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As we close out 2022 it's predictions season and this week in the Marketing Studio, our host\xa0Ian Truscott\xa0chats with\xa0Jeff Clark,\xa0our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester who shares four predictions that have caught his eye from Forrester, Gartner and Marketing Insider Group.\nIan then goes backstage with\xa0Todd Irwin, Chief Strategy Officer and Founder of\xa0New York-based brand strategy and creative agency\xa0Fazer, who we originally met in episode 137. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy\u2019s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. As Todd shares, he has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market. As promised, when he was on the show last time, Ian and Todd dive a bit more into this, de-postioning and discuss an article he recently published on Branding Mag.\nFinally, we wind down the week in the Rockstar CMO virtual bar and get transported away with\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory,\xa0who shares a thought about artificial intelligence writing content and his experiments with ChatGPT that he shared in an article for the Content Marketing Institute.\nEnjoy!\n\u2014\nThe Links:\n(If the website or podcast app syndicating this content doesn't display the links - please visit: https://rockstarcmo.com, or find us at Spotify, Apple, and all good podcasting apps)\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nTodd Irwin on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\nAs mentioned in this week\u2019s episode:\n\n\nIt\u2019s time to Measure Customer Health for Your Executive Dashboard - Ross Graber, Forrester\xa0\n\n\n21 Marketing Trends You Need to Know For 2023 - Michael Brenner, Marketing Insider Group\n\n\nGartner Identifies Top Trends to Impact CMOs in 2023 - Gartner Press Release\n\n\nPredictions 2023 - Forrester (PDF)\n\nTodd's agency -\xa0Fazer\n\n\n\nDe-Positioning: The Secret Brand Strategy Apple and Starbucks Won\u2019t Tell You About - Todd Irwin, Brandingmag\n\n\nPurpose Should Be a Business Imperative, Not an Agency Awards Strategy - David Baldwin, Brandingmag\n\n\nChatGPT: The Future of AI in Content Is in Your Hands - Robert Rose, Content Marketing Institute\n\nExperience Advisors Mastodon\xa0\n\nThe Content Advisory Blog\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\n19-2000 by Gorillaz on\xa0Spotify\n\n\n\xa0\nPlease\xa0get in touch\xa0if you have any thoughts or suggestions on the topics we discuss.\n\xa0\n\n\u2014\nLearn more about your ad choices. Visit megaphone.fm/adchoices