EP 436: $4.5m on Ebay, Now SaaS Hits $25kMRR to Help Sellers Sell on Ebay with Crazylister CEO Victor Levitin

Published: Oct. 2, 2016, 9 a.m.

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Victor Levitin, co-founder and CEO of CrazyLister. Prior to CrazyLister, Victor ran a retail business that he drove from $0 to $4.5M in revenue in just three years. In fact, it did so well it won an eBay award for highest conversion rate. Victor channels his eBay retail experiences through a blog called \\u201ceBay Sellers Journey to $100K a month\\u201d where he helps eBay sellers avoid mistakes and grow their business the right way.

Famous Five:

  • Favorite Book? \\u2013 Elon Musk Biography
  • What CEO do you follow? \\u2013 Alex Turnbull
  • Favorite online tool? \\u2014 Intercom
  • Do you get 8 hours of sleep?\\u2014 \\u201cAbout 7\\u201d
  • If you could let your 20 year old self know one thing, what would it be? \\u2013 \\u201cTeach myself how to code and learn the balance\\u201d

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Time Stamped Show Notes:

  • 01:37 \\u2013 Nathan introduces Victor to the show
  • 02:08 \\u2013 What is CrazyLister and how does it make money?
    • 02:16 \\u2013 Created for sellers
    • 02:50 \\u2013 Similar with creating websites
    • 03:28 \\u2013 Built-in to eBay\\u2019s API
    • 03:40 \\u2013 You have to know how to code to use CrazyLister
  • 03:49 \\u2013 Pricing scheme
    • 03:54 \\u2013 Plans based on the number of listings
    • 04:05 \\u2013 Monthly RPU
  • 04:20 \\u2013 CrazyLister is founded in late 2013
    • 04:33 \\u2013 Victor was 29 then
  • 04:40 \\u2013 Victor has always been an entrepreneur
    • 05:05 \\u2013 He was a seller before
  • 05:14 \\u2013 Shifted to software because of the entrepreneurial bug
  • 06:20 \\u2013 Shared equity
  • 06:40 \\u2013 Number of paying customers
  • 07:02 \\u2013 Total revenue in 2015
  • 07:15 \\u2013 January 2016 \\u2013 from premium to paid
    • 07:40 \\u2013 14-day free trial
  • 07:55 \\u2013 MRR
  • 08:50 \\u2013 Pricing on the website
  • 09:15 \\u2013 Actively doing customer development
  • 09:41 \\u2013 Metrics customers have to hit
  • 09:58 \\u2013 Growth churn per month
    • 10:08 \\u2013 Typical monthly churn of SaaS companies
    • 10:35 \\u2013 First month with monthly churn
  • 11:40 \\u2013 Lifetime value
  • 12:00 \\u2013 What are you going to pay for a new customer?
  • 12:28 \\u2013 Team size and located in Tel Aviv, Israel
  • 12:45 \\u2013 Self-funded or crowd raising
    • 13:01 \\u2013 Equity round
      • 13:22 - Valuation
  • 13:33 \\u2013 Victor feels they\\u2019ve exceeded the valuation
    • 14:20 \\u2013 Will never sell
  • 14:45 \\u2013 Content marketing drives traffic to Victor\\u2019s company
  • 15:47 \\u2013 August expenses
  • 16:20 \\u2013 Connect with Victor thru his LinkedIn or Facebook
  • 18:40 - The Famous Five

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3 Key Points:

  • Know your priorities and maintain a balanced life.
  • Keep moving\\u2014don\\u2019t stay in your comfort zone, stagnation is death.
  • Take care of your customers\\u2014know their needs and find out how you can help them.

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Resources Mentioned:

  • Toptal\\xa0\\u2013 Nathan found his development team using Toptal\\xa0 for his new business Send Later. He was able to keep 100% equity and didn\\u2019t have to hire a co-founder due to quality of Toptal\\xa0 developers.
  • Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks\\xa0\\u2013 The site Nathan uses to manage his invoices and accounts.
  • Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • LinkedIn \\u2013 Victor\\u2019s LinkedIn account
  • Facebook \\u2013 Victor\\u2019s personal Facebook account
  • Show Notes provided by Mallard Creatives
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