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The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny. A discussion that was inspired by a post by Noz on LinkedIn citing an article in The Guardian, Mark's comments on that, the conversation that followed and Mark basically daring Ian to have the discussion on the show!\nNoz Urbina is an omnichannel content solutions lead specialising in pharma and regulated industries and is the founder of Urbina Consulting and the online omnichannel conference Omnichannel X, he\u2019s also an author, speaker and podcaster.\xa0And, Mark Demeny, is the Head of Product Strategy at Uniform, and has had a fantastic career in web content management and digital experiences, from the early days of web development to most recently having product strategy leadership roles at Sitecore, Optimizely and Contentful.\xa0\nFollowing this discussion, Ian winds down for the holidays by joining Robert Rose in the Rockstar CMO virtual bar, to discuss what marketing gifts he would like to find under his Christmas tree.\nLinks from the show:\nThe people:\n\nIan Truscott on\xa0LinkedIn and\xa0Twitter\n\n\nNoz Urbina on\xa0LinkedIn, Urbina Consulting, Omnichannel X and the Omnichannel podcast\n\n\nMark Demeny on\xa0LinkedIn and on Mastodon\n\n\nRobert Rose on\xa0LinkedIn, Mastodon and The Content Advisory Blog\n\n\nMentioned in this week\u2019s episode:\n\nThe post by Noz on LinkedIn\n\n\nMeta shares dip is proof metaverse plan never really had legs - Article in The Guardian\n\nRobert's column on the Content Marketing Institute\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\n\nPlease\xa0get in touch\xa0if you have any thoughts or suggestions on the topics we discuss.\nLearn more about your ad choices. Visit megaphone.fm/adchoices