The Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode
This week in the Marketing Studio,\xa0Ian Truscott\xa0and regular guest rockstar strategy advisor\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester inspired by an article from the Forrester blog, discuss four tips on how product marketing can get off the marketing hamster wheel and focus on growth.\nIan then goes backstage with\xa0Seth Goldstein, the founder and Principal Creative Director at Goldstein Media, a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, PA.\xa0As you\u2019ll hear, recovering journalist Seth specialises in helping start-ups and biotechnology/life science companies get found online using digital marketing strategies. Seth is the host of two podcasts, Entrepreneur's Enigma and Digital Marketing Dive, and for almost a decade has published the popular Marketing Junto newsletter.\xa0\nFinally, we are transported away to the Rockstar virtual bar to join\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory. Over a cocktail, Ian and Robert chat about change in organizations and how teams should try something new.\nIf you have any thoughts or suggestions on the topics we discuss,\xa0please let us know.\nEnjoy!\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nSeth Goldstein on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0\xa0LinkedIn\n\n\nMentioned in this week\u2019s episode:\n\n\nFour Tips On Finding \u2014 And Spearheading \u2014 New Strategies For Growth - Beth Caplow, VP, Principal Analyst, Forrester\n\nSeth's company: Goldstein Media\n\n\nSeth's podcasts: Entrepreneur's Enigma and Digital Marketing Dive\n\n\n\nMarketing Junto newsletter\xa0\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\nRobert\u2019s latest project:\xa0Experience Advisors\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nSolsbury Hill by Peter Gabriel \u2013\xa0on\xa0Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices