BROADCASTS.com

This week our host Ian Truscott\xa0finds\xa0Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, by the Rockstar CMO Swimming Pool, our portal to hell for all the bullshit, over-hyped trends and snake oil that plague the industry we love. Each week our guest makes a nomination for the pool, and Jeff is inspired by Liz High's nomination from episode 133; personalization - should it stay in the pool, or should we fish it out?\nWe then go backstage with Todd Irwin, Chief Strategy Officer and Founder of\xa0New York-based brand strategy and creative agency Fazer.\xa0Todd has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy\u2019s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. Todd shares his secret sauce and approach to branding in this entertaining conversation.\nFinally, we wind down the week in the Rockstar virtual bar to join\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory, this week, Robert starts the Halloween holiday with a cocktail and the scary story that is marketing technology.\nPlease\xa0get in touch\xa0if you have any thoughts or suggestions on the topics we discuss.\nEnjoy!\n\u2014\nThe Links (if you can\u2019t see them please stop by https://rockstarcmo.com)\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nTodd Irwin on\xa0LinkedIn and Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\nAs mentioned in this week\u2019s episode:\n\nInterview with Liz High in episode 133\n\n\nTodd's agency - Fazer\n\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\nRobert\u2019s latest project:\xa0Experience Advisors\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nComplicated by Avril Lavigne on\xa0Spotify\n\n\n\u2014\nYou can subscribe to this podcast on\xa0Apple,\xa0Spotify,\xa0Amazon\xa0and all\xa0good podcasting platforms\xa0\u2013 or visit\xa0https://rockstarcmo.com\nLearn more about your ad choices. Visit megaphone.fm/adchoices