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This week\xa0Jeff Clark\xa0(our resident\xa0Rockstar CMO\xa0Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results), a methodology for aligning marketing with the business.\nIan then goes backstage with Yash Chavan, Founder of SARAL, a tool that makes finding, managing, and monetizing influencers simple for consumer brands.\xa0Yash is a marketer at heart but an engineer by training. After starting his career in sales, he started a marketing agency that helped many brands and software companies\xa0get to their first million in annual revenue. With SARAL, Yash has been exploring the world of influence-driven marketing and has worked with over 5000 influencers.\xa0\nIan and Yash discuss his career, entrepreneurship and the role of influence in the marketing mix for all companies, not just big consumer brands and how to engage smaller influencers.\nFinally, we wind down the week in the Rockstar CMO virtual bar with\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory,\xa0who, over a cocktail, shares some advice on the importance of process and the mix of content people and process people.\nEnjoy!\n\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nYash Chavan on\xa0LinkedIn, Twitter\xa0and\xa0his company SARAL\n\n\nRobert Rose on\xa0LinkedIn, Twitter and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nJeff Clark's article on OKRs on the Rockstar CMO Street Knowledge Blog\n\n\nSteve Jobs article in Inc Magazine - Best Employees Focus on Content \n\n\nDavid Mitchell on Would I Lie to You and his philosophy on being noteworthy\n\nRobert\u2019s Newsletter\xa0on LinkedIn\n\n\nRobert's podcast with Joe Pulizzi\xa0This Old Marketing\n\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nUnion by The Black Eyed Peas on\xa0YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices