE: Ah, it's so fun man, feeling's mutual. You walked up, it was from that FHAT event that you were at.
\xa0
ALEX: Ah ha.
\xa0
STEVE: And you walked up and said, "There's a huge company in you and I don't think you know it, and I'm gonna help you pull it out of you."\xa0
\xa0
I remember when you said that, I was so scared. I was like, "There's no way that this is real! I know who you are, are you kidding me?"\xa0
\xa0
It freaked me out, and I had to own my own vision for a while. It actually took me a while to practice that.\xa0
\xa0
Anyway, so much has gone on in mental clarity and development from what you've taught, not just these systems and things around, it's really cool.
\xa0
ALEX: - So let's give the second one, Stephen
\xa0
STEVE: Yeah, sorry, sorry.\xa0
\xa0
ALEX: oh don't apologize, shit I love this part.\xa0
\xa0
So first you have a strategic plan\u2026
\xa0
\xa0#2: Second, the thing that you need to have is\xa0
\xa0
\xa0
- A system to communicate that plan.\xa0
\xa0
\xa0
\xa0
Let me tell you something about us as entrepreneurs\u2026
\xa0
\xa0We think we're good communicators, but we're lying to ourselves.\xa0
\xa0
The fact is, we are haphazard and emotional, and we're pumped one second and we're not the next, and we're all over the place\u2026
\xa0
\xa0Here's what happens\u2026
\xa0
\xa0When we have a team that has to deal with a personality like ours, and there's NOT a system for communication, it's random and haphazard and overwhelming... and it comes from all angles, and they're waiting for word from on high.
Here's the fact, if you're the entrepreneur in charge, you're the MOST important person in the building all the time.\xa0
\xa0
You're the most important person on the team, in the tribe, in the group, and they're all waiting to see what you say.\xa0
\xa0
And if they're waiting for days and nothing's happened, they start thinking:
\xa0
- \xa0Is something wrong?\xa0
\xa0
- Did something go bad?\xa0
\xa0
- Did we do something wrong?
\xa0\xa0
So you need a system.
\xa0
As an example:
\xa0
- \xa0My team knows every Monday at 4:00, we're all gonna be on a weekly meeting together.\xa0
- They also know every day at 9:27 a.m. we're gonna be on a daily huddle, and I'll be there.\xa0
\xa0
- They know that once a month we're gonna have a meeting where we show our strategic plan.\xa0
\xa0
- They know once a month we're gonna have a meeting where they all get the results.\xa0
\xa0
So they all know when they're gonna communicate with me and how.
\xa0
\xa0From the first day you're on our team there's a system that\xa0 controls how you hear from me.\xa0
\xa0
Not just me pumping stuff out there haphazardly.\xa0
\xa0
As a result, my team knows they're gonna hear from me, they trust it and here's what happens.\xa0
\xa0
I set the expectations, I meet the expectations, we create trust. I create trust with my team every time I do that.\xa0
\xa0
And here's the fact:
\xa0
- If your team trusts you, you get way more out of them.
\xa0
- If your team trusts you, they will do more for you.\xa0
\xa0
- If your team trusts you, you'll get discretionary effort
\xa0
... which means when they're driving, when they're showering, when they're doing something else, they're gonna be thinking about your business.\xa0
Why?\xa0
\xa0
...because it gives them momentum.\xa0
\xa0
So if you have a strategic plan and a system to communicate it, you're ahead of 99% of companies out there.
\xa0
And Stephen, same thing for you with the system, the structure?\xa0
\xa0
Like\u2026
\xa0
\xa0We all fight structure, but once you put it in place, isn't it incredible?
\xa0
STEVE: Oh, it's amazing! Stuff's getting done right now, that we set in place once. and then, I'll be like "Oh, podcast episode just launched,!Oh, what day is it? Oh, that's sweet! Everyone just put it out, all right, cool!"
\xa0
ALEX: Right, I remember when I started getting messages like, "Hey, I love the new podcast!" And I'm like "Oh, we put a podcast out? Nice!"
\xa0
\xa0
\xa0
STEVE: I didn't do that, what are you talking about?
\xa0
ALEX: So you have \xa0#1: a strategic plan, then #2: a system to communicate.\xa0
\xa0
#3: Here's the third one, now this is BIG, really big, and most business owners just, they don't look at this ever and it's the biggest struggle is, or one of the biggest struggles is;\xa0
\xa0
\xa0
- You have to have a system to consistently document the right processes in your business.
\xa0
\xa0
And by documentation, I mean having:
\xa0
- \xa0A flowchart
\xa0
- A process document
\xa0
- A checklist
\xa0
- Something that shows you how the important things in your business are done over and over again.\xa0
\xa0
For example:
\xa0
\xa0If you walk into a McDonald's, and you look above the fry cooker, there is a process to cook fries above that fry cooker.
\xa0\xa0
Anything that happens in that McDonald's, there's a process for literally every single thing, including:
\xa0
- \xa0Unlocking the door
\xa0
- Turning off the alarm
\xa0
- Sweeping the floor
\xa0
That's why there's a consistent experience at McDonald's; I'm not saying it's a good experience, I'm saying it's consistent.
\xa0
In most businesses, in most entrepreneurial businesses, there's no process.\xa0
\xa0
In fact, it's even scarier than that...\xa0
\xa0
The process lives either in the owner's head or in an individual's head - so you lose a person, you lose the company.\xa0
\xa0
You lose a person, you lose a big chunk of what you're doing.
\xa0
STEVE: Hmm.
\xa0
ALEX: So you have to have a system in a business to consistently evaluate what processes are in the company, and then on a monthly and weekly basis document the right ones.\xa0
\xa0
The way that I would suggest you start, is you look at your customer experience:
\xa0\xa0
- What is the customer experience in your company?
\xa0
- What process documentation do you have to back it up to make sure that is completely consistent?\xa0
\xa0
If you do that, you're gonna beat most people out there...
\xa0
99% of entrepreneurial companies have little to nothing documented in any type of process.
\xa0
STEVE: They're just shooting in random spots 24/7.
\xa0
ALEX: Or they're doing stuff like, "Here's how we do our customer on-boarding\u2026\u201d\xa0
\xa0
- I trained Suzy
\xa0
- Suzy trained Annie
\xa0
- Annie trained Bob\xa0
\xa0
- \xa0John does it now
\xa0
...and you're like "Oh, cool! Let's go and see what John's doing?"\xa0
\xa0
Well, John's doing nothing close to what Suzy and Bob and everybody else was originally doing, and so you have these degrading processes in your business.\xa0
\xa0
And here's what happens\u2026
\xa0
\xa0When you look at entrepreneurial businesses, they tend to\u2026
\xa0
- \xa0Go up in revenue
\xa0
- Come back down in revenue
\xa0
- Go up in revenue
\xa0
- Come back down.\xa0
\xa0
If you're inside those companies, hundreds of times like I have been, here's what I can tell you\u2026
\xa0
\xa0Revenue goes up as the process is working, and then when it breaks, it comes back down.
\xa0
\xa0*PERIOD*
\xa0
\xa0That's why businesses don't continue to go forward - there are processes breaking in the business.\xa0
\xa0
Whether it's marketing, sales, delivery, whatever it is there's a process breaking.\xa0
\xa0
When you document your proceses, you make them bulletproof.\xa0
\xa0
So in our business, we actually use:
\xa0
- \xa0Lucidchart Flowcharts
\xa0
- Sheets in Google Sheets
\xa0
- \xa0A new product called Process Street \xa0-\xa0 a distributed, automated process document system, which is incredible.\xa0
\xa0
So we have all of our processes in Process Street, and we have a distributed team around the world.
\xa0
We have somebody in Ireland who can do their part of the process, as soon as they hit the last button it transfers to somebody here in the US who can do their part of the process.
\xa0
STEVE: That's awesome.
\xa0
ALEX:\xa0
\xa0
Documenting your processes + Putting them in place = Game-changing
\xa0
STEVE: Holy cow, okay I wrote that down.\xa0
\xa0
I'm taking tons of notes so everyone knows, I hope they are as well\u2026. And I'm not sharing! ;-)
Process.st is the company, and we are so happy with it because... Stephen, here's what I want everyone to know,...
\xa0
Cadey and I have had five businesses get over $10,000,000 a year, and all five of them ran them with paper checklists.
\xa0
This is the first time we have automated checklists in Process Street.\xa0
\xa0
The last information products business that we had, we literally had three-ring binders that we would carry around the office and check stuff off.\xa0
\xa0
Having a three-ring binder with a process was so much better than having somebody trying to do it from memory.\xa0
\xa0
Now with Process Street, we can distribute that three-ring binder, and I can get reporting on who's doing what.
\xa0
STEVE: That's amazing.\xa0
\xa0
Yeah, I've actually seen the three-ring binder and I've thought, "Holy crap, that really is how he's doing it.\u201d
\xa0
\xa0You would teach it and then I watched you actually do it.. 'cause you would record your stand up meeting calls in the morning
\xa0
ALEX: Yeah.
\xa0
STEVE: And I was, "Oh my gosh, that's so cool! I'm NOT doing that, interesting."\xa0
\xa0
Then I\u2019d go back and take notes and start it.
\xa0
ALEX: And then implement.\xa0
\xa0
Well, and you know, there's this phrase in the entrepreneurial world. Ah... I kind of get a little triggered, right!
\xa0
STEVE: Let it out, baby!
\xa0
ALEX: You know the thing that people say from stage:
\xa0
"Here's what I want all of you to know. All you have to do is stop working in your business and start working on your business."\xa0
\xa0
And I'm always like:
\xa0
\xa0"Oh, good, thanks. Thanks for solving it all for us dude, that was awesome. You just solved all my problems with that really cliched BS thing that everybody tells entrepreneurs."\xa0
\xa0\xa0
When I was in my twenties, my instant thought was like, "How do I get on stage to punch that guy in the face?"\xa0
\xa0
And my then my second thought was like, "What a load of crap!\xa0 If I don't work in the business nobody's answering the phones, sucker."\xa0
\xa0
Like, what's going on here? I don't know how to make that change.\xa0
\xa0
And so the way you make that change is\u2026
\xa0
\xa0Working on the business means documenting processes.\xa0
\xa0
By making it:
\xa0
- \xa0Clear
\xa0
- Repeatable
\xa0
- Real
\xa0
And so you have\u2026
\xa0
- \xa0A strategic plan that everyone understands
\xa0
- A communication system everyone knows is gonna happen
\xa0
- \xa0A system for documenting processes so everyone can repeat what's going on with your clients
\xa0
#4: The next step,(and this is BIG), is..
\xa0
- \xa0A consistent system for identifying, documenting, and then prioritizing the right project in the business.
\xa0
STEVE: Ah, this changed my life. *HARDCORE*
\xa0
ALEX: Whoa, Stephen, you know how game-changing this is because, here's the problem in most businesses\u2026
\xa0
\xa0Projects are selected emotionally.\xa0
\xa0
Period, I can't tell you that they're done any other way - they're emotional.\xa0
\xa0
- You go to an event and somebody says "I'm doing this thing," and then, the next day, you're doing that thing.\xa0
\xa0
- You listen to a podcast or you hear a webinar, and the person says "Hey, I added this thing to my business," and the next day, you're trying to do that thing.\xa0
\xa0
In our business, if I have a really great idea that I want to implement today\u2026
\xa0
\xa0If I'm like, "Man, this is a really high sense of urgency, we should get this implemented."\xa0
\xa0
It'll probably be somewhere around 45 days, and I'm totally okay with that.\xa0
\xa0
That's the timing it should be in my business.\xa0
\xa0
Now if there's an emergency we're gonna fix it that day, but if I'm like, "Hey, I see an opportunity here with something," it's probably a 45-day event\u2026
\xa0
\xa0Why?\xa0
\xa0
I have a team and a structure, and a plan, and we have a system that's moving forward. We're already hitting our numbers, why would I mess with anything?\xa0
\xa0
- I actually protect what's going on in the business
\xa0
- I add things gently
\xa0
- I add things carefully
\xa0
- I make sure my team's into it too\xa0
\xa0
- I make sure we have consensus
\xa0
\xa0In just in the last 60 days, we've gone from two million recurring to two point three million recurring,
\xa0
STEVE: That's awesome!
\xa0
ALEX: So why would I mess with what we're doing?
\xa0
STEVE: Yeah.
\xa0
ALEX: Yeah, so when somebody's like "Hey Alex, I got this "great idea for your business." I'm like "Awesome, get in line."
\xa0
\xa0And we'll put it into our system to see if we want to actually do this\u2026
\xa0
Because the fact is\u2026
\xa0
\xa0If you're getting sold as an entrepreneur on what your next project should be, you're probably in the wrong place.
\xa0
\xa0STEVE: Yeah, that's fascinating. I really agree with that.\xa0
\xa0
It was your planning system for figuring out which projects, I still do it.\xa0
\xa0
Top of every three months and it has guided everything we do.\xa0
\xa0
And while I do follow a few rabbits and I'm practicing bringing it back in, we still largely follow the plan as to what the business needs, and that's \u2018grow and scale\u2019 rather than this impulse of like:\xa0
\xa0
"Yeah, oh shiny object, shiny object, "that looks good, that looks good!"\xa0
\xa0
And it's been that discipline, that's the other thing that's always up is my waterfall...
\xa0
ALEX: Yeah, yeah, always! I mean mine's up right now. I mean I could share it right now.
\xa0
And the reason is I always have my strategic plan pulled up in front of me, I'm looking at it every single day.
\xa0
\xa0I'm asking myself:
\xa0
- Is the team doing what we need to do here?
\xa0
- How do I support people more?\xa0
\xa0
- How do I help them do this more?
\xa0
Because when you look at our strategic plan, here's what it's made up of.\xa0
\xa0
- Our one-year outcomes
\xa0
- Our client-centric mission - which is our Superbowl, our hall of fame, the long term
\xa0
- The 90-day projects we're focusing on right now\xa0
\xa0
- What we're doing this month to hit those targets
. So that waterfall of long term, to one year, to 90 days, to 30 days, I can see it all on one document and it tells me EXACTLY where I should be supporting the team and what we're getting done.\xa0
\xa0
And so here's what happens\u2026
\xa0
I went to an event a couple of weeks ago, and I had an idea that was like "Oh man, we have to do this."\xa0
\xa0
Then I come back to the office, I look at the waterfall and I'm like "What do I want to kill in order to do this thing over here?"\xa0
\xa0
And you know what the evaluation was? *NOTHING* I'm not going to take anything off this, that would be crazy.
\xa0
There's no way I'm gonna go to my team and say, "Hey guys, in addition to all the other stuff you're committed to, here's a hot potato."\xa0
\xa0
I just backed down and I waited till the next time we had a planning meeting and I said, "Hey, there's this thing I think we should do."\xa0
\xa0
- We evaluated it
\xa0
- It went into the system
\xa0
- It went into the plan
\xa0\xa0
There is very little knee-jerk reaction in our company because we are going so fast in a forward direction, that for me to challenge that in any way it has to be game-changing at a different level - so it rarely even happens.
\xa0
STEVE: Yeah, black-ops right? Call them black-ops?
\xa0
ALEX: Black-ops.
\xa0
STEVE: No black-ops!
\xa0
ALEX: No black-ops, baby!
\xa0If it's NOT on the plan, you don't do it... or it's black-ops.\xa0
\xa0
And usually, the biggest creators of black-ops are guys like Stephen and I.\xa0
\xa0
So my team has an open license to tell me if I'm doing black-ops.\xa0
\xa0
They will actually call me out in a huddle, in a meeting, they'll be like "Ah, this sounds like black-ops," and then we'll make a note, we'll put it in a parking lot and do it later.
\xa0\xa0
STEVE: Oh, that's so cool, okay.
\xa0
ALEX: Yeah,\xa0 that's one of the most important things you can do when you have a team Stephen\u2026
\xa0
\xa0You train your team to criticize you and then you congratulate them when they do.
\xa0
STEVE: That's really cool, then they have a license to actually flex their brain instead of feeling like they're in a box.
\xa0
ALEX: Absolutely. You know I heard a story once about Larry Page, who runs Google,
\xa0
He was in a meeting and he really strongly stated a point. and one of the team members got emotional about it and started yelling at him.\xa0
\xa0
She was like, "I think you're wrong and this is why you're wrong," and Page was smiling\u2026
\xa0
Afterward, she asked somebody "Hey why was he smiling?"\xa0
\xa0
\u2018Cause she backed him down, and he actually said "You know what, I think this deserves more investigation. Let's do this."\xa0
\xa0
She walked out and she was shaking and all adrenalized up, she had just yelled at the CEO of Google, like, \u201cWhat the heck's gonna happen to me?\u201d
\xa0
She turned to somebody next to her, and was like "He was smiling, is that because he's gonna come down hard on me?"\xa0
\xa0
And the person was like, "No, he was smiling because you confronted him, he loves it, he wants it.\u201d
\xa0
\xa0He knows that if people aren't confronting him, he's in a bad place.
\xa0
So I look at it in my team and I'm like, "Hey, if my team's not challenging me a little bit, then we're all just marching behind a duck."\xa0
\xa0
You know, I don't wanna have ducklings behind me. I want people who are saying:
\xa0
- \xa0Hey, this might work
\xa0
- This might not work
\xa0
- We might have a better idea
\xa0
So you give your team license to criticize and license to call you on stuff.
\xa0
STEVE:\xa0 Gosh, I love that.
\xa0
#5: So here's the fifth one...\xa0
\xa0
So we have:
\xa0
- \xa0Strategic plan
\xa0
- Communication system
\xa0
- Selecting and documenting the right processes
\xa0
- Selecting and achieving the right projects,
\xa0
\u2026.and then, this is *BIG*
\xa0
- Finding the right people\xa0
\xa0\xa0
It's NOT just finding the right people, its\u2026
\xa0
- \xa0Evaluating the company
\xa0
- Understanding what the company needs right now\xa0
\xa0
- What can you offload that is going to create the most momentum, not just for you, but for the team, for everything that you're doing together?
\xa0
- \xa0What is the position that you need to put in place next - so that the company moves forward the fastest?\xa0
\xa0
And unfortunately, just like everything else I've named, planning, projects, process, all of those... people also become emotional.\xa0
\xa0
An entrepreneur wakes up one morning and says, "I'm doing too much, I'm gonna hire an assistant."\xa0
\xa0
Then they have the assistant sit next to them for three weeks, and they wonder why this doesn't work out?
\xa0
\xa0It's because you had the thought to get help, (which by the way I congratulate you on), but there was no process there to actually make it work.\xa0
\xa0
And so here's the process you need\u2026
\xa0
- Evaluate what's going on in the company
\xa0
- Understand what the company needs
\xa0
- Turn it into a job description\xa0
\xa0
- Then you use it to recruit
\xa0
- You do tons of interviewing
\xa0
- You drive it until you have three people that you can select from
\xa0
- \xa0You hire one of them and then you do at least a 90-day onboarding, high-intensity onboarding.\xa0
\xa0
- When I'm onboarding an executive team member, I meet with them every day for the first month, three times a week for the second month, and two times a week for the third month.\xa0
\xa0
People tell me, "Hey man, doesn't that "feel like overkill?"\xa0
\xa0
I'm like:\xa0
\xa0
You don't understand what it means to have an executive team. Your job is to build relationships with those people.\xa0
\xa0
You want to know how you build relationships?\xa0
\xa0
There's one commodity that builds relationships. One!\xa0
\xa0
*TIME* - that's it.\xa0
\xa0
And so when I'm onboarding, when I'm bringing somebody on, (whether it's on my executive team or anywhere in the business), somebody is doing that high-intensity onboarding with them\u2026
\xa0
\xa0Up close and personal every single day for the first 30 days making sure we have no drift.\xa0
\xa0
And so, when you have a system to select the right people, bring them on and then onboard them the right way\u2026
\xa0
\xa0Here's what you avoid, (and Stephen this is like, Ah, this statistic drives me crazy)...\xa0
\xa0
In corporate America, I know because I used to be a consultant there.\xa0
\xa0
In corporate America, they would say things like, "Well we just hired so-and-so in that position so they'll probably be productive in four to six months."
\xa0
The first time I heard that I was like "Did he just say four to six months? Does he mean four to six days, or does he really mean four to six months?"\xa0
\xa0
Because in my business, even way back then), if I had to wait four months for somebody to be productive I would have been, \u201cThey're gone\u201d!
\xa0
STEVE: Yeah, yeah, they're gone!
\xa0
ALEX: And so in our business, we actually have this experience right now.\xa0
\xa0
We recently brought on somebody else, a new person to help us in marketing, and with our onboarding process, he was actually achieving products within the first five days of his first week.
\xa0
STEVE: That's so cool!
\xa0
ALEX: And that's how it should be.\xa0
\xa0
You want somebody to come in, be effective and start contributing and creating momentum.\xa0
\xa0
Because here's what will happen\u2026
\xa0
\xa0As an entrepreneur, if you're wired anything like I am, (and I know Stephen is), if you have somebody on your team that starts to feel like they're not carrying their own weight, you won't sleep.\xa0
\xa0
You won't sleep, it will rip you apart, Stephen am I right?
\xa0
STEVE: Yeah!
ALEX: It will destroy you\u2026
\xa0
\xa0And so here's the question though\u2026
\xa0
Are they not carrying their own weight because:
\xa0
- They're lazy?
- They don't want to?
\xa0
- They aren't the right person?
\xa0
- \xa0Or is it because it's not clear what they\u2019re doing?
\xa0
STEVE: They have no idea what they're doing. They don't have confidence...I didn't help them!
\xa0\xa0
ALEX: Right, 'cause here's the thing.\xa0
\xa0
Your team needs three things in order to ultimately be effective and to be the type of team you want.\xa0
\xa0
And here's what I mean by that\u2026
\xa0
\xa0As an entrepreneur here's what you want, you want a team that just does stuff and asks permission later.\xa0
\xa0
You want a team that achieves and lets you know how things worked out.\xa0
\xa0
That's it!\xa0 I just know this is how entrepreneurs work.\xa0
\xa0
- You want people who make really good decisions.\xa0
\xa0
- You want people who move things forward.\xa0
\xa0
- You want people who don't stand around waiting for stuff.\xa0
\xa0
And if you want to have a team that actually moves things forward as an entrepreneur\u2026
\xa0
\xa0You gotta spend the time with them and let 'em know what your ethos is, and let 'em know how you make decisions\u2026
\xa0
That's how you duplicate decision making.
\xa0
STEVE: Hm, gosh I love that. Okay, so\u2026
\xa0
- Strategic plan
\xa0
- System to communicate
\xa0
- System to document processes that can be shared inside the whole biz
\xa0
- \xa0Documenting projects and the ones you're gonna work on
\xa0
- Finding the right people
\xa0
...and I actually personally just went through your onboarding training and it's so awesome!\xa0
\xa0
'Cause it goes through and it's like this, you basically create a runway for 'em, right?
\xa0
And if they don't land, don't worry you've got parachutes and there are jumpy cords all over the place...
\xa0
- you're doing everything you can to help 'em win fast and lots of small tiny wins that build that confidence, and I was like:
\xa0
\xa0"That is brilliant. 'Cause that is not the way you're taught anywhere else.\u201d
\xa0
ALEX: So Stephen, check this out, man.\xa0
\xa0
We recently fell out of the lucky tree on recruiting and we hired this guy named Greg Duby and he is, ah, amazing.\xa0
\xa0
He's like, he's just one of the most exciting guys I've ever worked with because he's so solid and so centered, and just so good at what he does.\xa0
\xa0
Greg is a former nuclear propulsion tech in the Navy, so you know what that is, that's the guy who rides the bomb around in the submarine, okay?
\xa0
STEVE: Yeah, that's amazing!
\xa0
ALEX: Yeah, you have to have advanced degrees in Physics, advanced degrees in Math.
\xa0
He's literally a rocket scientist.\xa0
\xa0
So he worked in the Navy, then he worked at NASA, then he worked for some of the larger consulting firms out there\u2026
\xa0
\xa0I mean, he's done incredible stuff in his career.\xa0
\xa0
He's just one of the most solid people I've ever worked with, and within about two or three weeks into our company, in one of our daily huddles, we said, "Who got caught being awesome?"\xa0
\xa0
It's where we call each other out, and he said:
\xa0
\xa0You know, I just wanna call this company out for being awesome.
\xa0
\u201c I've been here for three weeks, I've never had an experience like this getting on-boarded anywhere...\xa0
\xa0
I'm up and running, I'm excited. I feel like I'm really part of the team. I feel like I've worked here forever and I'm three weeks in."\xa0
\xa0
And this is somebody who worked at some of the best consulting firms in the world, NASA and the Navy!\xa0
\xa0
And our little tiny company has impressed him so much because we did onboarding because he knew what he was supposed to do.\xa0
\xa0
And as a result, Greg, I think we're about three months in with him, and dude, there are projects that I thought were gonna take a year or two that are getting done this week.
\xa0
STEVE: That's so cool!
\xa0
ALEX: It's crazy.
\xa0
STEVE: It's just a completely different way to do it. One thing I hated in the military, I love the military, but you know, some things that are rough and that is that there are no clear guidelines on how to win ahead of time.
\xa0
The way you're instructed is by hitting barriers and then you get punished for it, and you're like:
\xa0
\xa0"Just tell me ahead of time and I wouldn't do it! But all right, let's do more push-ups."\xa0
\xa0
Anyway...
\xa0
ALEX: Something tells me you did a lot of push-ups, Steve!
\xa0
STEVE: I just want to say thank you so much for being on here.
\xa0
\xa0I asked for 30 minutes and you just completely over-delivered, and I just really want to say thank you to you.\xa0
\xa0
My audience already knows very well of you.\xa0
\xa0
Where can people go to learn more about you but specifically also get your help inside the business?
\xa0
ALEX: So the best place to learn more about us is to go to our podcast.\xa0
\xa0
I publish a podcast four days a week, which is essentially a one-on-one conversation with an entrepreneur growing a business.\xa0
\xa0
And the way that I create each one of those episodes is when a question or issue comes up in our coaching groups, I create an episode around it, we distribute it to the group.\xa0
\xa0
But then also we distribute it to anybody who's listening, so you can get the same coaching that I'm giving my high-level clients right on our podcast\u2026
\xa0
\xa0It's called Momentum for the Entrepreneurial Personality Type, and you can check it out at momentumpodcast.com.\xa0
\xa0
And then, if you want to understand more about our products, about our coaching groups you can go to our website charfen.com, but better is to just reach out to me or to one of my team members through Facebook.
\xa0
\xa0The easiest thing, is just reach out to me, and I'll connect you with the right person in our company, and we'll go through a process with you to help you understand if we can help you.\xa0
\xa0
You know Stephen, we're pretty neat, we don't sell everybody. We actually get on the phone with a lot of people who we sell later, but we won't sell you unless it's time.\xa0
\xa0
We know exactly what solutions we provide, and if you have those issues and they link up, then we'll work together... but we go through a personal inventory in order to help you do that.\xa0
\xa0
So if anybody's interested in getting on a call with a member of my team, you can also shortcut the entire process by going to billionairecode.com\u2026
\xa0
\xa0Answer a few questions and you can just set up a call link and you'll be on a call with one of my team members and they'll help you qualify and understand where you are.\xa0
\xa0
And just so you know, we don't do sales calls, they are all consulting calls.\xa0
\xa0
When you get on a call with my team, you won't ever feel like you're being sold, you'll feel like you're being helped.
\xa0
STEVE: Which is exactly what I have felt when I started doing that as well.
\xa0
\xa0Just so you all know he's very serious about that - that's very real.\xa0
\xa0
I always feel like I'm being helped by anyone on his team.\xa0
\xa0
...and come to find out later, "Oh that was the sales guy!"\xa0
\xa0
...You know what I mean?\xa0
\xa0
They dare to go in and actually they want to change the world and they're very serious about it.\xa0
\xa0
So thank you so much, appreciate it.\xa0
\xa0
Check out Billionaire Code.\xa0
\xa0
The Momentum podcast is a goldmine, it is one of those gems on the internet that is actually worth all of your time and attention.
\xa0
\xa0Thanks so much for being on here, Alex, I really appreciate you and love you, and thank you for being on here.
\xa0
ALEX: Stephen, dude, this has been an honor.\xa0
\xa0
I hope to be able to get invited back again, and as a Sales Funnel Radio listener, this is really cool. I appreciate you, man!
\xa0
STEVE: Thanks, I appreciate it!\xa0
\xa0
Hey, awesome episode right?
\xa0
\xa0Hey, once I figured out the simple patterns and formulas that make this game work, I had a new problem\u2026
\xa0
\xa0Back when I eventually left my job and launched my personal business, I sold about $200,000 of product in around three months-ish\u2026
\xa0
\xa0And while I thought I was King Kong, a new problem started.\xa0
\xa0
I was the business, there weren't any systems...
\xa0
- I was support
\xa0
- I was fulfillment\xa0
\xa0
- I was the one in charge of getting the ads around
\xa0
- I was the sales department
\xa0
- \xa0I was the marketing department\xa0
\xa0
And I knew I wouldn't survive it alone\u2026
\xa0
\xa0Better yet, I knew I'd never seen a rich solopreneur.\xa0
\xa0
This game takes a team.\xa0
\xa0
Contrast that to now, and my company does tons of stuff that I don't know how to do...\xa0
\xa0
What changed?\xa0
\xa0
His name is Alex Charfen, check him out at charfenrocks.com.\xa0
\xa0\xa0
So I usually don't bring tons of people on Sales Funnel Radio, but you should know that his programs, combined with my marketing skills, are why my business is killing it in revenue today, and NOT killing me personally.\xa0
\xa0
Alex Charfen's programs and training have been life-changing for me and my family... and taught me who I really am and what I'm meant to be.\xa0
\xa0
So when you're ready to build an actual business, an actual asset and NOT just make this another job\u2026
\xa0
\xa0When you're ready to keep the role of entrepreneur but learn the role of CEO, go get started with Alex Charfen at charfenrocks.com. That's C-H-A-R-F-E-N rocks.com.