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This week our host\xa0Ian Truscott\xa0joins\xa0Jeff Clark\xa0our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning.\nIan then goes backstage with\xa0Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes possible. After three decades in the design industry, Jill is now focusing on growing her own sustainable beauty company as the co-founder of Vermouth.\nIn this fun conversation, Jill shares the story behind founding Vermouth, her career journey and some great advice for startup marketers.\nAnd then Ian winds down the week with a cocktail in the Rockstar CMO virtual bar where\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory shares a great cocktail recipe and some sage advice for organizing content, asking Are You Optimizing Content for a Library or a Network?\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJill Jago on\xa0LinkedIn\n\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nVermouth Beauty - on their website, Instagram and Facebook\n\n\nThe\xa0Rockstar CMO Swimming Pool\n\n\nRobert\u2019s article - Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference\n\n\nRobert\u2019s\xa0Experience Advisors\xa0Community\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nAll I do is Win by DJ Khaled \u2013\xa0on YouTube\n\n\nDrink by Alestorm (the pirate rock!) - on YouTube \n\n\n\nListen on:\xa0Apple,\xa0Amazon,\xa0Spotify\xa0or wherever you get your podcasts\nLearn more about your ad choices. Visit megaphone.fm/adchoices