This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketing. Is it a hit or a miss?\xa0 This week\u2019s guest, Darren Guarnaccia, the SVP of Product at Hootsuite, the global leader in Social Media management. He leads the company\u2019s product management, product strategy, and product marketing functions. Darren has over 20 years of experience in marketing technology leadership roles, having previously been Chief Product and Strategy Officer at CrownPeak. He was the CMO at Lytics, a leading independent CDP vendor, and before Lytics, he held several senior roles over a 10-year career at Sitecore, including Chief Strategy Officer.We get his perspective sitting at the intersection of product, strategy, and go-to-market and how he focuses on customer outcomes in these roles.As is our tradition on this podcast, we round off the week with a trip to the Rockstar CMO virtual bar where I find my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, who this week shares his thoughts on brand and trust, over a fancy cocktail. Hope you enjoy this episode, and, please visit these links:The people:\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nDarren Guarnaccia on LinkedIn and Twitter\n\n\nRobert Rose on Twitter,\xa0 LinkedIn, and The Content Advisory\xa0\n\nMentioned in this weeks episode:\n\nKronos sales and marketing strategy coverage on Adage\n\n\n\nKronos Forrester case study (requires subscription)\xa0\n\nThe Hootsuite Blog\xa0\n\n\n\nBackstage interview with Darren in Rockstar CMO web publication\xa0\n\nDigiday Article: How the pandemic intensified the content role of CMOs\n\n\n\xa0Robert's This Old Marketing Podcast\xa0\n\nRockstar CMO:\n\nThe Beat Newsletter\xa0\n\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.\nLearn more about your ad choices. Visit megaphone.fm/adchoices