This week, we join the conversation about Google's decision on 3rd party cookies,\xa0 discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she\u2019s also operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space.Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we get transported to the big country to discuss big ideas and setting realistic goals,\xa0 Hope you enjoy this episode, and, please visit these links:The people:\n\nIan Truscott on LinkedIn and Twitter\xa0\n\nJeff Clark on LinkedIn and Twitter\n\n\nSarah Greesonbach on LinkedIn and Twitter\n\n\nRobert Rose on Twitter and LinkedIn\xa0\n\nMentioned in this weeks episode:\n\n\nHow can personalization and data privacy co-exist? by Mark Schaefer\n\n\nWebsite Engagement in a Changed World report from SoloSegment\n\nSarah's companies -\xa0 B2B Content Studio and B2B Writing Institute\xa0\n\n\nThe Content Advisory\n\nRobert Rose at The Content Marketing Institute\n\n\nThe This Old Marketing Podcast \xa0\n\n\nThe #FridayConcoction\n\n\nRockstar CMO:\n\nThe Beat Newsletter\xa0\n\n\nRockstar CMO on the web, Twitter, and LinkedIn\n\n\nPrevious episodes and all show notes: Rockstar CMO FM\n\n\nRockstar CMO Advisors\n\n--\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices