We kick off the episode with former VP Principal Analyst for Forrester Research\xa0 Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B.Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant,\xa0 an executive coach & leadership consultant to exceptional founders & CEOs and their teams. As you\u2019ll hear, his clients are elite performers who've already achieved incredible things and still have the ambition to achieve more in terms of their impact and influence. After a Masters Degree at Oxford University, Richard started his career in a premier strategy consultancy, where he rose to become the youngest-ever Partner. He then spent 11 years at tech giant Cisco, firstly elevating Cisco\u2019s relevance in the C-suite of its Fortune 100 customers before being selected for an elite team set up by the President and CEO to catalyze strategic partnerships & new business models. Keen to marry the disciplines of strategy and leadership in service of his clients, he qualified as a senior leadership consultant and executive coach before founding Xquadrant in 2017.My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory with a suggestion to add some mystery and magic to our content marketing storytelling.\xa0 I hope you enjoy this episode, and please visit these links:The people:\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJulie Ogilvie on LinkedIn and Twitter\n\n\nRichard Metcalf on LinkedIn, Twitter\n\n\nRobert Rose on Twitter,\xa0 LinkedIn, and The Content Advisory\xa0\n\nMentioned in this weeks episode:\n\nJulie's website: ChubbyCouple.media\n\n\nRichard's website:\xa0 Xquadrant\n\n\nRichard's blog post: 4 Pitfalls of High Performers\n\n\nRichard's podcast: The Impact Multiplier CEO Podcast\n\n\nRichard's eBook: The 5 Influencer Killers\n\n\nRockstar CMO:\n\nThe Beat Newsletter\xa0\n\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nThe wonderful Piano Music is by Johnny Easton,shared under a creative commons license.\nLearn more about your ad choices. Visit megaphone.fm/adchoices