SFR 189: How I Built My RSVP Funnel...
Boom, what's goin' on everyone. It's Steve Larsen, and this is Sale Funnel Radio.
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Today, I'm gonna teach you guys about my RSVP funnel.
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I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.
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The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.
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Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.
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My name is Steve Larsen and welcome to Sales Funnel Radio.
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Alright guys, hey!
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Now technically there's not really an RSVP funnel that exists. But what I wanted to do, is I wanna walk you guys through the process that I went through to actually grab all these people who are coming to my event, The OfferMind and actually get them to RSVP, get a ticket, and the process behind it.
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So what I decided to do, when we were doing that 30-day book series or the 30-day book launch, alright, (you still can get it 30days.com/stephen)
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During a certain amount of time, if you got the book I gave you a free ticket to my OfferMind which is coming up very soon. I'm super excited about all of it, holy crap.
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I'm deep in the woods right now doing the 30-day challenge with Russell. It's been fun to see you guys in there, and I really appreciate you guys being inside of that.
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But in the midst of everything that's going on I've also been preparing for OfferMind.
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Right now we have over 150 people who are coming - which is very, very exciting. So we've been creating this event in the middle of me doing this stuff with Russell and the One Funnel Away Challenge, and it's been a bunch of fun.
So anyway, I wanna cut over to a Facebook Live where I showed the strategy behind creating this little RSVP funnel. Basically how I built it; so I draw it out and then actually show the actual pages and kinda go back and forth to the audience a little bit with some questions.
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I think it'll be really helpful because this funnel doesn't exist. I'm not funnel hacking an RSVP funnel from somebody else. The game is far more malleable than people might think it is. As soon as you understand the big Lego blocks, as soon as you understand the pieces...
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I've always imagined funnel building as like adult Legos. And I can take a piece out. I can move it and put it over there, and as long as these pieces are compatible, boom, I can sink it on and it'll be awesome. I kind of made up a funnel for the purpose that I needed it for and what I wanted to do.
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What's kind of unique about this episode is, I wanted to show ya that I do this a lot, but I've never really shown that. I never really realized I've never shown that. So anyways, it's not a sales funnel. This is more of a fulfillment funnel, right. And so, there are still sales that are collected in there, but it's not the purpose of it.
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And so I wanna show you guys how I kind of created the funnel for the purpose that I needed something for. So anyway, I think it'll be great, I think it'll be a lot of fun for you to see how I did that. We'll cut on over, I think the first thing in there, I'm being a goofball listening to music but anyway, watch how I draw it out.
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First thing I do is a write down exactly what I'm trying to figure out. And then I put pages together to be able to map out a funnel and that's what I built and that's what you'll see.
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So anyways, guys thanks so much.
If you guys go to OfferMind.com, it is not what you are about to see in this video - since then I\u2019ve changed it into a sales funnel to sell event tickets.
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So anyway, guys thanks so much. We'll cut on over there, I hope you enjoy it, bye.
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\u266a Bam-Ba-Lam Whoa, Black Betty \u266a \u266a Bam-Ba-Lam Whoa, Black Betty \u266a Alright, we were listening to a different song a second ago and it's the wrong song to go live to, you know what I'm sayin. So anyway, gotta look at the camera over here.
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Hey, what's up guys, I'm super excited. I get to actually tell you guys a little bit about The OfferMind and how to make sure you get your ticket. This is good stuff right here.
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(Answering FB Comments)\u201cWhat's up, Amy Farmer, wow, how's it goin?\u201d \u201cChristopher Voss, which by the way, I just opened your package which is absolutely hilarious. Check this thing out everyone, this is hilarious. That thing is huge. It's massive. I have every shape and size I could ever hope for with it too. That's funny. I'm gonna save that. I'm gonna save that and. I don't know I think I might put that in the actual OfferMind room. I guess I'll put it on the doors. We're gonna put it on the doors, Christopher Voss, that's awesome.\u201d
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What's up! Okay, I am super excited for this, I was supposed to get this out yesterday. I worked on it the second half of the day, and then my wife came in and started knocking and she was like, \u201cHey, you're supposed to be at the dentist.\u201d And I was like \u201cOh, crap!\u201d So I ran to the dentist. The receptionist acted like she had to go check to see if there was space for me and then when the dental hygienist walked around the corner to take me back she was like, \u201cUh yeah, this is super slow, you coulda walked in at any time.\u201d And basically, the receptionist was being kind of a jerk to my wife. Anyways kind of a funny story, anyway.
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Hey, so it didn't get out yesterday. So I just finished it. Now one thing, I just wanna teach you guys somethin' real quick here, okay. Before I actually dive in and show you guys how to get your free ticket. For those of you guys who bought your book through my link. An absolute unanatomical butt ton of you have been reaching out, (that's a technical term), asking if you can buy a ticket and the answer is \u201cNo, not right now.\u201d
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Let me get my whiteboard. We went and we rented this room, We rented this room that was a 150 person space room and I was like, \u201cThis is super cool, I bet we'll have maybe 50, maybe 100 people.\u201d Okay, I sold 375 books. That's a lot of tickets!
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I was like, \u201cWe gotta double the size of the room.\u201d And then 'cause I know some of you guys are International and you don't want to make the trip over (and I totally get it) I said I'd give you guys the recordings.
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(Goes to Whiteboard) Okay, now the funnel that I just built is not in the Funnel Hacker Cookbook. The Funnel Hacker Cookbook is fantastic. This is a fantastic book. It\u2019ll shortcut a lot of the learning time on what funnels work in what scenarios. However, you have to understand that when I say that I build 500 funnels when I worked at ClickFunnels, that's true - but only maybe 100 of those were actual revenue funnels. A lot of them were more what I call fulfillment funnels.
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A fulfillment funnel is something that can be used internally. It's kind of like what I just created right now. So when I create a funnel that doesn't exist, there are not many people I can funnel hack. You have to think of this scenario that I'm in right now. I created an event funnel, but it's not actually a standard event funnel. This is the hard part.
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Yesterday, I had to think through how to actually design this thing. When you think 'em through, you think through what the main objective is. In this case, I need people to RSVP. That's the main objective. I need people to RSVP because we are negotiating back and forth with the actual event person to extend the actual size of the room. Ya know what I'm sayin'? It's been a bunch of fun. Anyway, it's been a bunch of fun.
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It's not necessarily to sell tickets, I just need people to RSVP. Holy crap guys, tons of people have been asking to buy tickets. Lot of people at ClickFunnels. ClickFunnels execs, which is really fun. There might be several surprise ClickFunnels people there which is very, very cool. They've been asking, \u201cHey maybe I could swing in.\u201d I was like, \u201cAbsolutely!\u201d I'm not gonna charge 'em, relationship-wise why would I? I'm just, \u201cYeah, dude, come on by.\u201d Right, you know what I'm sayin\u2019!
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Anyway, there are two things I need to do here\u2026
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Some of you guys want extra time with me, so there's the option to do that. On the second night, there's gonna be a private VIP dinner where we can just hang out and network, and you guys can ask any question that you want, little more of an intimate setting - that'll be cool.
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There is the, oh, did you guys see, I haven't shown you guys the shirts yet, the Capitalist Pig shirts I went and got created - super stoked for those. So many fun things are going on.
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So \xa0\xa0two things that I'm trying to get done here. There are two objectives.
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#Number one if you got a ticket, if you got the book through my link, I need you to RSVP in general.
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#Second thing though, is if you want to upgrade to a VIP, so you can sit close.
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(Phone Rings:) \u201cStupid phone calls, I freakin' hate 'em.\u201d I never answer my phone! Don't ever try and call me, I don't answer for anybody except my wife. Even then she and I Vox.
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Anyway, so of course, I'm the offer creation guy. There's a specific offer around becoming a VIP in general. But think about what I'm trying to do with this. The funnel that I'm creating\u2026
Good funnels have one objective, that's the reason a funnel works. Each page has its own specific focus. Each page, just one thing.
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The thing that makes something turn from a funnel back into a website is when you have multiple exits from a page. A funnel works because it\u2019s a funnel - there's only one way to progress forward. There's only one way to move on.
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So what I created was kind of a hybrid between a website and a funnel at the same time. Does that make sense?
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So think about this for a second... And this is one of the reasons why so many people whose funnel will not do well... \xa0They will create too many exits inside of their funnels.
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Here I have two objectives:
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#Number one: I need everybody to come through and RSVP.
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#Number two: Then some of you guys, if you want more of my time while you're here, you can upgrade to a VIP ticket. So there needs to be some kind of a breakout.
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Does that make sense?
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So when I go through this and I'm actually creating and designing something that hasn't existed before, what's I'll do is I'll take elements inside of the Funnel Hacker Cookbook - I helped to write a lot of this, but I don't open this up anymore... but what I'll do is I'll go through and I'll think through, \u201cOkay I need a page to do this... I need a page to do that... I need a page for this\u2026\u201d and I will design and I will make up a funnel as I go. I've done this many times.
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So the first page, what I did is I created a page that said, \u201cHey, check it out, you got two options here. Number one you could just straight up RSVP, or number two you can upgrade to VIP.\u201d
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There are two buttons below the video. The first button says, \u201cHey, Stephen I don't want to upgrade, just give me my RSVP ticket.\u201d I'm like, it's totally fine, understand that you're not going to sit towards the front, that's okay....
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When you RSVP through this funnel, I encourage you to RSVP slowly so you can see what I did with this. I did not just slap together a page. This is a full funnel that I've built in the last 36 hours.
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So this is the first page, and I built it as a sales page. That means ClickFunnels is not looking for data on it. Does that make sense? If it's opt-in page, and there's not an email form on the page, sometimes that can trip out of the ClickFunnels editor.
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So I build it as a sales page because there's no requirement. It's literally a shell. I can put whatever I want in there, and I can direct people wherever I want to. Does that make sense?
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So this first page is just a \u201csales page\u201d page type. It's a sales page.
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I'm gonna walk you guys through the actual funnel here in just a second here. So stick with me for just a second.
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The next page, here's the VIP upgrade - this is an order form page type. Now that means that ClickFunnels is gonna look for credit card details. It's gonna look for email contacts.
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All profiles inside of ClickFunnels are email based. All contacts are email based inside of ClickFunnels. If there's not an email, the contact profile does not exist so I have to make sure that it has those kinds of things in there so it's like, \u201cSweet.\u201d
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Then after that, there's a thank you page, just merely to confirm the fact that the purchase has gone through. It always makes me a little nervous whenever it skips those pages. You can do it without it, but I always like to.
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Anyway, right, here is the order confirmation page. And then after that is the RSVP page. So what I did is I said, \u201cCheck this out, if you want to upgrade to VIP, all you do is you click here\u201d and it will shoot you straight over to this page right here. You'll just go right over.
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If you click this button though, it\u2019ll sidestep the actual payment step and shoot you right over here. When you do upgrade though, there's an email that gets sent out. Again pushes ya right back to the RSVP page. All roads lead to this RSVP form.
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And then I was like, you know what, I could use a software like Eventbrite. I could integrate with that. Eventbrite or EventDay, they are great software for events - especially when they get kind of biggish like this one. But instead, let's just use Zapier. So what I did is I set up a Zap so that there are two different Zap inputs.
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I'm just telling you guys the structure of how I built this so you can guys can see more of how I pulled it off.
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So if this Google Sheets, there's two Sheets that are goin' on. The first Sheet is I need to be able to collect and separate out just those who upgraded to VIP. So there's a Zap, a Zapier. And whenever you upgrade on this page right here, it goes into a specific tab.
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There are two different tabs - so it's the same Google Sheet, one tab is the VIP people, and one tab is the standard RSVP people. So one side, upgrades right there. And it shows all the data right there. That's awesome because I am making you guys t-shirts.
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I'm making you swag. We're getting lots of crazy cool stuff. I hate crappy swag, I hate cheap swag.
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That's one spot. So this one tab inside right here that's just VIP. That's comin' right over here from this upgrade piece.
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There's a second tab though. I'll put it on this side of here just so you guys can, so you guys can see better. \u201cAll funnel building is with crappy drawings on a whiteboard. And very imperfect boxes.\u201d
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The second one though is from this - it's a Wufoo form. Honestly, I didn't need the Wufoo form. I could use something else. I just made it because it's super fast. You can use the standard input fields inside of ClickFunnels, but there are a few things that I really like about Woo-fu. It's so fast, so anyway.
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So what I did is as soon as you fill out this RSVP form, and I tell you, \u201cLook, I'm gonna ask your t-shirt size.\u201d That also sends to the same Google Sheet, but just on a different tab. Does that make sense? That way I have gone Google Sheet where I can look up everybody's information, their name, their email, when they bought, what time they bought - meaning the book. Have they been verified? Meaning did I verify the fact that they actually did get a book through my 30-day link, or are they trying to be sneaky and get on in... We're gonna not allow that obviously.
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This event is pretty packed already. So anyways, if somebody shows up without a ticket, we can't accept you. You'll get turned away at the door.
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But anyway, it's exciting, very very exciting. She's like, \u201cWell I think we can extend the room to maybe like 300.\u201d I was like, \u201cLady, there are 386 confirmed tickets.\u201d Alright, this is big, right, it's huge. I just barely got Russell's AV team, the same one that sets up the 2 Comma Club Coaching events and the Funnel Hacking Live events - you know like the stage.
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Man, when you walk into a stage at an event room, you need to go to a different place. It should transport you mentally to a different state the moment you walk in. I hate crappy event setups.
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So if you guys have been listening and paying attention to me at all, I always teach with affiliate cash that's straight affiliate cash. Never take profit from it. I take all affiliate cash and I dump it right into something else so the asset creates an asset.
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So this is a lot of cash that this affiliate thing pulled in, which is awesome. It means I can afford to hire the really really expensive extremely nice stage setup, very nice AV, incredible videographers. And this is exactly what I'm goin' for. So I'm excited to have you guys.
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So if you are interested in it at all, I'm excited, I'd love to have you guys if you wanna upgrade to VIP. I just want to show you guys how the whole thing works.
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So now I'm actually gonna move over to my computer here\u2026
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And because we're at Funnel Hackers and I teach you guys how to funnel hack, I did take a piece of paper and tape it to the top of the URL so you don't try and sneak on there ;-)
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Shortly, like immediately after this video ends, I'm gonna email all you guys who bought the books through my link. I'll send you guys this RSVP funnel. It's basically an RSVP funnel. It's not necessarily an event funnel, but I have all the details in there. It'll have all the pieces that you guys need. It'll have where it is, the times, the dates. At the bottom, there's always an FAQ section.
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Anyway, what I wanna do real quick is let me flip the camera and I'm gonna walk you guys through the actual funnel so you guys can see it.
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Now that you saw the layout, now you saw the draw out of it on that whiteboard of what it looks like and what's happening and what's going on. Now you guys actually can see the funnel. Check this out. Alright cool. This is the OfferMind.
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You guys like that with a piece of paper on the top? I know you... Because you're like me! ;-)
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(Replying to FB Comments)
\u201cAlright. What does that weigh? The same as a crap ton? Yeah, an anatomical butt ton is about the same amount as a crap ton. Exactly right, Dan.\u201d
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Alright, so this first video is incredible. Anyways super cool. \u201cDiscover what offer and sales message your market has been asking to pay you for.\u201d This is a different way to think about this whole game. This stuff I'm gonna share with you guys, no one teaches it. It's not in like, it's not in a book. Someone was asking me like, \u201cStephen where'd you learn all your stuff for your offer stuff?\u201d I was like, \u201cWell I've coached 18,000 people in the process, built 500 funnels and tons of millionaires have been created because of it.\u201d You see what I'm sayin'? I'll just stand in front of a \xa0\xa0anyway. I don't know a book. That's why I'm writing a book.
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Anyway, this video is fantastic. I encourage you to watch it. (Video on the 1st page)
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Reading The Copy: \u201cThank you for buying the 30 Days book through my link. You have a limited time to RSVP.\u201d \xa0
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It's because we need time to get your swag. You have to RSVP by the end of Sunday at midnight or I can't keep your free ticket. You understand? Does that make sense?
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Meaning I'm saying, I'll be forced to just send you the recordings. I encourage you to come to the event. There's something about being in a room that has changed my life. I love going to events.
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Here's all the details, \u201cwho, what, where, when, why, how, where it is.\u201d
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Here's those two buttons I'm talkin' about. Look I don't wanna upgrade. You're like, alright. Or you're like hey yeah, I do wanna upgrade. I'll there in a second. What's your gonna get. Of course, I'm gonna make this. I am the Offer Creation guy. It's VIP has its own, anyway. It's got its own offer. What you get:
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- The private networking dinner with me on the second night. Location, time to be determined. And I'll tell you guys exactly why that is (That's a strategic reason) in the future.
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- You'll be the first to get the event recordings as well.
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- The paparazzi wall picture with me.
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Guys, there's gonna be like three or four hundred people there. And I want you to be there. I'm really excited to have you, anyway. I'm pumped to have you. If you're VIP though, I can guarantee that we'll be able to take pictures and spend some extra time together.
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If you're not, I can't guarantee it. I'm not saying I won't, but it's just a lot, it's a lot of people.
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It's only me on stage for two days. I'm used to doing them okay. The FHAT event was three days, pretty much just with me the entire time. I'm not nervous about the energy output - usually, the audience gets tired before I do.
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But anyway, to upgrade it's 197. There are only 60 VIP places available. That's how the room is going to be set up. It's not a hoax. There are 60 spots.
And anyway, a little bit more on why I'm doing what I am.
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And then I've got a whole bunch of testimonials in here.
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Now people ask me a lot of times, they're like, \u201cStephen, what if I'm launching something that I've never done before and I don't have any testimonials.\u201d I get it, have I done an OfferMind before? No, I haven't.
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FB COMMENT: \u201cCan I have the link to this funnel?\u201d No, I will email those people who bought the book through my link. They are the ones who are getting this funnel. We're not opening up public purchases for tickets because there's literally no space.
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It depends on how many people who bought the book don't RSVP. So that's why you have to RSVP by the end of this Sunday night because every messaging platform is exploding right now, \xa0\u201cStephen, I didn't buy it, can I still get the ticket? Can I still come to the event, can I still come to the event?\u201d \xa0Like, \u201cNo, it's a spacing issue. Literally, it's a fire marshal issue at this point.\u201d It's gonna be super fun, I'm so excited about it.
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I'm naturally an introvert. Events for some reason with people like you guys, I get excited about. But anyway, this will be a bunch of fun, so anyways. So no I can't give you the link, I'm not gonna, that's why the paper's there so you can't find the link.
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But some people have asked me like, \u201cStephen, what do you do when when you are selling something that you don't have specific testimonials for?\u201d What you do is you switch the question. And the question is, \u201cWhat is it like to work with Stephen?\u201d Or \u201cWhat is it like to learn from him on other courses?\u201d And that, you can get testimonials around.
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Check this out. Alright, so these are all videos, each one of these specifically, just super cool...
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Hey, I need more women testimonials. Look these are all guys! That's why I put the one up here. She, this is amazing, oh my gosh, the one from Angela, this is absolutely incredible. I kinda have a lot of guys in here which is awesome. Fellas, you're looking great - but the women tend to sell that a little bit more.
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FB COMMENT: \u201cNo. You're definitely not an introvert!\u201d Not in front of you. In front of everyone else, I definitely am.
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Still not convinced? So some of us like to go consume testimonials, not through video. This is awesome. \u201cHighest gratitude, Steve Larsen.\u201d
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Check this out, this guy, he went and he got, anyway, this guy did 30 grand his first shot with it.
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FB COMMENT: \u201cI found the secret link, Steve. Sorry, but I'll keep the secret, not gonna give it away.\u201d Cool. We're gonna verify everything because it's not fair that people actually did get my the book through my link if someone sneaks in, you know what I mean.
So anyway... \xa0HEADLINE: \u201cWhat Are You Most Excited For?\u201d Then I pulled in other comments people are excited about.
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And down at the bottom, I took a page from the lesson and the book of Funnel Hacking Live, and I went and I grabbed both FAQ topics from Funnel Hacking Live to make sure I hit all the topics that they use.
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And then all the topics from Dana Derricks, tons of them, you know what I mean.
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So anyway, cool. Sweet, so that's it. So that's the first page. So you're gonna come up here, and any one of these like, \u201cYeah I wanna upgrade\u201d or whatever. Right, it shoots you back up here to the top, one of these.
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So you say, \u201cHey, let me upgrade.\u201d Right if you go, let me go upgrade, it will come right here. And you come in and like the 60 spots available. I'm gonna shut that off afterward.
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Any way you fill it out, it's super simple, especially an event funnel guys, it's like the FAQ section is important to have on the bottom of literally every single page. That's a super, super key thing there.
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Anyway, here's the next page afterward. \u201cBoom! Welcome to OfferMind VIP.\u201d Now, these are simple pages. The first page is always the hardest one to create. It's the one I spent literally an entire day on. Here's RSVP form, check that out. Yeah, there's the Capitalist Pig shirts!
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When you guys show up, I will give you guys the Capitalist Pig shirt which I'm super stoked about it. I went and I got one created. It's actually Russell's designer that got it all set up which is super cool. He designed it and put it all together and I've got the same printer that ClickFunnels uses for their shirts as well which is awesome.
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So anyway. It's cool! I bought capitalistpigshirts.com. In the future, I'll sell 'em like out there and stuff and we'll do swag drops and stuff like that. But for right now I'm not gonna be able to do that. And then if you're VIP I'm giving you guys an \u201cIt's Monday Baby!\u201d shirt which we're designing right now which look so cool \xa0- so anyway. That's just for VIPs though. Anyways, guys, there's a bunch of other stuff as well\u2026
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I just wanted to deep dive real fast, or shallow dive I guess, into what I'm doing on there.
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So when you go in and start looking at the page, make sure you look at, I want you to see like what I did.
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Does an RSVP funnel exist? Not really, but what I'm trying to say is that this game is far more fluid when you understand the marketing behind what makes things work.
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I was very afraid to do anything outside the mold of funnel building when I first started funnels.
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Three or four years ago I was like, \u201cWell that's, this page here, didn't exist before. Or over here, this element is different than the one they had. It's not gonna work.\u201d Like \u201cNo, No, No, No!\u201d We need to understand what's really happening behind it. This game's far more fluid than you might expect.
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Boom! f you're just starting out, you're probably studying a lot. That's good. You're probably geeking out on all the strategies also, right. That's also good.
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But the hardest part is figuring out what the market wants to buy and how you should sell it to them. That's what I struggled with for a while until I learned the formula.
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So I created a special mastermind called an OfferMind to get you on track with the right offer and more importantly the right sales script to get it off the ground and sell it. Wanna come?
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The small groups are on purpose so I can answer your direct questions in person for two straight days. You can hold your spot by going to offermind.com. Again that's offermind.com.