This week,\xa0as we continue through marketing planning season,\xa0Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team.\n\nAs a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this week. They discuss his incredible career, founding his agency, his podcast Renegade Marketers Unite, the CMO Huddles community, his book "Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands" and its inspiration from conversations with over 400 marketers. Oh and CATS, the acronym that guides his work (being Courageous, Artful, Thoughtful and Scientific).\n\nDescribed by Inc as one of the \u201csharpest minds\u201d in marketing, Drew is a sought after speaker, writer and strategist and has helped dozens of CMOs build unbeatable brands. Ranked among the top CMO influencers, Drew has been featured as a marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins\u2019s podcast, among many others. Besides a regular column for Ad Age, he\u2019s contributed articles to FastCompany, Forbes, MediaPost and Social Media Today - and now Rockstar CMO FM!\n\nThen, we kick off the weekend\xa0in the Rockstar CMO virtual bar and join Robert Rose, Chief Troublemaker at The Content Advisory who gives thanks for choices and he prepares for the Thanksgiving holiday.\n\nThe people\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nDrew Neisser LinkedIn and Twitter\n\n\nRobert Rose on Twitter and LinkedIn\n\n\nMentioned in this week\u2019s episode:\n\nRenegade Marketing\n\nDrew's podcast: Renegade Marketers Unite\n\n\nCMO Huddles\n\nDrew's book: Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands"\xa0\n\nRobert's The Content Advisory Blog\n\n\nRockstar CMO:\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nMusic:\n\n\xa0Piano Music is by Johnny Easton, shared under a creative commons license\n\nPat Benetar - Hit Me With Your Best Shot on Spotify\n\n\nSubscribe:\nAvailable on all your favorite platforms including Apple,\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices