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This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death.\nIan interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you\u2019ll hear he has deep experience in product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales objectives.\xa0Before MindTickle, Chris was the CMO at the direct-to-consumer apparel brand KUIU, where he built a team focused on data-driven strategies and customer engagement, was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development, culminating in Cision\u2019s IPO. And prior to that, Chris had senior marketing roles at Oracle, Badgeville, Tibco and Socialtext.\xa0\xa0\nBesides learning about Chris's career, what inspired him to become a marketer from his background as a journalist, we learn about sales readiness and enablement and Chris nominates a popular choice for our portal to marketing hell that is the Rockstar CMO swimming pool.\nIan then winds down the week, with his content marketing guru, Robert Rose who is the Chief Trouble Maker at the Content Advisory and was once described as a likeable Mark Ritson. Over a cocktail, Robert shares a thought about a wicked problem.\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nChris Lynch on Linkedin and Twitter \n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\nThe mentions:\n\nModern Product Marketers Roadies or Rockstars?\n\nMindtickle on the web, Twitter and LinkedIn\n\n\nThe Mindtickle Podcast\n\nArticle by Chris Lynch on BuiltIn: How to Align Your Marketing Content With Sales Needs.\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\n\xa0\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nThe Fundamental Things by Bonnie Raitt\xa0on Spotify\n\n\n\xa0\nPrevious episodes, show notes and transcripts are on\xa0Rockstar CMO FMand the podcast is available on all your favorite platforms, including\xa0Apple\xa0and\xa0Spotify.\nLearn more about your ad choices. Visit megaphone.fm/adchoices