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Andrew Fischer. He\\u2019s a seasoned entrepreneur with extensive business development and sales experience in digital media and enterprise software or SaaS. He\\u2019s recently launched Choozle, a simple and digital marketing platform in the fall of 2012. Based in Denver, Colorado, Choozle is the world\\u2019s fastest growing digital advertising platform.

Famous Five:

• Favorite Book? \\u2013 The Hard Thing About Hard Things
• What CEO do you follow? \\u2013 Jeff Green
• Favorite online tool? \\u2014 Evernote
• How many hours of sleep do you get?\\u2014 7
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cI will probably reinforce the message of focus\\u201d

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Time Stamped Show Notes:

• 01:04 \\u2013 Nathan introduces Andrew to the show
• 01:35 \\u2013 Choozle is the fastest growing digital advertising platform because of Inc Magazine\\u2019s annual ranking
  • 01:45 \\u2013 It will be Choozle\\u2019s first year in Inc
• 02:02 \\u2013 Choozle became profitable last year
• 02:16 \\u2013 Choozle was launched in 2012
• 02:25 \\u2013 Revenue is between $5-10M
• 02:29 \\u2013 Team size is around 32
• 02:36 \\u2013 Choozle raised a small round
• 02:54 \\u2013 Choozle is a SaaS that installs on an agency level
• 03:07 \\u2013 The lowest level of subscription is $99 for an agency with one client and up to $2K a month for unlimited accounts
• 03:21 \\u2013 Average pay per customer is $300 a month
• 03:25 \\u2013 Choozle has 250 clients
• 03:30 \\u2013 Choozle offers hybrid-managed services
• 03:51 \\u2013 Choozle is also an ad-tech company, so they take a percentage of media
• 04:03 \\u2013 Media shares start at 40%
• 04:17 \\u2013 Choozle is a premium player in the space
• 04:53 \\u2013 2016 revenue
• 05:00 \\u2013 2017 target revenue
• 05:34 \\u2013 Majority of Choozle\\u2019s revenue are coming from Q3 and Q4
• 05:51 \\u2013 Choozle has raised $8.5M to date
• 06:02 \\u2013 Choozle\\u2019s grace capital is from non-traditional services like a family office
• 06:29 \\u2013 The goal when they had a raise was to build a sustainable company
  • 06:51 \\u2013 The raise was an equity-based investment
• 07:02 \\u2013 Average churn is 5-7% per month
• 08:03 \\u2013 Andrew is currently happy with their churn rate
• 08:32 \\u2013 LTV to be
• 08:52 \\u2013 CAC
• 09:22 \\u2013 Average payback period
• 09:34 \\u2013 Choozle has 10 full-time salespeople, total team size is around 30
• 11:25 \\u2013 The Famous Five

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3 Key Points:

1. The digital advertising space is quite saturated and the churn rate of a SaaS businesses is quite high.
2. Aim for your company to not just be profitable, but sustainable as well.
3. Don\\u2019t limit who you allow as investors in your company.

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Resources Mentioned:

• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives