The Six Marketing Books, Retail Relevancy and Building a Cocktail While You're Drinking It Episode
An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time.\nWe kick off by continuing our series on marketing education with our host Ian Truscott and\xa0Jeff Clark\xa0(former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at\xa0Rockstar CMO) discussing the 3 books that influenced their early marketing career.\nWe hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and John Andrews as they discuss their book: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world,\nAnd we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory\xa0and we discuss building the marketing plane while you are flying it.\nEnjoy!\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nTed Rubin on LinkedIn and Twitter\n\n\nJohn Andrews on LinkedIn and Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\nThe mentions:\n\n\nRetail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world - Ted Rubin & John Andrews\n\nRockstar CMO Advisors\n\nRobert's\xa0The Content Advisory Blog\n\n\nThe Content Advisory on YouTube\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\n\nThe books:\n\n\nOgilvy on Advertising - David Ogilvy\xa0\n\n\nMarketing Myopia - Theodore Levitt\n\n\nEating the Big Fish - Adam Morgan\n\n\nTribes - Seth Godin\n\n\nThe Ultimate Question 2.0 - Fred Reichheld &\xa0Rob Markey\n\n\nManaging Content Marketing - Robert Rose & Joe Pulizzi\n\n\xa0\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nEveryday I Write The Book by Elvis Costello\xa0on Spotify\n\n\n\xa0\nPrevious episodes, show notes and transcripts are on\xa0Rockstar CMO FM and the podcast is available on all your favorite platforms, including\xa0Apple\xa0and\xa0Spotify\nLearn more about your ad choices. Visit megaphone.fm/adchoices