This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70\u2019s tune about a place we could certainly waste some time in.\nWe continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of \xa0G.R.I.T and we continue with R for RPM.\nAnd, we finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory who wonders how long we should spend planning to sharpen our ax.\nThe people:\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nChristina Del Villar on LinkedIn and Twitter\n\n\nRobert Rose on Twitter,\xa0 LinkedIn, and The Content Advisory\xa0\n\nMentioned in this weeks episode:\n\nChristine Del Villar's\xa0 website and book\n\n\nEpisode 64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode\n\n\nRobert's The Content Advisory Blog\n\n\nRockstar CMO:\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nMusic:\n\nJimmy Buffet: Margaritaville on Spotify\n\n\nThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license\n\nSubscribe\n\nWe are available on all your favorite platforms including Apple, Google, Spotify and Amazon.\xa0 \xa0\n\nThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices