After suggesting in last week\u2019s show that we might take a week off, but we\u2019ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work.\xa0\nIan has been to Amsterdam, and he shares what he learned at The Next Web Conference, a huge European marketing and technology event, where he joined Stephan Grad, Strategy Director at global agency Overdose, and Dominik Angerer, CEO of Headless CMS vendor Storyblok for a panel discussion moderated by Louise Doorn, an experienced CMO and now leading HelloMaaS, a Marketing as a Service agency in the Netherlands.\xa0\nThe discussion was about the role of the CMO, their relationship with the CEO, and of course, marketing technology and Louise asked us to share some f**k ups they\u2019d seen along the way. \xa0Enjoy!\nThe people:\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nMentioned in this week\u2019s episode:\n\n\nAWS has their own Power & Utility group - and Carbon Lighthouse\n\nThe Global Reporting Initiative\n\n\nNYU Stern School on Social Responsibility\n\nThe Next Web\n\nScott Brinker - ChiefMartec\xa0\n\n\n\nRockstar CMO Episode 65 - with Richard Medcalf\n\nRockstar CMO:\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nMusic:\n\nThe wonderful Piano Music is by Johnny Easton, shared under a creative commons license\n\nSheryl Crow - Soak up the Sun - \xa0on Spotify\n\n\nSubscribe:\nWe are available on all your favorite platforms, including Apple, Google, Spotify and Amazon.\xa0 \xa0\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices