b'
FunnelHub is kind of a new term, and it\\u2019s something that Mike and AJ Rivera are experts in.
\\xa0
A funnel is not a website\\u2026 but sometimes people still get confused...
\\xa0
About a year ago, somebody reached out to me, and said, \\u201cHey would you please take a look at our funnel it\'s not converting very well?\\u201d
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They hired me to come in workout what was going on. I went to look at their funnel\\u2026 I opened up all their URLs, and I immediately, off the bat, I could tell:
\\xa0
This is NOT a funnel. This is a website.
\\xa0
When I told them they were like, \\u201cNo no, no, no, no, no. This is one hundred percent a funnel.\\u201d
\\xa0
I said: \\u201cNo, one hundred percent, without a doubt, I swear on my life, this is NOT a funnel... because for starters, you\\u2019ve got exits all over the page.\\u201d
\\xa0
A funnel is a funnel because there\'s only one way to progress. You either have to purchase or opt-in. If you can exit in any other way, besides the one way forward, that\'s NOT a funnel. That by definition is a website.
\\xa0
I was like, \\xa0\\u201cGuys!\\u201d
\\xa0
So we switched a few things up to make it a legitimate funnel, and just that one switch alone, BOOM!
\\xa0
WHAT THE FUNNELHUB???
\\xa0
This is the 228th episode of Sales Funnel Radio, and it\'s funny to me that a lot of people still have no idea about EVERYTHING that I offer\\u2026
\\xa0
And I get it\\u2026
\\xa0
It\'s for a lot of reasons:
\\xa0
\\xa0
\\u2026 there\'s a lot of moving pieces.
\\xa0
However, there\'s gotta be a way to help everybody understand what it is you\'re selling at all times\\u2026
\\xa0
And that\\u2019s what I\'m excited about what I\\u2019m gonna share with you next.
\\xa0
I have two very special guests today and they\\u2019ve created what they call a FunnelHub. It\'s NOT a website. It\'s almost like a directory.
\\xa0
A FunneHub looks very similar to a website but it has a different intent.
\\xa0
This is the official launch of my FunnelHub.
\\xa0
The old Steve J Larsen site is completely gone and SteveJLarsen.com has been TOTALLY REDESIGNED.
\\xa0
It\'s very exciting!
\\xa0
So now you\'re going to read an interview I did with my AMAZING FUNNELHUB creators so you can learn MORE about FunnelHubs and why your business needs one.
\\xa0
So let me introduce, Mike Schmidt and AJ Rivera...
\\xa0
WEBSITES ARE DEAD\\u2026?
\\xa0
Mike and AJ are members of the Inner Circle and they own an agency called they\\u2019re from AnchorWave\\u2026
\\xa0
Mike: Awesome, thanks so much Stephen for having us.
\\xa0
AJ: Super stoked, man.
\\xa0
Steve: Oh it\'s gonna be awesome. You guys approached me... when was this? It was a while ago.
\\xa0
Mike: It was in October, we were at the Traffic Seekers Events in Scottsdale.
\\xa0
Steve: That\'s right, yeah, yeah. And basically, they came to me and said something that would be very dumb for me to say no to: \\u201cStephen can we build you something for free?\\u201d I said, sure!
\\xa0
\\u2026 and as kind of a case study, we want to walk through what they built. because I believe that what they\'ve got will revolutionize websites.
\\xa0
A lot of us make fun of websites. I make fun of websites. We all know that Russell in ClickFunnels\' world definitely makes fun of websites.
\\xa0
Mike: Totally.
\\xa0
Steve: But you haven\'t built a website, you\\u2019ve built what you call a FunnelHub. We\'re definitely gonna get into that... but beforehand, we\'d like to know about you guys.
\\xa0
What do you guys do?
\\xa0
Mike: So we have a web design digital marketing agency based in Tucson, Arizona. We have about a team of 20 people here. We started in 2003, so celebrated 16 years in business this year.
\\xa0
We\'ve built A LOT of websites. More than 1300 by our closest count at this point.
\\xa0
Steve: Oh my gosh.
\\xa0
Mike: What\'s funny is we heard Russell recently renew his efforts around the death of a website.
\\xa0
Steve: He did.
\\xa0
Mike: And for those of you guys who were at Funnel Hacking Live, he enrolled us in the promotion of that message. I had to turn to Anthony here and say:
\\xa0
\\u201cI don\'t think that we can share that video for Russell, given what our company does.\\u201d\\xa0
\\xa0
We have a lot of experience helping a lot of different types of clients build websites in order to build credibility and help them serve a local market.
\\xa0
We joined Russell\'s inner circle about four and a half, five years ago, before it was cool to be in the Inner Circle.
It was just a bunch of nerds in a room giving Russell a lot of money to geek out on stuff.
\\xa0
And now, thanks to what he\'s done, and what you\'ve done, it\\u2019s kind of elevated that status quite a bit\\u2026 but originally, we joined in order to start our expert business.
\\xa0
Given our experience of running a sizable team, building websites, and doing digital marketing for a local type client, we just kind of understood inherently that there was something we needed to get out there and teach to:
\\xa0
\\xa0
So about three years ago, we started something we call Agency Mastermind \\xa0- which is a group that\'s all about teaching the things that have helped us be successful in our world, to people out there.
\\xa0
We\'ve just crossed the threshold, at the end of last year, to achieve our Two Comma Club Award.
\\xa0
Steve: Whoo! Nice!
\\xa0
Mike: We got to officially hang that on the wall not too long ago. So it\'s cool.
\\xa0
HOW TO INCREASE SALES
\\xa0
We live in a world where we are:
\\xa0
So things started to kind of collide for us, and especially with our proximity to a lot the people who are just doing some really, really amazing things with funnels, (yourself being one of them)...
\\xa0
We started to see this picture of how we could really redefine and bring our 16 years and 1300 websites of experience to something that Russell\'s currently saying is totally dead.
\\xa0
Steve: If Russell sees this, we still love ya. \\u201cViva la funnels!\\u201d
\\xa0
Mike: Totally, and we get where that\'s coming from. There\'s parts of our bodies that feel that websites are dead for certain things and where the funnel makes more sense... and there\'s a lot of places it does. It\\u2019s the most amazing tool we\'ve ever implemented for our expert business.
\\xa0
Steve: That\'s awesome, that\'s awesome.
\\xa0
So, obviously, we throw so many rocks at websites from a direct response marketers viewpoint.
\\xa0
I was looking at some stats just off Shopify; with like a single product on there, or multiple products... I mean they don\'t convert except for like maybe one to three percent (if you\'re good), you know.
\\xa0
From that standpoint, I can certainly see why Russell throws rocks at websites.
\\xa0
Mike: Totally.
\\xa0
Steve: But you guys, I mean, you\'re like scrapping that whole thing, and while it kind of looks like a website, you\'re calling this thing a FunnelHub...
\\xa0
Could you talk about that a little bit?
\\xa0
Mike: Yeah.
\\xa0
AJ: Yeah, so sure\\u2026
\\xa0
VIVA LA FUNNELHUB
The idea behind the FunnelHub is really that, you know... Russell\'s right; the funnel\'s where the sales are going to happen.
\\xa0
We know that there\'s a lot of hot buyers that go through that process. When you\'re driving paid traffic, you\'re going to get them to a landing page, you\'re going to end up getting them to a webinar, or sell them something.
\\xa0
All your hot buyers are going to raise their hand and give you money. But what happens to everybody else that isn\'t in that bucket? They\'re gonna go, typically, and research your brand.
\\xa0
They\'re gonna do a search for you just to see if you\'re legit and they end up in the middle of nowhere. They\'re not sure what the message is.
\\xa0
Once you reach a certain level of status in doing this, (like yourself), a lot of people are coming to you and searching for your name because they have heard you on a podcast\\u2026
\\xa0
Or because someone told them, \\u201cHey you gotta check out Stephen Larsen.\\u201d
\\xa0
So, of course, they\'re gonna Google that, and now they\'re kind of lost.
\\xa0
\\xa0
...they\'re having to piece all this together on their own.
\\xa0
So the FunnelHub is a spot where we can still guide them through that process.
\\xa0
We can still let them know everything that Stephen\'s about... and then get them right back into the sales funnel where we know that conversions are gonna happen.
\\xa0
That\'s the goal.
\\xa0
We want to communicate the movement, communicate the message, and then get them right back to where we know they\'re gonna actually give you some money.
\\xa0
Mike: Yeah, I think what\'s important\\u2026
\\xa0
If you figure that we\'re all high-fiving and celebrating the fact that we got three or five percent of the people that made it into our funnel to hand over cash...
\\xa0
Or three or five percent of the people who made it to a webinar to sign up for a course\\u2026
\\xa0
We\'re all really excited about that three-five percent who convert... but what about that other 95 percent?
\\xa0
What do they do? There\'s kind of a thought process that goes:
\\xa0
Those 95 percent of people, they\'re gonna buy sometime between three months and three years of interacting with you. The question is, are they going to buy from you? Or are they going to buy from somebody else?
\\xa0
CATCHING THE 95 PERCENT
\\xa0
The FunnelHub is about making sure there is a safe landing for that 95 percent of people, (by the way you probably paid for or earned them through your efforts)...
\\xa0
Giving them a place to get back into those funnels and really even cross-pollinate into things that they may not be ready for.
\\xa0
Steve: It\'s almost like a way to kind of turn them from warm and cold traffic to a little more hot before they re-enter your funnel.
\\xa0
Mike: And to think of it from a strategy that a lot of us look at in terms of our emails\\u2026
\\xa0
We hear about soap opera and Seinfeld emails that go out. For a lot of people, these may be the only other way that they\'re nurturing somebody along to build that relationship.
\\xa0
The FunnelHub is the only other platform, aside from email, that you can truly own.
\\xa0
At the end of the day, you\'re renting space on Facebook, you\'re renting time on YouTube.
\\xa0
Instagram is making it, (at the current moment), pretty easy for you to reach out to people... but those things change.
\\xa0
\\u2026 but what won\'t change is:
\\xa0
You\'re going to own your customer database, and you\'re going to own your FunnelHub. And those are the two places that you can truly use in order to really nurture that 95 percent along.
\\xa0
Steve: Totally, and you know what\'s funny, everyone watching and listening to this, the thing that has made it so starkly real for me that I need this, is I actually have a lot of products that I sell\\u2026
\\xa0
But I know the majority of my audience has no idea what it is that I actually sell because they came in on one thing that was attractive to them\\u2026but I\'ve been testing products and processes and things like that.
\\xa0
So, there isn\'t anything that\'s pushing them to the next thing... or saying, \\u201cBy the way, I also have *these* things.\\u201d
\\xa0
Mike: \\xa0Right.
\\xa0
Steve: So when you guys first started talking about this, I was like:
\\xa0
\\u201cOh my gosh, yes, it is the death of a website... but the birth of a FunnelHub.\\u201d
\\xa0
THE BIRTH OF A FUNNELHUB
\\xa0
When should somebody start looking to build a FunnelHub?
\\xa0
Mike: What we look at is if you\'re currently running a successful funnel that\'s getting you leads and sales every day, that means that you are building a mass of people who are going to be looking for you and going to be needing something like this.
\\xa0
So it\'s a wide spectrum because you could have just one funnel doing that, but many of us have built several funnels that are producing leads and opportunities.
\\xa0
Signs that I look for:
\\xa0
\\xa0
How you organize that in a FunnelHub is a really, really key place for that.
\\xa0
AJ: - Yeah, I think I\'d add to that:
\\xa0
If you\'re spending a lot of time getting some earned traffic, (appearing in a lot of podcasts, different publications or articles online where people are just being introduced to you)...
\\xa0
...those are other indicators that you probably got the shadow traffic that\'s looking for your brand online.
\\xa0
Mike: And tell me if you think this sounds familiar?
\\xa0
You get introduced to someone, maybe through a Facebook ad or some kind of social post, and maybe you follow them a bit.
\\xa0
Maybe you opt into their funnel\\u2026
\\xa0
And then, one day you decide to look up something you saw them advertise\\u2026. you do a search for their name and their product\\u2026
\\xa0
And what comes up is their 25,000 dollar high ticket coaching application.
\\xa0
You\'re kind of brand new into this world, yet the thing they\'re leading with, (or Google\'s helping them lead with), is the funnel that\'s NOT appropriate for you at that point in time.
\\xa0
Steve: Straight to the 25 grand market.
\\xa0
Mike: If we could get those all day long without anything else
\\xa0
Steve: No one would build anything else!
\\xa0
Mike: Totally, but I think we can all relate to that scenario where it\'s like, this person has this really deep thing, but all I\'m looking for is that thing, lead magnet, this thing they promised they could help me do\\u2026
\\xa0
... and I can\'t find it anywhere! Right?
\\xa0
I\'m ready to start dipping my toe in the water with you... and work my way towards that one-on-one 25,000 dollar Hawaiian vacation that we\'re gonna go on.
\\xa0
That\'s a scenario that I think a lot of us can relate to\\u2026
\\xa0
Where the FunnelHub comes in play to make sure it\'s very clear how your world and business works.
\\xa0
I think we see that happening more and more with a lot of people in this space.
PUBLISH YOUR VALUE LADDER
Russell, being a trailblazer that he is, at Funnel Hacking Live, what did he do? He did two things:
\\xa0
#1: He published his value ladder. First time ever.
\\xa0
Being in the inner circle, he had shared with us a number of months back\\u2026
\\xa0
About a year ago, he\'s like, \\u201cGuys, I\'m working on my value ladder. I\'ve promised the team that I will never change it for the foreseeable future.\\u201d
\\xa0
...\'Cause he\'s one of those guys, (just like a lot of us), that has a lot of good ideas... and he\'s constantly reorganizing what this means and looks like.
\\xa0
Steve: It took him like four months to get serious on that value ladder too. He changed it a million times.
\\xa0
Mike: Totally.
\\xa0
AJ:- All of us do, right?
\\xa0
Mike: It\'s a living breathing thing and that\'s a totally natural thing.
\\xa0
So the lesson isn\'t that you gotta lock it in place, but you do need to publish it... and you do need to help your people understand how they can move through your world.
\\xa0
They wanna know, they wanna buy, they want an offer, so making that clear is really key.
\\xa0
So we saw him put it on the screens and he published it. He printed 5000 plus versions of this thing, then distributed that to all of us so we could understand:
\\xa0
...and that\'s really important for a lot of funnel hackers to pay attention to.
\\xa0
If you\'re not clearly communicating how to buy, people are going to make up their own story about what it is you do.
\\xa0
CLARITY EQUAL CASH
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So the FunnelHub steps in place to really clarify what that is for people. So that way, they know how to move through your world.
\\xa0
Steve: Definitely! You know, there\'s a podcast episode I did a little while called Branding Comes Second. And I think when I said that, people heard, branding doesn\'t matter.
\\xa0
I was like, no, that\'s not what I said. It comes second. It comes way down the road\\u2026
\\xa0
In fact, there\'s a great book called Niche Down...
\\xa0
Once you have something that sells, once you have an amazing thing, you really should start looking at branding things.
\\xa0
I\'m not throwing branding to the wind and saying it doesn\'t matter. I\'m saying it\'s NOT what makes the sale\\u2026
\\xa0
But after the sale, it starts to matter for second and third sales.
\\xa0
One of the things that Russell taught me was that when people start saying cool things about you on Facebook or other places, start screenshotting it and keep a folder for it.
\\xa0
Start collecting those kinds of things for in the future, so you can go back and already have assets ready for essentially a FunnelHub.
\\xa0
What assets should somebody start collecting if they\'re not quite ready FunnelHub yet?
\\xa0
What should people be collecting along the way that makes it attractive and easy to build one?
\\xa0
Mike: Well the cool thing is that Russell\'s kind of outlined a lot of that in Expert Secrets.
\\xa0
AJ: Yeah, absolutely, that plan\'s already out there about establishing the attractive character, about creating the future-based cause, about creating new opportunities.
\\xa0
So what we find is a lot of people are aware of that, (and they might be communicating a lot that through their funnels), but for somebody that comes to their website... they\'re not seeing any of that.
\\xa0
They don\'t get that full picture.
\\xa0
So this is also helping people just do what Russell says and making sure that all of that stuff that they\'ve worked hard on is put in a spot where people can actually see it, feel something for that movement... feel like they\'re part of that movement... and want to be part of it.
\\xa0
Mike: As you\'re working through those things and coming up with your:
\\xa0
\\xa0
\\u2026 these are ALL the pieces that need to be represented there.
\\xa0
That\'s why this isn\'t just some fancy, \\u201cOh, Russell killed websites, so let\'s call it something else,\\u201d type move.
\\xa0
Steve: No not at all.
\\xa0
Mike: This is very much about how do you align the important lessons from what we\'ve learned in Expert Secrets and what we do as building an expert business and having that place where all this belongs.
\\xa0
This isn\'t just for the people who might land on that page and your audience.
\\xa0
It\'s for you as the expert to really have something to point at.
\\xa0
I know that there have been times where I\'ve written my manifesto and re-wrote it. And I\\u2019d have like four or eight versions of it in my Google Drive\\u2026
\\xa0
Which one of them is the right one?
\\xa0
Being able to point to my FunnelHub and say:
\\xa0
\\xa0
\\u2026 that\'s what takes that nebulous thing and really solidifies it \\u2026 for not just the audience, but for the expert too.
\\xa0
Steve: Totally! So you\'re collecting those things along the way.
\\xa0
Again, a value ladder is a marketing idea and there are different products that represent that idea along this FunnelHub...
\\xa0
The FunnelHub is a representation of all the marketing idea that you have that\'s not just a value ladder... it\'s a manifesto and the title of liberty that you hold up and wave the flag around with. It\'s really such an awesome platform to do that on.
\\xa0
This is the unveiling of SteveJLarsen.com!
\\xa0
STEVE J LARSEN: THE ORIGIN STORY
\\xa0
The guy who owned SteveLarsen.com wanted like 30 grand, or whatever... and I was like, \\u2018There\'s no way!\\u201d
\\xa0
So Stephen Joseph Larsen was available, so I bought it and I built it \\u2026 and it was terrible!
\\xa0
It\'s always poorly represented of what I do, and now it\\u2019s rebuilt. So do you want to walk us through it?
\\xa0
Mike: Yeah, we\'d love to.
\\xa0
AJ: We\'re super proud of this, man.
\\xa0
Steve: It\'s incredible! I think I ran around the house a few times when I saw it the first time. Look at that!
\\xa0
Mike: Here we go. First things first, is I think we\'re going to have to get a picture of you with a proper beard here now.
\\xa0
AJ: Photoshop that in or something.
\\xa0
Steve: Yeah.
\\xa0
Mike: This FunnelHub is really designed to help guide people through the journey that they have with you.
\\xa0
A big part of that is helping them understand the programs and offerings that you have and really providing that piece.
\\xa0
So we\'ve obviously got the events\\u2026
\\xa0
These are the things that people want to know about you:
\\xa0
\\xa0
Steve: I\'m so excited for people to see this. I guarantee most of them don\'t even know half that exists.
\\xa0
Mike: How many people listening to this knew you had, how many people knew about FunnelStache? They may have come in another funnel\\u2026
\\xa0
Obviously, a hundred percent of the people reading this right now know about Sales Funnel Radio, but there is an opportunity to ascend those people through the other things that you offer.
\\xa0
If you didn\'t know, Stephen is the offer creation king.
\\xa0
Clarify in your mind that he\'s the category king of helping someone clarify and launch an offer to the world\\u2026. And that\'s what this FunnelHub is really driving at.
\\xa0
As cool and as amazing as the podcast is, (and the stories that are told), at the end of the day, they\'re all in service to really building Stephen as the king of the offer creation.
\\xa0
It\'s NOT about funnels.
\\xa0
We use funnels, yes, but it\'s about, \\u201cHow do we leverage the offer?\\u201d And that\'s really what this is doing.
\\xa0
AJ: Yeah, one thing I\'d mention on this page is that this is a living breathing thing.
\\xa0
I feel like a lot of people feel like they can\'t get started with this unless they\'ve got this all planned out and they know everything about their value ladder\\u2026
\\xa0
But this can change\\u2026
\\xa0
This is electronic. Unlike Russell printed 5,000 copies of his value ladder... this is just a graphic that we can update.
\\xa0
So if you have a smaller value ladder right now, and you know it\'s going to get bigger, give us what you\'ve got and we can communicate that, and as it grows we can continue to add that later as well.
\\xa0
Steve: Yeah I\'ll say the thing that I was really kind of relieving to me was when you guys said that it could change. When we first started working together, I was feelin\\u2019 I can\'t ever change it! It\'s permanent. It\'s like a book, it will be printed... it cannot stop ever.
\\xa0
AJ: It\'s NOT a tattoo.
\\xa0
Mike: Absolutely, so one thing that we haven\'t touched much on is the media and speaking opportunities\\u2026
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DO YOU HAVE A BLOG?
One thing that I keep on hearing people say as it relates to their own website is they just call it a blog.
\\xa0
A blog is one component of a FunnelHub. It\'s one piece of that.
\\xa0
And so when you just reduce your web presence to just, \\u201cHey it\'s where I publish my blog,\\u201d ...there\'s so much more that should be there.
\\xa0
We\'re not putting that there just for the just for fun, it\'s actually to help people understand:
\\xa0
\\xa0
So our mission here with the FunnelHub is to help people understand that it\'s much more...
\\xa0
A FunnelHub is much more than a blog. It\'s much more than a website. It\'s really helping to help paint that entire picture that needs to be shown.
\\xa0
It\\u2019s even a big part of a traffic strategy and it\'s a big part of a Dream 100 Strategy. That it\'s NOT something that just kind of gets left off to the side.
\\xa0
AJ: - Yeah, I have an example of somebody in the Inner Circle, I\'m not gonna mention her name, but she had an opportunity to appear on a pretty big podcast... and they went and searched for her name online, and they didn\'t like what came up. So they pulled that opportunity away from her.
\\xa0
So if she\\u2019d have had a FunnelHub that clearly outlined her movement, who she was, had all the credibility indicators that they were looking for to feel comfortable to welcome her on their show... then she would\'ve been able to take advantage of the earned traffic there.
\\xa0
Steve: \\xa0So awesome. I love that you guys asked me, \\u201cWhat are all the questions that people ask you over and over and over again?\\u201d
\\xa0
You put that in there\\u2026
\\xa0
There\'s a FAQ\\u2026it\'s awesome. It helps support everything that I\'m doing. Anyway, I\'m excited.
\\xa0
Everything is going to have Steve J Larsen in it.
\\xa0
Mike: And kind of like to bring it full circle, what\'s cool about helping this audience, and coming from the point of view where we have our own expert business, is that we get that the experts are really busy and have a lot on their plate\\u2026.
\\xa0
The fact that we got Stephen J. Larsen to dedicate some time to work on this project among all the other things you do, is amazing... But really, what we asked you to do is pretty minimal.
\\xa0
Steve: Oh, that\'s what was shocking to me. There\'s people who have asked stuff like that, and I\'m like, \\u201cAhhhh!\\u201d
\\xa0
I was excited to do this, but I think we had like three meetings and you just caught the vision and went and did it. It\'s rare.
\\xa0
Everybody listening and watching... it\'s rare to have somebody who clearly understands like FunnelHub/ websites, but then, also funnels and the funnel world and the roles between the two.
\\xa0
That\\u2019s rare. I don\'t see that often. So it was neat. You guys just took it and ran. It was really cool.
\\xa0
Mike: That\'s something we see as a unique aspect we provide:
\\xa0
\\xa0
It\'s kind of an \\u201cAh-ha,\\u201d and I almost feel guilty... or dumb, for not really thinking of this sooner.
\\xa0
They say there\'s a reason for everything... you know, some kids take the slow path through school, and that would be me.
\\xa0
Being in the inner circle as long as we have, the timing was just right around this.
\\xa0
AJ: For a long time, we never even talked about that side of the business. We just went to the inner circle asking for advice on our expert business and getting a lot of tips with that.
\\xa0
They didn\'t even know we had this agency.
\\xa0
So this is like a coming out for us, not only in the inner circle but everybody else in the Funnel Hacking community... like, \\u201cHey, we\'ve got an agency that can help you with all this stuff.\\u201d
\\xa0
Steve: Totally awesome. Where can people get information?
\\xa0
I know about half of my audience is already killin\' it... and this actually would very much apply to them.
\\xa0
The other half, they\'re kind of brand new, which is great and \\u201cWelcomed,\\u201d \\xa0just know this is also what\'s in store.
\\xa0
...where should people reach out?
\\xa0
Mike: Absolutely, so the best place to connect with us regarding this is FunnelHub.xyz. Yes, you can get an XYZ domain name!
\\xa0
Steve: I didn\'t know that.
\\xa0
Mike: And now we know that too\\u2026
\\xa0
But on that page, you\'ll find a lot of information about what we\'re talking about here today, also a little bit of video preview of Stephen\'s website.
\\xa0
You guys who are not watching the video, just head over to FunnelHub.xyz ...and you can kind of get the whole story there, as well.
\\xa0
Steve: Yeah, it\'s cool too, because they took the reins, they went and built it all out, and then I just did a critique... like, \\u201cHey change this vernacular or whatever.\\u201d
\\xa0
They\'re always there, even on a monthly basis, for when I reach back out and say, \\u201cHey, my product\'s changed... this has changed,\\u201d so nothing is cemented. That very much was like, \\u201cAhh\\u2026\\u201d That helped me a lot.
\\xa0
Mike: As much as I would love to credit for the design or putting this whole thing together, it was absolutely our team here that helped out with that.
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Jill one of our project coordinators played a major role in jockeying that. So, what\'s cool is, even though we\'re busy running our own expert business, you have access to the team that can make that happen.
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Steve: You have a pretty big team too.
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Mike: We have a team of 20 people here in Tucson, Arizona. So right outside this door right here, Jill\'s office is right there.
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We\'ve got the team that shows up to work every day to do this kind of stuff. That\'s something we\'re really proud of that and really proud of our team.
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I hope that you guys can see the labor of love through the FunnelHub that was created for Stephen.
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Steve: Totally! You all know that we focus heavily on hiring the who that knows the how.
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Entrepreneurship is NOT about you learning how to play EVERY instrument in the orchestra. It\'s about you being the orchestrator. You\'re the conductor.
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I want you to understand clearly that the who to FunnelHubs is definitely Mike and AJ.
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Go to FunnelHub.xyz and check them out. They are the experts, they birthed a lot of this concept. You\'re getting it right from the horse\'s mouth.
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Guys, thanks so much for being on with this. This was awesome.
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BOOM!
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If you\'re just starting out you\'re probably studying a lot. That\'s good. You\'re probably geeking out on all the strategies, right? That\'s also good.
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But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right?
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That\'s what I struggled with for a while until I learned the formula.
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So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it.
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Wanna come?
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There are small groups on purpose, so I can answer your direct questions in person for two straight days.
You can hold your spot by going to OfferMind.com.
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Again, that\'s OfferMind.com.
'