BROADCASTS.com

Published: April 30, 2019, 8:07 p.m.

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I'm frequently asked how I found my 'big idea'. Here are some helpful things to consider that should help you land something that you love AND that\\u2019s lucrative...

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Let me ask you a question...

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Are you:

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1. Struggling to identify what you should sell?
2. Trying to validate what you're about to sell?

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If you answer \\u2018YES\\u2019 to either of these questions, then grab a notepad and pen... because this could be one of the MOST powerful lessons you\\u2019ll EVER learn, so take notes.

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What I\\u2019m about to teach you is the EXACT opposites what I learned in college.

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I\\u2019ll probably ruffle some feathers by saying what I\\u2019m about to say, but whatever\\u2026

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You\\u2019re also gonna get a sneak peek into my Core Problem Planner.

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YOUR BIG IDEA

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So what is your BIG IDEA... and how do you find it?

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Your BIG IDEA is the one thing that represents the core of an entire business.

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The mistake that most people make is that they try to create the problem and then provide the solution.

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This was what I was taught at college... and many infomercials are created this way too.

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I'm NOT saying it doesn't work, but I'd rather find a group of people who already have a problem.

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IT\\u2019S SO MUCH EASIER!

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You find what problems your red ocean is suffering from already, then you solve a legitimate problem.

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So\\u2026

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Q: How do I come up with my one BIG IDEA?

A: I don't come up with it.

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(\\u2026 this was something that tripped me up for a long time.)

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Instead:

1. I go to an insanely competitive red ocean, (which is exactly the opposite that I was taught in college), and figure out the problems that they are ALREADY having.
2. Then I rank the problems.

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Something that I'll bring you guys through, in far more detailed than I did last OfferMind, is what I call The Core Problem Planner.

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YOUR CORE PROBLEM

Each one of your businesses should solve a core issue.

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So I look at a red ocean to figure out what the problems they're already experiencing.

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Remember\\u2026

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I don't need to create the problem, it already exists.

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Then I start ranking the problems against a series of criteria...

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BECAUSE not all problems are:

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1. Created equal.
2. Understood by everybody in the red.
3. Something people are willing to pay money for.

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If you\\u2019re coming to OfferMind, (which I hope you are), this is the stuff I talked about with pictures, drawings, formulas, and maps.

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Someone asked me, \\u201cStephen, where all these formulas you\\u2019re forever talking about?\\u201d

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THEY\\u2019RE AT OFFERMIND

... just dropping that out there ;-)

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So come to OfferMind and you\\u2019ll learn:

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• What to look for in a red ocean.
• Which red ocean to choose.
• What an ocean is #period.
• What signs to look for when you pick a problem to solve.
• How to create a new offer.
• How you launch your offer to that red ocean.

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It's very granular.

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Theories are cool. I love teaching mindset stuff, (that's really my main role with the OFA Challenge).

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...but at the heart of it, I think some of that stuff gets fluffy.

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I want:

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• Formulas
• Patterns
• Maps
• Blueprints

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... that's the stuff I get motivated over.

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I'm a geek, man. I'm a geek, but geeks get paid! So whatever\\u2026

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YOUR CORE OFFER

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I love watching Shark Tank, not because I believe in VC funding, I like seeing the ideas people come up with.

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...but lots of times people have these ideas that *they* came up with.

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*WRONG*

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It shouldn't come from you!

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The Core Problem Planner helps you identify the problems that are already being experienced in the red ocean.

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Then you rank them according to several things:

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• How easy can I talk about the problem? (Not the product, the problem.)

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You lead with the problem, not the solution.

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This is the opposites of what I was taught in college.

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So when it comes down to it...

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• I don't come up with the main idea.
• It shouldn't come from me.
• I'm not the one filling my own wallet.
• I'm not the one who's gonna be paying for this.

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What I do is I go into the red ocean, and rank out all the problems... and based on a bunch of criteria, I find what I call The Core Problem.

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Which means that my entire NEW\\u2026

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• Idea
• Blue ocean
• Opportunity

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... is NOW based on me solving that core problem.

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The Core Offer solves The Core Problem.

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I'm very methodical about the way I pull stuff out. Just coming up with \\u2018a good idea\\u2019 is too freakin' risky.

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I'm an entrepreneur and I'm okay with risk... but I want it to be calculated.

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So the thing I've come up with over the last two-three years is how to go identify and rank problem in the red ocean, then create what I call \\u2018The Core Offer.\\u2019

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... that\\u2019s what my book will be about, but OfferMind also goes into this stuff.

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• Day #1: I'm gonna teach this whole framework to you
• Day #2: We\\u2019ve got Russell and Dana Derricks are coming in. I'm talking with Myron Golden (I got a soft Yes, we're just trying to make sure dates are fine).
• I'm gonna try and get Mark Joyner and Bill Glazer.

CREATING YOUR BIG IDEA

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I have a very unique take on Offer Creation, but the \\u2018BIG IDEA\\u2019 is not something that I come up with on my own anymore...

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The BIG IDEA is fueled by the problems that ALREADY EXIST in the red ocean.

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I want to make sure that there\\u2019s a genuine problem before I go build a whole freakin' business around solving it.

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The BIG IDEA doesn't come from me. It is fueled by those that I hope will buy it, and that makes it less risky.

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It means\\u2026

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• I don't have to be a creative psycho genius.
• I just have to be a detective.
• I can just understand the frameworks.

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It\\u2019s a 30,000-foot view.

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BECOMING CATEGORY KING

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I'm the category king of two different oceans right now. One was accidental, one totally on purpose.

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However\\u2026

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The thing that causes that Blue Ocean is an idea more than a product. The product just fulfills on the idea.

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I don't create the problem.

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I'm just gonna solve a legitimate problem in a highly competitive red ocean, which means:

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A lot of people have that problem\\u2026 and then, I solve that problem with an idea.

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One of the things I've learned is that if I try to come up with the idea on my own, it's almost guaranteed to fail out of the gate.

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It's far more risky.

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I'm not saying it won't win. I'm saying the chances of it winning are smaller.

The blue ocean doesn't exist until you create it by siphoning customers from the red.

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...but too many times this is what happens:

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Imagine yourself on an island...You\\u2019ve got some knick-knacks. One day, you put all your knick-knacks in a cart and decide to sell them...

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Q: Where are you gonna push your cart to sell your goods?

A: Where the people already are!

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Just because your product is new, it doesn't mean you go to a place that\\u2019s new and deserted to sell it.

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\\u2026 but that's what most people do, # no cash in that!

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People don\\u2019t buy just because:

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• No one's doing what you\\u2019ve done
• You're different

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*THAT\\u2019S STUPID*

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You have to take your product and push it to where EVERYBODY is already\\u2026 and it has to be something they actually WANT!

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Does that make sense?

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Your products don't necessarily need to be that new, but your offer, that's the new thing.

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Truly, you could have tons of stuff that people have already sold, but you need to bundle them together as a NEW offer.

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Then you sell to wherever there's the most foot traffic # the red ocean.

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Your offer product will be blue, but you sell it to the red ocean.

CREATING A BLUE OCEAN

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Over time, your market changes from the red ocean where all the competition is, to the blue that you\\u2019ve created.

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You have a new offer that's a brand new that has never existed and you're selling it to an existing marketplace...

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But as people buy, you're pulling them (with an idea) over into a NEW blue ocean.

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The new vehicle is almost more of an idea than a product. The product just fulfills on it.

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As people start to buy, they get siphoned off over into a blue ocean.

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So, let me ask you another question...

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Q: Is it easier to sell to people who:

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1. Have never bought from you before?
2. Are already your customer?

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A: Second money's always easier than the first money.

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So as people are leaving the red, (and they're coming over to the blue), you start getting a little pocket of people who are your current buyers.

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Whoo, my friend... therein, lies power!

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The book Ready, Fire, Aim says that at the start of your business, your main purpose is to get a qualified mass of customers. Then eventually, you\\u2019ll want to sell something to your existing customer base that's MORE expensive.

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What's cool about gaining a lot of customers quickly, is that it makes any subsequent offer or product that you drop out to them, highly likely to succeed right out of the gate\\u2026

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...because so many of your existing customers will purchase it.

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Does that make sense?

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I am NOT the creator of the blue oceans that I run. I'm the facilitator of the solution.

BLUE OCEAN MESSAGING

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Think about this:

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I'm NOT a professional copywriter, and yet we make really good money.

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How do I do that?

A lot of you guys know I sell in the MLM space, right? It's real easy to get intense in that space.

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Q: Why?

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• What is the vehicle everyone is convinced gives them success in MLM?
• What's the method that they are all taught?
• Talk to who?

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A: \\u201cTalk to your friends and family.\\u201d

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So... I'm the anti-red message.

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I choose whatever problem that the majority are having\\u2026 and I become the anti-red voice.

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• I've never been on a three-way call.
• I don't do hotel meetings.

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\\u2026 I don\\u2019t do any of that crap!

I am very anti those methods in my messaging.

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I\\u2019ve become the anti-red voice of the traditional method that MLM encourages.

Q: Who does that call out?

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A: It calls out those who are inside the red ocean and feeling the pain of the accepted methods.

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When those people hear my message, they perk up and go:

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\\u201cI didn't know there was another option!\\u201d

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I don't need to sell people on MLM as a concept, they\\u2019ve already bought in\\u2026 they just freakin\\u2019 hate the methods they\\u2019re using!

HEAD TO HEAD WITH RUSSELL\\u2026?

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Think about my offer creation stuff...

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I sell to people in the ClickFunnels space because they're already sold on things like ClickFunnels.

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They're voting with their wallets and not their mouths.

However, in this case, I NOT the anti-ClickFunnels voice. Instead, I\\u2019m anti the methodology that most people use to get success with ClickFunnels.

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I'm never gonna be anti-ClickFunnels. I never gonna throw rock at ClickFunnels. That would be STUPID (all caps).

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My Offer Creation is complimentary, NOT competitive to ClickFunnels.

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HOW TO CREATE A SUCCESSFUL BUSINESS

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I've learned that my positioning, (in relation to vehicles, solutions, or products that already exist), is a higher signifier of my success than how good my product is.

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That's sketchy stuff for me to say, and I\\u2019ll probably ruffle some professors feathers by saying that kind of thing.

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But\\u2026

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I\\u2019ve found that people frequently have FASTER AND MORE success when they position themselves in relation to the existing red ocean, rather than make a brand new, prolific product that\\u2019s never been seen before\\u2026

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You can go prolific, but I've seen far more people create success with:

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• D / F level funnel building skills
• D / F level, right offer creation /sales message writing
• Terrible promotion
• Terrible on podcasting or whatever\\u2026
• A poor attractive character

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\\u2026 when they position themselves with an anti-red message that speaks to a pain point that the red ocean is already experiencing.

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\\u2026 because when the customer sees that message, they feel:

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\\u201cCrap! I've been looking for a solution... I just didn't know which one I should choose!\\u201d

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\\u2026 and then the business who understands their pain becomes the obvious choice and solution!

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The book Play Bigger talks about that quite a bit\\u2026

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I lead with the problem, NOT the solution, and then it\\u2019s assumed that I have the BEST solution.

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I lead with me understanding what the issues currently are... NOT with, \\u201cHow can I create a problem so that they'll buy my solution?\\u201d

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That SUCKS!

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A lot of people teach and I'm very against it.

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SO WHAT\\u2019S THE ALTERNATIVE?

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OfferMind is extremely proven out methods and models for causing cash, regardless of price point, industry, or product.

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It\\u2019ll get you so much closer to launching something that's good enough to make a lot of money than just coming up with something new.

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When I'm creating the content for this kind of stuff, I literally walk through my bookshelves and think to myself:

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• What are the issues that everyone's experiencing?
• How can I help people identify a red ocean more?
• How can I help people know what to look for when they have found the red ocean?
• What is it that people need to understand about the red that fuels the blue?
• What is it about the blue that makes it so attractive for the Reds?

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These are those kinds of questions that I look for.

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I read the most geeky, boring, dry books that have ever been written on the face of this planet to try and figure out those answers for you.

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I go into deep dives in my Bat cave. My whole floor becomes a studio.

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• I take out all these legal pad pieces of paper, (it's a lot of legal pads).
• I write down core ideas.
• I group them in the corners of the room.
• I'm studying and doing learning deep dives and remember things I learned at the foot of Russell.

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I hate rah-rah... if you guys think I\\u2019m a motivational speaker, I'm so sorry, that means I\\u2019m failing.

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I am NOT a motivational speaker.

You might find a motivating, but I'm NOT a motivational speaker.

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I don't know why, but for some reason, I gotta be honest with you guys, I used to make fun of live events a little bit.

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I thought:

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\\u201cOh, they just want money\\u201d... or they just get in like this rah-rah state and crap like that.

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...and so I was a little bit of a skeptic.

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But then I went to some live events, and I was like:

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\\u201cThat\\u2019s like I took two semesters of college and forced it into two days.\\u201d

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I feel like it's actually how you take a year and force it into a day or two to quickly learn something that would usually take you A LOT of money and time and energy and effort.

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I like to dive into patterns and that's kinda my unique ability.

When I was in elementary school, I had a hard time knowing what I was good at., and it was an active conversation with my parents\\u2026

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• \\u201cWell, maybe you\\u2019d be kinda good at this?\\u201d
• \\u201cYou know what.. it'd be really cool if you could go try this.\\u201d

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\\u2026 and I was like, \\u201cYeah, I'm not that good at that.\\u201d

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It\\u2019s not that I had to be good in order to continue pursuing something, but the thing that I kept trying to figure out was like:

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\\u201cWhat is it that I actually do?\\u201d

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*I'm the orchestrator*\\u2026

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\\u201cI don't know how to play that instrument, but y'all want it, and I know someone who's probably good at fulfilling that. Boom! Why don't you come in here!\\u201d

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...that's way better. # geeks get paid

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Hey,

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I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.

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I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday\\u2026

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But you don't know what tweaks to make.

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I've felt completely paralyzed by that in the past, and it sucks.

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I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.

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#1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.

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#2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.

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Well, until now I've never had a system or product in my own business to help you build yours.

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Now, I'm finally able to be public about all this...

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If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.

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The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.

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You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com

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In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

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