From selling berries to selling SaaS with Mikita Mikado of PandaDoc

Published: Feb. 27, 2017, 2:25 p.m.

Mikita Mikado started out on his entrepreneurial career, selling berries he\u2019d picked in his home Belarus, and now runs PandaDoc, a Series-A funded SaaS business in San Francisco. Clearly there\u2019s a LOT that happened between those two points of Mikita\u2019s life. I joined him to try and understand some of the things he\u2019s learned along the way. In our discussion, we cover: - How activities from his youth translate to his business today - How his long-term business relationship with co-founder Serge works successfully, and how the complement each other - Why he\u2019s so passionate about making business transactions and contracts less painful - What metrics are important to the team at PandaDoc, and how they\u2019re actionable - The books he\u2019s learned the most from (which you can find on blog.chartmogul.com)