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This week in the Marketing Studio, our host Ian Truscott and\xa0Jeff Clark,\xa0our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, reboot the Rockstar CMO 5 F'in' Marketing Fundamentals.\nIan then goes backstage with Shamir Duverseau, the Managing Director, Chief Strategist & Co-founder of Smart Panda Labs, a digital experience agency that helps B2C enterprise marketers navigate digital transformation to create experiences their customer's demand. Prior to Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. And over his last 20 years, he has held various marketing leadership roles, overseeing everything from product management to digital strategy, across several industries, from travel to entertainment to technology, with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal.\xa0\nThey discuss Shamir's career, digital transformation, the importance of the CMO's role in the customer experience, and another excellent nomination for the Rockstar CMO Swimming Pool.\nFinally, Ian winds down the week in the Rockstar CMO virtual bar with\xa0Robert Rose, Chief Trouble Maker at\xa0The Content Advisory\xa0and over a cocktail, discusses the challenges and opportunities with customer data as we can depend less on cookies.\nEnjoy!\n\nThe Links\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nShamir Duverseau on\xa0LinkedIn\n\n\nRobert Rose on\xa0LinkedIn\xa0and at\xa0The Content Advisory\n\n\nAs mentioned in this week's episode:\n\nSmart Panda Labs\n\nRobert's\xa0column "Rose Colored Glasses" for The Content Marketing Institute\n\n\nRobert's Podcast with Joe Pulizzi\xa0This Old Marketing\n\n\nRockstar CMO:\n\nRockstar CMO on\xa0the web,\xa0Twitter, and\xa0LinkedIn\n\n\nPrevious episodes and all show notes:\xa0Rockstar CMO FM\n\n\nTrack List:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nWe'll be right back by Stienski & Mass Media \u2013\xa0on YouTube\n\n\nThe Creator Has a Master Plan by Brooklyn Funk Essentials on\xa0Spotify\n\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices