B2B SaaS Revenue Attribution with Lars Grnnegaard of Dreamdata
Blog posts, case studies, ads, and conferences are fantastic ways of attracting leads and generating revenue. But, how do you know which of your top-of-the-funnel activities led to that revenue? With a complex sales cycle, that\xb4s not an easy task. \n\nIf this challenge sounds familiar to you, listen to this episode of SaaS Open Mic. My guest today is Lars Gr\xf8nnegaard, the co-founder and CEO of Dreamdata.