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Fritz Heffinger, President at OutCold, an action media company that specializes in creating unforgettable brand experiences in the most unexpected ways. Listen as Fritz outlines the origins of his company\u2019s unique name, and why action media exposure is changing how businesses approach branding and outreach.

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Famous 5
Favorite Book? \u2013 None
What CEO do you follow?\u2014 Steve Dime
What is your favorite online tool?\u2014 Asana
Do you get 8 hours of sleep?\u2014 No
If you could let your 20 year old self know one thing, what would it be?\u2014Don\u2019t take life so seriously.

Time Stamped Show Notes:
01:11 \u2013 Nathan\u2019s introduction
01:27 \u2013 Welcoming Fritz to the show
01:36 \u2013 Named after the movie \u201cOutCold\u201d
02:12 \u2013 How OutCold makes money
04:18 \u2013 Dive right into unique forms of marketing and communication
05:29 \u2013 Depending on the variety of experience, they charge between $300-600K
06:35 \u2013 Revenue in 2015 was $2.5M
07:34 \u2013 11 Full-time and 400 Part-time employees
08:03 \u2013 Take advantage of local people and resources
09:14 \u2013 Nathan talks about future plans\u2014Public or Bust!
10:05 \u2013 The technical aspects of converting a shipping container into livable spaces
11:03 \u2013 Making the leap from $2M a year to $10M a year
11:30 \u2013 Media space isn\u2019t a personal connection\u2014the tide is turning
12:19 \u2013 Fritz@OutCold.com

3 Key Points:
Employ local resources\u2014people, businesses, etc.
Start building real relationships with your customers.
Life is for living, not sweating\u2014stop taking it so seriously.
Resources Mentioned:
Edgar \u2013 Nathan uses Edgar instead of other scheduling tools\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\u2019t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
OutCold \u2013 The 2001 movie Fritz named his company after

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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