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Peter Aronson. He\\u2019s an award-winning journalist who\\u2019s has been featured on NPR and Marketplace. He\\u2019s also been a vice president in the corporate world. Now, his startup helps Mexico transform that notorious Mexican tap water into perfectly drinkable clean-tasting purified water.

Famous Five:

• Favorite Book? \\u2013 The Founder\\u2019s Dilemma
• What CEO do you follow? \\u2013 N/A
• Favorite online tool? \\u2014 HubSpot CRM
• Do you get 8 hours of sleep?\\u2014 7
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Peter wished he took business courses and knew about the GTD (Getting Things Done) methodology

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Time Stamped Show Notes:

• 01:12 \\u2013 Nathan introduces Peter to the show
• 01:33 \\u2013 People aren\\u2019t supposed to drink the water in Mexico
• 01:41 \\u2013 Mexico became the No. 1 consumer per capita in the world
  • 02:08 \\u2013 70% of the consumed bottled water in Mexico is 5-gallon jug
  • 02:21 \\u2013 An average Mexican family is spending more for their water than on their broadband or landline
• 02:48 \\u2013 Peter\\u2019s company is Biluu
• 03:07 \\u2013 Peter had been curious about the startup and business world
• 03:13 \\u2013 Peter was the corporate vice president for US-Indian Joint Venture
• 03:30 \\u2013 While in the Himalayas, Peter would boil his drinking water every day
• 03:35 \\u2013 Eventually, Peter taught the people how to use a water purifier
• 04:00 \\u2013 Peter searched how to properly filter water and what should be taken out
• 04:25 \\u2013 Peter\\u2019s wife is Mexican and he returned to Mexico
• 04:36 \\u2013 Biluu is a for profit business, not a non-profit
  • 04:44 \\u2013 Biluu is currently doing direct sales and YouTube promotions
  • 05:00 \\u2013 The main challenge in Mexico is changing people\\u2019s habits
  • 05:12 \\u2013 \\u201cWe\\u2019ve had to establish trust\\u201d
• 06:12 \\u2013 Biluu filtration system cost is $170
  • 06:50 \\u2013 For $170, they can get virtually unlimited purified drinking water for a year
  • 06:58 \\u2013 A cartridge will last for a year
• 07:11 \\u2013 1500 people are drinking Biluu\\u2019s water
• 07:35 \\u2013 Some of Biluu\\u2019s filtration systems are in restaurants
• 07:53 \\u2013 Biluu has sold around 100 units
• 08:10 \\u2013 The previous water filters in Mexico weren\\u2019t effective or scientifically proven
• 08:43 \\u2013 42% of Biluu\\u2019s growth came from referrals
• 08:55 \\u2013 Biluu isn\\u2019t manufacturing by themselves
  • 09:28 \\u2013 Biluu has an exclusive license to the technology
  • 09:39 \\u2013 The deal is by volume commitment
  • 09:57 \\u2013 Biluu needs to maintain a 6-figure sales
• 10:14 \\u2013 Biluu is totally self-funded
• 10:20 \\u2013 Team size is 5 and all are based in Mexico City, Mexico
• 10:47 \\u2013 Biluu is trying to look for brand ambassadors to reach out to people
  • 11:06 \\u2013 Biluu is also doing Facebook paid ads and Google AdWords
• 12:17 \\u2013 The Famous Five

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3 Key Points:

1. It\\u2019s not easy to change people\\u2019s habits, but you HAVE to try\\u2014especially if it\\u2019s for the better.
2. Learning from a community can be a life changing experience.
3. Find a brand ambassador who has a good online reputation and large following.

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Resources Mentioned:

• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi \\u2013 The juice was Nathan\\u2019s life saver during his trip in Southeast Asia
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives