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This week there is a bit of a measurement theme as Jeff Clark\xa0(our resident\xa0Rockstar CMO\xa0Strategic Advisor and former Research Director at Forrester) continues to dive into marketing metrics, sharing the next steps after you've developed your goals and OKRs and how to share those with your executive team in what he describes as "Selling Your Story of Success in Six Steps".\nIan then goes backstage with Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, continuing with this metrics and insight theme.\nThe team at Nimble Gravity love solving hard problems and believes the right data can transform and propel growth for any organization. They work with companies ranging in size from startups to those with billions in revenue across varied industries such as endangered species protection, healthcare, DTC clothing, and more. And, as you\u2019ll hear, Courtney\u2019s expertise is in helping those companies track the right KPIs for their business to uncover actionable insights and tell a story from the data, with a strong strategic focus on best practices with Web Analytics.\nIan and Courtney talk about her career, the impact of content marketing from her time at Arrow Electronics, the impact of Google Analytics 4, where organizations should start with their analytics and a really good nomination for the Rockstar CMO Swimming Pool.\nFinally, we grab a cocktail in the Rockstar CMO virtual bar with\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory, who shares his client experience on balancing process and creativity.\nEnjoy!\n\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nCourtney Lindau on\xa0LinkedIn\xa0\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nJeff Clark\u2019s\xa0article on OKRs on the Rockstar CMO Street Knowledge Blog\n\n\nThe agency Courtney works for - Nimble Gravity\n\n\nThe\xa0Experience Advisors\xa0Community\n\nRobert\u2019s Newsletter\xa0on LinkedIn\n\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nPicture This by Blondie on\xa0YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices