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Julian Martinez, marketing director at Maestro Conference, the webinar platform used by Hilary Clinton and Bernie Sanders. Julian\u2019s spent 7 years building marketing programmes from scratch. Listen as Nathan and Julian talk webinars, and the nuts and bolts of building a marketing strategy.

Famous 5
Favorite Book? \u2013 Monkey Business
What CEO do you follow? \u2014 Eoghan McCabe
What is your favorite online tool? \u2014 Intercom
Do you get 8 hours of sleep?\u2014 Maybe
If you could let your 20 year old self know one thing, what would it be? \u2014 To start travelling more, date more girls, and pay more attention in class

Time Stamped Show Notes:
01:20 \u2013 Nathan\u2019s introduction
01:50 \u2013 Welcoming Julian to the show
02:00 \u2013 Why Julian left Bid On Fusion to join Maestro Conference
02:40 \u2013 Choosing between family and work
03:04 \u2013 Julian joined Maestro Conference in 2016
03:20 \u2013 Hosts interactive webinars and conference calls
03:45 \u2013 Obama, Hilary, and Bernie Sanders all use the platform
04:14 \u2013 \u201cA sexier version of GoToWebinar\u201d
04:30 \u2013 It\u2019s possible to generate breakout groups of 2 from a group of up to 5000
05:05 \u2013 Between 1,000 and 2,000 paying customers
06:00 \u2013 Julian\u2019s the first marketing hire - most investment has been in the platform
06:20 \u2013 Team of 15 full-time people
07:40 \u2013 Currently around 30% churn rate
08:30 \u2013 Based in Oakland
09:05 \u2013 Marketing budget for February was around $3000
09:30 \u2013 Julian wants to implement paid social media advertising and SEM
10:00 \u2013 Currently around 10% conversion
10:40 \u2013 Raised around $2 million total
11:11 \u2013 MRR of $90k in February
12:30 \u2013 Goal is now to follow up exposure from nominees\u2019 campaigns with paid social
15:13 \u2013 Famous Five

3 Key Points:
Take advantage of all the resources you can find. Do more with what\u2019s around you.
Build a marketing strategy around the exposure you already have.
If you\u2019ve just joined a company, take time to clean the slate before kicking off your own projects

Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives