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This week\xa0Jeff Clark\xa0(our resident\xa0Rockstar CMO\xa0Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio. Following his conversation with Ian last week about OKRs, he takes us through his five principles for creating marketing goals and metrics.\nIan then goes backstage with\xa0Brittany Murphy, Marketing Director at One Thing Marketing, where she focuses on helping home service business owners get their phones to ring with new leads.\xa0\nAs you\u2019ll hear in this fun conversation, Brittany grew up in the trades herself, and her team have found their niche, specialising in trade and home service businesses, perfecting a proven process and strategy for optimising clients\u2019 websites and Google rankings. Through a combination of these strategies, her background in blue-collar, and her experienced team, Brittany has helped local businesses increase their revenue by at least 30% year after year. They discuss her career, her agency, how she developed the business (with a lot of coffee) and the value of finding your ideal customer and specialising as an agency.\nFinally, we wind down the week in the Rockstar CMO virtual bar with\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory,\xa0who, over a cocktail, shares some advice on publishing your thought leadership.\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nBrittany Murphy on\xa0LinkedIn and her company\xa0One Thing Marketing\n\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nJeff Clark\u2019s\xa0article on OKRs on the Rockstar CMO Street Knowledge Blog\n\n\nBrittany's e-book - 9 Trade Service Marketing Strategies Proven to Increase Leads\n\n\nThe Experience Advisors Community\n\nRobert\u2019s Newsletter\xa0on LinkedIn\n\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nLearn to Fly by the Foo Fighters on\xa0YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices