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This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture,\xa0 but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that. \xa0I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder or Wonderwall and the tune this week may just stick in your head.\xa0 David McGuire, Creative Director at Radix Communications, is my guest. We wax lyrically about the joy of being in a band and the value of having a good case study program. I very much enjoyed meeting David, and I will definitely have him back. And, as is my absolute pleasure, one thing that has helped me through lockdown over the last year,\xa0 I again join Robert Rose as we close the week with a cocktail in the Rockstar CMO virtual bar.I hope you enjoy this episode... Please visit these links:The people:\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nDavid McGuire on LinkedIn and Twitter\n\n\nRobert Rose on Twitter and LinkedIn\xa0\n\nIrene Nehrkorn-Kayn on LinkedIn\n\n\nMentioned in this weeks episode:\n\nBeing called out on Twitter \xa0\n\nDavid's agency - Radix Communications\n\n\n\nThe Stone Cutters Story - article by Robert Rose\n\nThe Content Advisory\n\nThe This Old Marketing Podcast \xa0\n\n\nThe #FridayConcoction\n\n\nRockstar CMO:\n\nRockstar CMO Advisors\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\n--\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through\xa0 Apple Podcasts,\xa0 Spotify, and many others.\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices