Think like a Brand #4 Cue the Remix!
In this fourth special mid-week mini-episode,\xa0Ian Truscott\xa0continues diving into the book \u201cThink Like a Brand, Not a Bank\u201d with its co-author Liz High and they share the third principle discussed in the book: Cue the Remix!\nLiz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.\nIn this episode, Liz discusses that not every idea needs to start with a blank sheet of paper and that the messages, products and services we have can be remixed around the needs of the customer as new offerings, markets, and kinds of consumers emerge. This could lead to creating a sub-brand that aligns with a new set of brand attributes and values, citing some great examples from her clients, from the gig economy, local banks and a new offering for ride-share drivers and the hustle economy. Liz also suggests an approach of making the decisions smaller, that this might not need a big tech investment or consulting firm, but smaller steps, remixing what you've got, busting the silos and thinking about what you could do with what you have.\nEnjoy!\nYou can subscribe to this podcast on\xa0Apple,\xa0Spotify,\xa0Amazon\xa0and all\xa0good podcasting platforms.\nAll the links (if you can't see these in your app - drop by https://rockstarcmo.com)\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nLiz High on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nLiz High\u2019s book \u2013 on the web:\xa0Think Like a Brand Not a Bank, on Twitter:\xa0@Brand_B4_Bank and you can also buy it\xa0on Amazon\n\n\nYou can find Rockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\n\nPlease\xa0get in touch\xa0if you have any thoughts or suggestions on the topics we discuss.\nLearn more about your ad choices. Visit megaphone.fm/adchoices