SFR 186: My Latest Free Lead Source...
Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio.
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Today, I'm going to share with you guys my latest source of free leads.
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I spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business.
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The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer.
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Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.
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My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, everyone?
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Hey, I'm excited about this. This is actually - I'm going to actually cut over to a video real quick that I did inside of my group. And what I want to do is share with you guys, is how I added almost 3,000 people to my list in the last, I don't know, it's only been like seven weeks. I'm not promoting at all. I'm not. Anyway, it's been really, really cool.
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I want to share with you guys what I've been doing, and it's a video that I did in my Facebook group. I walked through the strategy itself. So you're going to see me there, I think I'm jamming out to music for a little bit. But anyway, I think you guys will really like it.
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It's been super, super helpful. It lets me tie in some automation where I can grab leads out on Facebook and push them into my ClickFunnels list automatically and straight into action funnels - which is super epic.
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So before I spoil it, let's cut over there so you guys can see it in action. Bye.
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So every day I go in, and it's my habit, every single day I jump on in, and I bring people into the group.
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And what I'm doing... (Replies to FB comments) Hey, what's up, how's it going? James, how you doing, dude? How's it going, Carrie?
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So every day, I go in, and I approve people into the group.
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When I first started, there was this big rush because I had launched and the hot traffic always comes in. But it's consistently brought in anywhere from 20 to 30 to 40, sometimes 50 people a day.
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Now we're hitting like a 100 people a day trying to join the group - which is awesome!
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(Jamming to music) Makes me want to go longboard.
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Man, I used to bomb hills growing up on my longboard - barefoot. Like 45mph with my brother following me behind in a car so he could clock how fast I was going. It was stupid- don't do that.
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Alright, let me pause that (pauses music).
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Okay, so I've been going in, and you have something that you're selling, it's all about list building strategies. Even before we have something to sell, it's all about list building strategies...
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The only asset that is actually on the internet, the only asset you have in general is the list... not the product... not anything else.
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And I just barely went through this.
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About three or four months ago, I went in, and there was a company I was doing stuff with, and it turns out that they were not a good company. They were like stealing from people and crap - and I had no idea.
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And because I had a list, I could pick up, and I could move to something else, and it was not a big issue.
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If I didn't have a list, if I didn't have a following, it would have been an issue.
The list is the asset. The list is the ONLY asset!
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And so what's interesting is when you have something to sell, then it's all about putting more people into the pipeline...
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There's only 3 ways to grow a company. And I can't remember, who said this, I think it was Jay Abraham -I think so. He said, "There's only 3 ways to grow a company. Let's write them down here, so we all got them.
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3 ways to grow:
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#1: The first way to grow a company is just to get more customers.
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#2: \xa0the second way to grow a company is you just get them to pay more money.
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#3: The third way to grow a company is you just get them to pay more money, more frequently.
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That's it! That's all it is.
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So when you have something that you are actually selling ... you've got a product up here, and the product is like, "Whoo check it out, I've got a sweet product" - that's the only way you can grow it:
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#More customers.
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#More money.
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# More money, more frequently - or money more frequently, i.e., increase the frequency that they're actually paying you.
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So that's what I have been doing.
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The reason that I ask for people's email address before I let them into my group is for several reasons from a business standpoint:
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#1: It's a symbol to me that they are willing to exchange something for the value I give.
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If someone can't give me their freaking email address, (you guys know the value I drop in this group) I'm not going to let them in the group. If they're like, "You know what, I'm going to see if this is worth it?" "No! Wrong order!" I don't even care.
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I had 102 people ask to join the group today, \xa0and when I whittle out all the people who didn't give me their email or didn't agree to not self-promo, it went from 102 people down to 72. And that's pretty accurate - it's about a third.
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A fourth, to a third of the people who ask to join the group every day, I'm rejecting. I'm like, "Nope, you're gone. Nope, you're gone. Nope, you're gone. Nope, you're gone." Isn't that interesting? So I'm rejecting them. I'm getting rid of them. That's one of the first barriers to entry I have.
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Six months ago, seven months ago, the only way I was building a list was by pushing people over to a squeeze page, but what I do now is I ask people for their email address as a symbol to me that they're willing to contribute to this relationship. \xa0Because what I drop in this group...
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A lot of you guys have stated that this should be a paid group, and I know that. This is a place for me to geek out and nerd out when I learn stuff. I'm like, "This is sick." There's no one for me to talk to. You know what I mean? \xa0I don't work at ClickFunnels anymore, so you guys are, like \u201cfor me."
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It's like "Oh man, I want to be able to share some of this cool stuff that's going on."
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And so anyway...
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#1: It's a sign to me that they're willing to contribute to the relationship, so I ask number one, for their email address. That's the first reason why.
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The second reason why I ask for people's email address is because of this...
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Now I want to share something cool with you guys, and a cool resource I've created for you guys.
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I don't think a lot of you guys know about it yet - that's the reason why I'm telling you guys. This is why I'm doing this, okay?
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(Facebook comments)"We are your coworkers now."
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It's so funny, you guys. I go in, and I start reading all the responses. \xa0It takes me a minute every day to go in and read.
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They agree to give me their email address and agree to not self-promo. I'm not trying to keep people's opportunities away from them. I just don't want the group to become a massive spam fest. That drives me nuts. I've been in so many other groups like that.
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I'm part of way too many groups that I need to get out of, where it's just like, promo, promo, promo, promo, promo and I'm like \u201cHoly crap!" Or spam, spam, spam, spam, spam, spam. Okay, clearly the dude had no idea what he was doing and wrote that sales message where it literally was just spamming me.
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Now, I love spam, not just the food. It's actually pretty good with eggs and rice. Awesome stuff. Good Polynesian style, right there. But the actual spam itself for marketing, I like to read that stuff. I like to go in and see what they're doing. Especially when I can tell it's been running for a while - then something in there is working.
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But, man, like if it's not targeted correctly, then I freaking hate spam as much as everyone else.
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So what I've been doing, is I've been going in and asking people not to self-promo. And some of you guys have been great. I really appreciate it. Anyway, if somebody is spamming, you know I kick them out, and I ban them for life. I've done that to many people.
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So, thank you guys for being awesome.
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I'm not trying to create this scary place where you can't post anything. But some people are obviously trying to get in and farm from the group. That's not the purpose of the group.
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I'm just trying geek out and show cool things and teach the science of selling online, you know what I mean?
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So anyways, that's the reason I ask people not do the self-promo thing.
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#2: The second reason why I ask people for their email address is I'm list building.
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If we go through and think about what I'm doing up there now that I have the products - \xa0now it's more about building the list itself. I always keep that moving and keep that growing.
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So I wanna share with you guys what I do with the emails I collect. Is that cool? Is it alright if I over deliver?
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(Looking at FB comments) How you guys doing? I haven't really looked at the chats yet, How you guys doing? 'Sup Nick, how's it going? "We'll keep you sane." Hey, thank you so much. "Would you get a dog?" Probably not. Uh, what's up, Jeffrey - how you doing dude? 'Sup Daniel, how you doing? Zack, oh what's up, Zack! 'Sup guys!
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Hopefully, you guys are doing fantastic here.
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I wanna share with you guys what I have been doing with the email addresses - 'cause I haven't actually launched the thing that I'm asking for yet. I just wanted to see if it'd work, and it is. \xa0So now I just gotta build the thing. It's totally Steve Larsen style. Okay, so this is it...
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So I wanna share with you guys real quick...
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If you guys go to bestmarketingresources.com - I went through my actual business bank statement, and I listed out all the resources, tools and software that I pay for, it's over 50 of em'.
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Two or three are the ones turn in a massive 80% of the revenue, and some of them are just these cool little things that either save me time, money, energy or resources. Some of them make money.
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So anyway, what I decided to do was actually go in and film a strategy video for each one of the resources I use so that you can see why I use them. Then my affiliate link is right underneath, so if you got value from it, it's right there for you.
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It's a cool place where you can just see what I'm doing, and why I'm doing it.
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For Example:
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>What are the resources I use for content?
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>What are the resources I use for my team management?
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> What are the resources I use for funnel building?
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>For content creation?
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>For any other aspect...?
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So I went through, and I categorized all of them and filmed a strategy video for you guys. So you can see me talk more about the tools...
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But I just wanna share with you guys what I'm doing with these emails:
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Yeah... yeah... Aw yeah. We need some (turns music on). Okay cool! Ready? This is epic. Check this out. Okay. Alright!
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Now, if I'm right here in The Science of Selling Online, I'm in the actual group right here. Check this out. I go in, and I clean out... I gotta look at the screen, my computer screen, not my phone screen. (Going into Group Funnels Software)
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Alright, I go in, and I clean out all the emails. There was a 102 this morning, after all the people who didn't give their email, which is not a good sign for me, like crap, this is a two-way relationship not one way, right?
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I do not believe the customer is always right, whoever said that is dumb. So I find the right people. That's one of the ways I farm out and know if they're gonna be right. They could have just given me their freaking email.
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So I go in, and I farm out all the people. I decline all the people that are not actually gonna be in, who don't give their email, and then I decline all the people who don't agree not to self-promo. And then this is what I do. Boop! What! What is going on? Oh, My Lanta.
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It's getting all these people automatically, what? Check this out!
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So it takes a moment, it's going in and its grabbing in all these emails. Check this. This is nuts - the craziest list building thing ever,
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I have added almost 3000 people to my list - FOR FREE, because of this strategy. Boom!
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Now it's gonna stop. Now I'm gonna come right up here, and I gotta be careful of this because it will show the emails. I'm trying to be careful about people's data...
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But when I click "view data," boom! Look at all that data.
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Now I gotta go, and I gotta click on a Google Sheet, and I'm gonna push all that data, all 72 of those, bam, over to a Google Sheet.
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Bam, it's on a Google Sheet now.
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And what I did was I set up a Zapier, and so the Zapier goes in, and it collects any data to add it to that Google Sheet automatically.
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It goes, and it adds to, it pushes the data into a ClickFunnels list. Boosh!
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Okay, check this out... this is what's really going down...
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If any of you guys have an FB group - \xa0easiest list building ever!
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So I've got the Facebook group right here, and I'm asking questions and asking for peoples emails. When they fill out their email, I go in, and I click on the special button.
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If you guys wanna know what it is, go to bestmarketingresources.com, and look at the Group Funnels strategy video. It will teach you everything that I'm doing more in depth, and it will also give you some cool goodies if you use that link below - I think I think so.
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Anyway, alright, it's called Group Funnels.
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What's cool is that it auto accepts everybody who's left in there and parses all that data, and pushes it over to a Google Sheeta and sorts it.
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Then what I do is I have a Zapier, (and Zapier's free up to a certain level, and I think you can do this for free as well.) I go in and a Zapier, as soon as the Google Sheet has new data, it automatically pushes that data through Zapier.
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ClickFunnels just barely started accepting incoming data. This is a huge deal because it means I can automatically add people into a ClickFunnels list and put them on an Actionetic sequence.
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The next thing, now that I know its working and people actually into the group, and they love this stuff, now it can go in, and I can actually create, an onboarding sequence when people join my Facebook group.
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You guys have to make like explosion noises with me, okay! That's freaking nuts!
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I have added 3000 people to my list FOR FREE \xa0(I have not paid for them) in the past like seven, eight weeks alone. That's nuts. I didn't pay for any of em.
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Now the cost is having like a sweet,
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\xa0The cost is time adding to the group. But that's what's been intense because I can go in and I can do all of these things inside of Actionetics. I can do all of the things inside of ClickFunnels. I can do all the things that I need to be able to onboard them.
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So the next thing that I've been doing, if you think about my value ladders, which are over here on this side of the board... I'm not gonna show it all to you, but on this side of the board is the actual value ladder that I'm building out right now. \xa0Watch what I'm doing, and you'll see how I'm doing it.
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All this stuff, all the content creation that I'm doing is down here at the bottom, and then I've got "this product" and "this product," and "this product."
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This series is meant to introduce everybody to:
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#My podcast.
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# The blogs.
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# Affiliate outrage,
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# The free opt-in course...
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If you don't know what that is, go to freeoptincourse.com it will teach you guys how to get opt-ins which is awesome.
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All the stuff that I have for free to get you indoctrinated - then also pushes you up to different varying levels inside my value ladder. This is an introductory funnel. And it's because of the sick Group Funnels software and Zapier that I've been able to do this. It's been its been freaking nuts!
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I've been testing it for the last few months here and its been working out really well- \xa0it's now a symbol to me, go build that onboarding sequence.
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In the next little while, you guys will see me do that - which is awesome.
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Doing things like OfferMind is a strategic move for me. \xa0I'm not just like, "Hey, I should do an event." \xa0Watch what I'm doing and how I do it. I'm doing things like... you don't even know about some of the other things.
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So anyways, will see just watch what I'm doing, I'm running 6 different campaigns. I like to run them like football plays.
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I know if I run them:
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#People get results in their businesses and in their lives.
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#My cash goes up - which is awesome.
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# My following increases.
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Everything that you want in a business, right? These three things happen.
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# I get more customers.
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# I can charge more money.
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#I get more money more frequently.
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It\u2019s the same like six marketing campaigns that I'm running!
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I'm not talking about Facebook ads. Facebook ads are not campaigns. That's not a campaign. That's why I've been asking for people's emails!
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Watch really carefully what I'm doing because there's a value ladder that I've been building out and the pieces are now in place so we can go full circle with the whole thing. What's up? That's awesome.
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Hey, wish you can geek out with other real funnel builders, and even ask questions while I build funnels live?
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Oh, wish granted!
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Watch and learn funnel building as I document my process in my funnel strategy group. Its free, just go to thescienceofselling.online and join now.