Think Like A Brand #9 - Brand is the Business Case
Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F\u2019in\u2019 marketing podcast, where we discuss thinking like a brand, specifically in industries that often don\u2019t.\xa0\nWho are we?\xa0Liz High\xa0is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not\xa0Bank.\xa0And our host is\xa0Ian Truscott, who shares marketing street knowledge he\u2019s picked up in his journey from techie to CMO.\xa0\nThis week Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand, why this is important, and the concept from her and Allison Netzer's book "brand is the business case"\nEnjoy!\n\nYou can subscribe to this podcast on\xa0Apple,\xa0Spotify,\xa0Amazon\xa0and all good podcasting platforms or drop by\xa0https://rockstarcmo.com\n\u2014\nThe links:\n\nThe Interband Global Brand Study\n\n\nIan Truscott on\xa0LinkedIn,\xa0Twitter\xa0and\xa0the web.\n\nLiz High on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nLiz High\u2019s book \u2013 on the web:\xa0Think Like a Brand Not a Bank\xa0and on Twitter:\xa0@Brand_B4_Bank\n\n\nLearn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at\xa0Think Like a Brand\xa0on\xa0Rockstar CMO\n\n\nYou can find Rockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\n\u2014\nPlease\xa0say hello\xa0if you have any thoughts or suggestions for the topics we discuss.\nLearn more about your ad choices. Visit megaphone.fm/adchoices