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This week in the Marketing Studio host Ian Truscott and Rockstar CMO Strategy Advisor\xa0Jeff Clark\xa0are inspired by a nomination for the Rockstar CMO Swimming Pool from episode 131 by Andrew Davies -\xa0Chief Marketing Officer at Paddle. Andrew nominated "vendors creating categories", and they discussed this from both the buyers and the vendor's perspectives.\nIan then goes backstage with Rachel Miller, the Founder of\xa0Swayd and, who long time followers of our publication and podcast, might know as a B2B influencer marketing expert with 20 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing.\xa0\nAs a data geek, Rachel has an essential skill in the fast-moving social media and influencer marketing space and her strategies have achieved global recognition working with well-known agencies and B2B technology vendors spanning enterprise to startup. She is also an adviser to many popular social business applications where she provides feature evaluations to support product innovation.\nRachel is a long-time friend of Rockstar CMO, and Ian and Rachel catch up, share her story, what she's doing now in B2B influencer marketing, her advice for creating your own agency, and to continue to beware of the wackadoos.\nFinally, Ian grabs a cocktail in the Rockstar CMO virtual bar with\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory, who, over a cocktail shares what he learned from using Dominos for the first time in 28 years.\nEnjoy!\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nRachel Miller on\xa0LinkedIn and\xa0Twitter\n\n\nRobert Rose on\xa0LinkedIn,\xa0Twitter\xa0and\xa0his website\n\n\nAs mentioned in this week\u2019s episode:\n\nRachel Miller on Winfluence\n\n\nRachel's article - Beware the Wackadoos\n\n\nRobert's Experience Advisors\xa0Community\n\nRobert\u2019s Newsletter\xa0on LinkedIn\n\n\nRobert\u2019s podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nMore from Robert on the topic in\xa0the Content Marketing Institute blog\n\n\nRockstar CMO:\n\nThe Beat Newsletter\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe\u2019ll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nMy Defintion of a Boombastic Jazz Style by Dream Warriers on\xa0YouTube\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices