BROADCASTS.com

This week our host\xa0Ian Truscott\xa0joins\xa0Jeff Clark\xa0our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas.\nIan then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm that is powered by trade. Ian learns about how media trading works, as brands can trade real estate, aeroplanes, inventory and all sorts of assets for media, and Mark breaks down their model and provides insight into this fascinating part of the advertising business, running a 100% employee-owned company and gives us a COO's view of marketing.\nWe then wind down the week with a cocktail in the Rockstar CMO virtual bar, where\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory\xa0shares a cocktail and has some excellent advice for using ChatGPT in your content marketing strategy.\n\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nMark Ordover on\xa0LinkedIn\n\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nEvergreen Trading \n\nThe\xa0Rockstar CMO Swimming Pool\n\n\nRobert\u2019s website, that he said he's ashamed of, take a look ;-) --> https://contentadvisory.net/\n\n\nRobert\u2019s\xa0Experience Advisors\xa0Community\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nThe Pretender by The Foo Fighters \u2013\xa0on YouTube\n\n\n\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices