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This week it's part two of\xa0Ian Truscott's\xa0interview with our regular expert,\xa0Jeff Clark\xa0(Principal, Strategic Advisory at\xa0Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders.\nThis week's guest is\xa0Gordon Glenister who runs his own global influencer marketing programme helping individuals be the go-to person in their niche. He is a global leader on influencer marketing and has been featured in the Thinkers360 top global leaders on PR, is a highly regarded keynote speaker, host and panellist.\nGordon is also the host of Influence the Global podcast and author of the best selling book Influencer Marketing Strategy. He has co-founded a number of trade associations including the Influence Division of the Branded Content Marketing Association, the Meetings and Events Support Association and Membership World. Gordon is an active blogger and writes for the London Evening Standard and numerous other publications.\nAnd, finally, we wind down the week in the Rockstar CMO virtual bar, where Ian finds\xa0Robert Rose, Chief Troublemaker at\xa0The Content Advisory\xa0and they discuss what we can learn from the film industry when directing our content strategy.\nEnjoy!\n\xa0\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nGordon Glenister, on LinkedIn and Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\xa0\nThe mentions:\n\nGordon's website\n\n\nInfluence Global podcast\n\n\nInfluencer Marketing Strategy book by Gordon Glenister\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's appearance on the Scratch podcast with Eric Fulwiler\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\n\xa0\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nQuestions 67 and 68 by Chicago\xa0on Spotify\n\n\n\xa0\nPrevious episodes, show notes and transcripts are on\xa0Rockstar CMO FMand the podcast is available on all your favorite platforms, including\xa0Apple\xa0and\xa0Spotify.\nLearn more about your ad choices. Visit megaphone.fm/adchoices