BROADCASTS.com

This week Ian Truscott chats with our regular guest, rockstar strategy advisor\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement.\nIan's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. He's a status quo challenger who is passionate about finding a better way to clarity.\nThey talk about brand storytelling, his 3D model, how to simplify the process and some tips from his book "Storytelling For Action Playbook: The No BS Guide for Crafting Business Stories That Increase Demand and Accelerate Sales Velocity"\nFinally, Ian winds down the week with his content marketing guru,\xa0Robert Rose, the Chief Trouble Maker at\xa0The Content Advisory\xa0in the Rockstar CMO virtual bar, where, over a cocktail, they ponder the role of technology in content production.\nEnjoy!\n\xa0\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nMatthew Woodget on LinkedIn and Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\nThe mentions:\n\nRockstar CMO Advisors\n\nMatthew's agency - Go Narrative\n\n\nMatthew's Storytelling For Action Playbook - available on Barnes and Noble (and others)\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\nRobert's new series on YouTube with the Content Marketing Institute\n\n\n\xa0The music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nThe Pretender - The Foo Fighters -\xa0on Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices