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This week our host Ian Truscott and\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be?\nIan interviews\xa0Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in marketing and sales.\nSteffen has a successful track record of scaling businesses and building teams, previously holding marketing and commercial leadership positions at Upwork and Airtame, as you\u2019ll hear his startup and entrepreneurial experience means Steffen knows the pain points of rapidly scaling marketing and growth first hand.\xa0And aside from learning about Steffen's career, they geek out on the topic of measurement and attribution.\nIan then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at\xa0the Content Advisory\xa0and over a cocktail, Robert shares a thought about making the content donuts.\nEnjoy!\n\nThe people:\n\nIan Truscott on\xa0LinkedIn\xa0and\xa0Twitter\xa0\n\nJeff Clark on\xa0LinkedIn\xa0and\xa0Twitter\n\n\nSteffen Hedebrandt on LinkedIn and\xa0Twitter\n\n\nRobert Rose on\xa0Twitter\xa0and\xa0LinkedIn\n\n\n\nThe mentions:\n\nModern Product Marketers Roadies or Rockstars?\n\nDreamdata on\xa0the web,\xa0Twitter\xa0and\xa0LinkedIn\n\n\nTime to make the donuts ad on YouTube\n\n\nRobert's\xa0The Content Advisory Blog\n\n\nRobert's podcast with Joe Pulizzi -\xa0This Old Marketing\xa0\n\n\nThe music:\n\n\nPiano Music is by Johnny Easton, shared under a creative commons license\n\nStienski & Mass Media - We'll be right back\xa0on YouTube\n\n\nBrand New Day by Sting\xa0on Spotify\n\n\n\nPrevious episodes, show notes and transcripts are on\xa0Rockstar CMO FMand the podcast is available on all your favorite platforms, including\xa0Apple\xa0and\xa0Spotify.\nLearn more about your ad choices. Visit megaphone.fm/adchoices