Heading for the exits in a market panic is a powerful human instinct. Is there a successful model for moving forward onto the battlefield in the midst of a slaughter? Yes – that’s exactly what soldiers are trained to do. Napoleon was especially adept at keeping his army moving forward. This podcast (5:02) argues that advisors waging war against harsh markets and galvanizing dispirited clients could benefit from some Napoleonic strategizing. The first step is drawing up battle plans ahead of time. Learn more about your ad choices. Visit megaphone.fm/adchoices