BROADCASTS.com

This week our host Ian Truscott and\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band.\nIan chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.\nRed-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as it would be called in the US). They have spent almost 18 years relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now, as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help grow your businesses by sending more emails that people love receiving.\nIan then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru,\xa0Robert Rose, the Chief Trouble Maker at\xa0the Content Advisory. Over a cocktail, Robert brings some measurement to the\xa0Rockstar CMO virtual bar this week.\xa0\n\nEnjoy!\n\xa0\nThe people:\n\nIan Truscott on\xa0LinkedIn and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and Twitter\n\n\nKennedy on LinkedIn\n\n\nRob on LinkedIn\n\n\nRob and Kennedy on Twitter and on Instagram \n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\xa0\nThe mentions:\n\nEmail Marketing Heroes website\n\n\nThe Email Marketing Show podcast\n\n\nThe League of Email Marketing Heroes\n\n\nDownload Clicks and Tricks\n\n\nThe Email Marketing Heroes Facebook group\n\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\n\xa0\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nMuse - Feeling Good - on Spotify\n\n\n\xa0\nPrevious episodes, show notes and transcripts are on\xa0Rockstar CMO FM and the podcast is available on all your favorite platforms, including\xa0Apple\xa0and\xa0Spotify.\nLearn more about your ad choices. Visit megaphone.fm/adchoices