Think Like A Brand Special #1 - Intro and The Drug of Choice
In this special mid-week mini-episode, Ian Truscott\xa0chats with Liz High\xa0an insight ninja, marketing strategist and author, who we met on last week's episode.\nLiz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.\nAnd she's written a book, Think Like a Brand Not a Bank, about it that we will be serializing here, in this first episode, Ian and Liz dive into some of the data that supports the case for building a brand and Liz's 5 principals for building a brand.\nEnjoy!\n\nAll the links:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nLiz High on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nLiz High\u2019s book \u2013 on the web:\xa0Think Like a Brand Not a Bank\xa0and on Twitter:\xa0@Brand_B4_Bank\n\n\nKantar 2022 Most Valuable Brands Report\n\nEdelman 2022 Trust Barometer \n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices