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This week our host\xa0Ian Truscott\xa0and regular guest\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkorn-Kayn to talk about buying journey models including Gartner, AIDA Forrester and the Pedowitz Group.\nIan's guest this week is\xa0Tim Hines, a.k.a. The Marketing Starter, an author, podcast show host, keynote speaker, and consultant who shows people how to harness the power of the entrepreneurial spirit to accel in all that they do.\nTim specializes in developing omnichannel marketing programs within a variety of industries and partnering with startups to get their dreams off the ground. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with a multitude of clients, including Dialpad, Tribune Media, Ticketmaster, and as you will hear, the CIA!\nIan then winds down the week with his content marketing guru,\xa0Robert Rose, the Chief Trouble Maker at\xa0The Content Advisory. Over a cocktail, Robert talks about getting to that all-important content from your subject matter experts (SMEs).\n\xa0\nEnjoy!\xa0\n\xa0\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nTim Hines on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\xa0\nThe mentions:\n\nRockstar CMO Advisors\n\n\nThe State of Content Management Report - by Storyblok\n\nAIDA on Wikipedia\n\nGartner B2B Buying Journey\n\nForrester/Sirius Decisions B2B\n\nForrester Buyers Journey\n\nTim Hines's website and book\n\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\nRobert's new series on YouTube with the Content Marketing Institute\n\n\n\xa0\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nDon't You Forget About Me - Simple Minds -\xa0on Spotify\n\n\n\xa0\nPrevious episodes, show notes and transcripts are on\xa0Rockstar CMO FMand the podcast is available on all your favorite platforms, including\xa0Apple\xa0and\xa0Spotify.\nLearn more about your ad choices. Visit megaphone.fm/adchoices