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In the Marketing Studio,\xa0Ian Truscott\xa0and regular guest rockstar strategy advisor\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it.\nIan goes backstage with\xa0an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you\u2019ll hear, Katelyn has had a splendid career, spanning sales and marketing, quickly working through the ranks to Director of Demand Generation for Fierce Inc., a global leadership development and training company, before joining Traject to lead sales and marketing. Katelyn studied psychology and graduated with a cum laude from Whitman College.\nFinally, we are transported away to the Rockstar virtual bar to join\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory, for a cocktail and an inspiring thought about inspiration.\nIf you have any thoughts or suggestions on the topics we discuss,\xa0please let us know.\nEnjoy!\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nKatelyn Sorensen on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0\xa0LinkedIn\n\n\nMentioned in this week\u2019s episode:\n\n\nPoor training, no purpose: why marketing faces \u2018worst-ever\u2019 talent crisis - article on The Media Leader\n\n\nWhy Marketers Need the Marketing Fundamentals - Jeff Clark on Rockstar CMO\n\nKatelyn's companies - Traject, Loomly and Sendible\n\n\nRobert\u2019s\xa0The Content Advisory Blog\n\n\nRobert\u2019s latest project:\xa0Experience Advisors\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nAdult Education by Daryl Hall & John Oates \u2013\xa0on\xa0Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices