BROADCASTS.com

In the Marketing Studio this week,\xa0Ian Truscott\xa0and\xa0Jeff Clark,\xa0our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if you are considering launching a podcast as part of your B2B marketing.\nIan then goes backstage with Dan White, a marketing and insights innovator, for nearly 30 years, Dan was a one-company man with Kantar Millward Brown a multinational market research firm specializing in advertising effectiveness, strategic communication, media and brand equity research.\xa0Dan now shares that experience as a branding consultant and author, recently publishing The Smart Branding Book. They discuss his career, branding and his writing.\nFinally, after his faux par last week, Ian manages to invite\xa0Robert Rose to the Rockstar CMO virtual bar this week and discuss some recent B2C research published by the Content Marketing Institute.\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nDan White, on\xa0LinkedIn,\xa0Twitter and\xa0his website\n\n\nRobert Rose on\xa0LinkedIn and his website\n\n\n\n\nAs mentioned in this week\u2019s episode:\n\nThis Old Marketing Podcast episode - The Future of Podcasting: Is a Bear Market on the Horizon?\n\n\nThe Born To Design Podcast by Dassault Systems/SolidWorks\n\n\nMarketing Cheat Codes Podcast by Aprimo, hosted by Ed Breault\n\nEd Breault on Episode 54\n\n\n\nFinding Focus podcast by Gated hosted by Melissa Moody\n\n\nThe Marketing Podcast Network\n\n\nDan Whites Book - The Smart Branding Book\n\n\nRobert's article on the Content Marketing Institute blog on their B2C research \n\n\nRobert\u2019s Podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nGolddust by DJ Fresh on\xa0Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices