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In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand for your executives. Why you should and how to do it.\nIan then goes backstage with Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos, he\u2019s also an adjunct professor at the University of California, where he teaches Consumer Market Research, and he\u2019s a Wall Street Journal and USA Today best-selling author.\xa0\nEmmanuel has an MBA in Marketing, a Doctorate in Consumer Psychology and over 17 years of market research and marketing experience. And he shares this experience in his new book, Assemblage \u2013 The Art and Science of Brand Transformation, which he discusses with Ian as well as marketing education, brand purpose and his fascinating career.\nFinally, Ian joins Robert Rose, Chief Troublemaker at The Content Advsory to be transported away in the Rockstar CMO virtual bar, where Robert shares a lesson from Dr Seuss\xa0on how we should think about the rise of artificial intelligence engines creating content.\nEnjoy!\n\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nEmmanuel Probst, on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nRobert Rose on\xa0LinkedIn\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nSuper Bowl Commercial: Workday - Rockstar (2023)\n\n\nEmmanual's book - Assemblage\n\n\nThe Content Advisory\n\nRobert's Newsletter on LinkedIn\n\n\nRobert\u2019s Podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nCounting Stars by OneRepublic on\xa0Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices