BROADCASTS.com

This week\xa0Ian Truscott\xa0and regular guest, rockstar strategy advisor\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's\xa0recent article he's published on our recently revamped Rockstarcmo.com.\nIan's guest this week is\xa0Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.\nFinally, Ian winds down the week with his content marketing guru,\xa0Robert Rose, the Chief Trouble Maker at\xa0The Content Advisory\xa0in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization.\nEnjoy!\n\xa0\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nHarry Morton on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\xa0\nThe mentions:\n\nRockstar CMO Advisors\n\nWinning During Changing Times on\xa0Rockstar CMO blog\n\n\nHarry's agency: Lower Street\n\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's article on Content Marketing Institute\xa0To Date or Not to Date\n\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\n\xa0\n\xa0The music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nChange Will Do You Good - Cheryl Crow -\xa0on Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices