BROADCASTS.com

This week we celebrate 100 episodes as Ian Truscott interviews our regular expert,\xa0Jeff Clark\xa0They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-chip B2B technology vendors and advising some fantastic B2B companies and brands as a Research Director at SiriusDecisions/Forrester Principal, Strategic Advisory at\xa0Rockstar CMO\nThis week's guest is Ken Schwarz, the Managing Principal at PSP Enterprises. Ken is an enterprise software professional with a 30-year career spanning roles in engineering, sales, and marketing in software infrastructure companies with a speciality in competitive intelligence. Ken holds a bachelor's degree in East Asian Studies from Harvard College and lived and worked in Japan for seven years.\nIan chats to Ken about the importance of win/loss analysis for B2B marketers, the insight it can reveal and how to do it well.\nAnd, finally where better to celebrate the 100th episode than the Rockstar CMO virtual bar, where Ian finds\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory\xa0for a very special 100th celebration cocktail and a chat about a question Robert got asked this week: "How do you create popular content?".\nEnjoy!\n\xa0\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nKen Schwarz, on\xa0LinkedIn\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\nThe mentions:\n\nPSP Enterprises\n\nRobert's\xa0The Content Advisory Blog\n\n\nThe Content Advisory\xa0on YouTube\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\n\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nGhetto Story by Cham\xa0on Spotify\n\n\n\nPrevious episodes, show notes and transcripts are on\xa0Rockstar CMO FM and the podcast is available on all your favorite platforms, including\xa0Apple\xa0and\xa0Spotify.\nLearn more about your ad choices. Visit megaphone.fm/adchoices